The 2021 Brand Trust Index revealed data showing a common thread; people are purchasing from brands they recognize. It turns out nostalgia is a thing.As a business, you need to capture that recognition through marketing by building “know, like, and trust”.
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Michelle J Raymond spent 20+ years in sales-focused roles and discovered social selling on LinkedIn around eight years ago. She founded Good Trading Co to share her experience with business owners that recognize modern B2B sales happen online!
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Podcasting is a powerful marketing tool. It’s a fantastic way of developing know, like, and trust with your ideal customer. Laura Kukemelk is the co-host of Powerful Marketing Tips podcast, and shares what were the most crucial aspects in the process of podcast creation.
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Your sales and marketing strategy should be getting you more clients. In this episode, Mari-Liis covers how to align marketing and sales for conversion. We know that marketing is about getting people to know, like and trust your brand. Sales happen when these 3 boxes are checked.
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Kathryn Read is an international sales and marketing consultant with over 25 years experience developing niche products in emerging markets. She helps companies breakthrough international barriers in Europe and Asia, creating successful entrepreneurs and a thriving global marketplace.
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Do you want to monetize your podcast? Launching your own show has its own challenges, but monetizing it is a different stage in the process to success. In this episode, Mark Savant shares his insights about the ways that you can monetize your podcast.
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Do you want to grow your brand and establish a visible online presence? There are plenty of ways to do that. While social media and the internet is an avenue for quality content, podcasting gives you a chance to spread your message, connect with people, gain your audience, and engage with your community. It’s also …
Have you ever been in a situation where everything is excellent and spotless up to the point you pay for the service or product? After that, there’s nothing, not even a single email, as if they have vanished. We recently came across a similar situation where after paying the bill, there was complete silence for …
All businesses belong in the service sector, regardless of the specific product or service that they offer. The competition is intense, which means that most of all we compete for people’s time and attention, and the general quality of your customer service either gives your business an advantage or not. In this blog post, we …
How many companies do you know where sales and marketing are truly aligned? It has been proven time and time again that aligned teams work much more efficiently and perform better in general. Yet, most companies still work in the silo mentality: marketing department deals with marketing stuff and sales department with sales stuff, no …
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