Powerful Marketing Tips podcast, Interviews, Strategy

Kathryn Read: How to start building an international brand?

Kathryn Read is an international sales and marketing consultant with over 25 years experience developing niche products in emerging markets. She helps companies breakthrough international barriers in Europe and Asia, creating successful entrepreneurs and a thriving global marketplace.

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Powerful Marketing Tips podcast, Interviews, Strategy

Mark Savant: How to launch and monetize your podcast show notes

Do you want to monetize your podcast? Launching your own show has its own challenges, but monetizing it is a different stage in the process to success. In this episode, Mark Savant shares his insights about the ways that you can monetize your podcast.

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Powerful Marketing Tips podcast, Interviews, Strategy

Jason Cercone: Grow your personal brand with podcasting

Do you want to grow your brand and establish a visible online presence? There are plenty of ways to do that. While social media and the internet is an avenue for quality content, podcasting gives you a chance to spread your message, connect with people, gain your audience, and engage with your community. It’s also

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Strategy

Key steps to remember about customer journey

Have you ever been in a situation where everything is excellent and spotless up to the point you pay for the service or product? After that, there’s nothing, not even a single email, as if they have vanished. We recently came across a similar situation where after paying the bill, there was complete silence for

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Strategy

4 customer journey milestones

All businesses belong in the service sector, regardless of the specific product or service that they offer. The competition is intense, which means that most of all we compete for people’s time and attention, and the general quality of your customer service either gives your business an advantage or not. In this blog post, we

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Strategy, Marketing

How to align your marketing and sales activities?

How many companies do you know where sales and marketing are truly aligned? It has been proven time and time again that aligned teams work much more efficiently and perform better in general. Yet, most companies still work in the silo mentality: marketing department deals with marketing stuff and sales department with sales stuff, no

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Strategy

How to improve your marketing productivity?

Marketers’ workload is endless. You have to remain on top of so many things all the time: from planning to execution, from team meetings to design and web discussions, etc. You  constantly feel the pressure to multitask, to try to get as many tasks done as possible, so you wouldn’t be the bottleneck that hinders

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Strategy

How to make better marketing decisions?

Marketing involves much more than meets the eye. Navigating the ever-changing business landscape can make marketers feel like they are constantly a few steps behind and it is impossible to catch up. You cannot nor should you do every single thing in marketing but you do need to be able to make decisions that are

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Guest expert post, Strategy

How to keep customers for life?

Guest post by: Ian Parker, Ian Parker Management Group.If you asked your customers to rate the purchasing experience with you, what would they say? It costs more to find and make a sale to a new customer in terms of time, advertising, lead generation etc. then from a repeat customer. You want all your customers to become

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