Have you ever been in a situation where everything is excellent and spotless up to the point you pay for the service or product? After that, there’s nothing, not even a single email, as if they have vanished. We recently came across a similar situation where after paying the bill, there was complete silence for …
All businesses belong in the service sector, regardless of the specific product or service that they offer. The competition is intense, which means that most of all we compete for people’s time and attention, and the general quality of your customer service either gives your business an advantage or not. In this blog post, we …
How many companies do you know where sales and marketing are truly aligned? It has been proven time and time again that aligned teams work much more efficiently and perform better in general. Yet, most companies still work in the silo mentality: marketing department deals with marketing stuff and sales department with sales stuff, no …
Marketers’ workload is endless. You have to remain on top of so many things all the time: from planning to execution, from team meetings to design and web discussions, etc. You constantly feel the pressure to multitask, to try to get as many tasks done as possible, so you wouldn’t be the bottleneck that hinders …
Marketing involves much more than meets the eye. Navigating the ever-changing business landscape can make marketers feel like they are constantly a few steps behind and it is impossible to catch up. You cannot nor should you do every single thing in marketing but you do need to be able to make decisions that are …
How to become an entrepreneur? That was the topic of our Powerful Business Talks interview with Vanessa Zamy. Here are the key takeaways from the interview. PS! Find the full recording at the end of the post.Decide to live the life that you deserve, and decide to be happy and create that legacy that you’re …
Guest post by: Ian Parker, Ian Parker Management Group.If you asked your customers to rate the purchasing experience with you, what would they say? It costs more to find and make a sale to a new customer in terms of time, advertising, lead generation etc. then from a repeat customer. You want all your customers to become …
Measuring success with numbers is relatively easy if you know what metrics are relevant to your business. But not everything can be described in numbers, and to make matters worse, the global pandemic has caused a lot of chaos and invisibility in being able to see immediate results. In this post, we’ll talk about auditing: …
Often business owners and managers underestimate their role in marketing. They do not want to get involved, yet are unsatisfied with the results. In this article, we will take a look at how leaders can effectively manage marketers and their work, and what’s even more important, how can they assess the impact of marketing on …
Crisis of confidence in marketing In business, trust is a very delicate and important part of everyday work. Losing trust in the eyes of your customers can destroy the entire business, and rebuilding that trust will take years. As a society, we are highly aware of positions where trust is high – we trust doctors, …
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