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Business fundamentals, Guest expert post

How to keep customers for life?

Guest post by: Ian Parker, Ian Parker Management Group.If you asked your customers to rate the purchasing experience with you, what would they say? It costs more to find and make a sale to a new customer in terms of time, advertising, lead generation etc. then from a repeat customer. You want all your customers to become

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Guest expert post, Marketing tactics

Be a powerful marketer: do less marketing

Guest post by: Michael Stewart,Part Time Marketing Director. That seems like a counter-intuitive thing to say, doesn’t it? Do less marketing and you’ll be a more powerful marketer! I’d also argue that if you did less marketing, you’d also be a more valuable marketer for the business in which you work. It’s certainly my firm belief that

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Guest expert post, Mindset

Break the cycle of feeling unmotivated and tired as a marketer

Guest post by: Gaya Stepanian, The Magnet Lady. Feeling unmotivated or tired can put a damper on almost anything we want to accomplish. Now add pain to the mix and we really face an uphill battle. Marketers may attribute feeling tired and unmotivated to external factors like age, stress, workload, deadlines, poor diet and so forth. And while

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Guest expert post, Mindset

How to triple your success as a busy professional?

Guest post by:  Sacha Meinou Steemers, Fit Business Women. You are a marketer, you love your job and you are pretty good at it, but something feels off. You are not as successful as you want to be, life feels overwhelming. You feel tired all the time, no matter how much sleep you get or caffeine you consume,

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