Guest expert post, Marketing

The role of voice-over in marketing

Guest post by: Julie Williams, juliewilliamsvo.com. “Pay no attention to the man behind the curtain,” the Wizard told Dorothy and her friends. And for good reason. Once they saw the Wizard, the magic was gone. In voice-over, the talent is the man behind the curtain. And the star? It’s the cartoon character to which they give life, the

Read More
Guest expert post, Marketing

How to plan for a successful virtual event?

There’s no escaping virtual events. They are here to stay for good. If you’ve been avoiding them due to not feeling comfortable enough with handling all the technical aspects, then this ends now. Ruby Sweeney from The Events Hub has put together an incredible resource for business owners and marketers who are responsible for hosting virtual events.Which

Read More
Guest expert post, Communication

How to become a confident and respected communicator?

Communication really can make or break your success, and that is what the founder & CEO of Powerful Marketers, Mari-Liis Vaher, spoke about in her interview with Vanessa Zamy, the founder of Your Vision’s Catalyst. This interview was recorded in August 2021 and published on Vanessa’s Facebook Group Skyrocket Your Side Business with Vanessa Zamy.Watch

Read More
Guest expert post, Mindset

How marketers can become productive?

In June 2021, the founder & CEO of Powerful Marketers, Mari-Liis Vaher, visited the Marketing Mistakes + How To Avoid Them podcast hosted by Stacy Jones from Hollywood Branded. In the interview, Mari-Liis shared why focusing on yourself first is incredibly important for the well-being of yourself and others around you. Being successful professionally always

Read More
Guest expert post, Communication

How to be more engaging at online meetings?

Building business relationships online can be exhausting! We tend to approach them as face-to-face relationships but in reality, it can be difficult for our brains to adapt. How to engage people at online meetings and what mistakes to avoid? This was the topic of our latest Powerful Business Talks episode with Annette Kramer. Here are

Read More
Guest expert post

How to overcome the fear of being on video?

Being on video is intimating for most people, yet video is here to stay. And if you are not on video, you may be potentially missing out on great business opportunities. This was the topic of our Powerful Business Talks interview with Anthony Perl. Here are the key takeaways from the interview. PS! Find the

Read More
Guest expert post, Marketing

Do small businesses need email marketing?

Guest post by: Tanel Rand, Smaily.com. Businesses can use many digital channels for marketing purposes, such as social media, SEO, email marketing, etc. Naturally, small businesses have smaller budgets and/or resources available for marketing. More often than not, a choice has to be made where marketing efforts can go. So today, let’s take a look at email marketing:

Read More
Photo by Alexander Suhorucov from Pexels
Guest expert post, Strategy

How to keep customers for life?

Guest post by: Ian Parker, Ian Parker Management Group.If you asked your customers to rate the purchasing experience with you, what would they say? It costs more to find and make a sale to a new customer in terms of time, advertising, lead generation etc. then from a repeat customer. You want all your customers to become

Read More
Guest expert post, Marketing

Be a powerful marketer: do less marketing

Guest post by: Michael Stewart,Part Time Marketing Director. That seems like a counter-intuitive thing to say, doesn’t it? Do less marketing and you’ll be a more powerful marketer! I’d also argue that if you did less marketing, you’d also be a more valuable marketer for the business in which you work. It’s certainly my firm belief that

Read More