Email marketing shouldn’t be about sending the same message to everyone and waiting for the opens to come in. Increasingly, it is about earning the right to be in someone’s inbox in the first place. Since mailbox providers are continuously raising the standards for senders, email authentication, engagement, spam complaints, unsubscribe processes, and list quality are …
Many Amazon sellers find themselves caught in a relentless cycle. You spend long hours managing ad campaigns, watch your marketing budget vanish, and assume your main bottleneck is a lack of traffic. You feel like a hamster in a wheel, constantly firefighting everyday problems instead of scaling your business.But here is a fundamental reality: you …
When it comes to marketing, visibility is often measured by likes, clicks, and followers. But Carrolee Moore, award-winning speaker, strategist, and CEO of The Podcast Pitching Society, sees it differently. In her words, “The true currency of visibility is trust.” Carrolee joined host Mari-Liis Vaher on the Powerful Marketing Tips Podcast to share why she …
Guest post by: Julie Williams, juliewilliamsvo.com. “Pay no attention to the man behind the curtain,” the Wizard told Dorothy and her friends. And for good reason. Once they saw the Wizard, the magic was gone. In voice-over, the talent is the man behind the curtain. And the star? It’s the cartoon character to which they give life, the …
There’s no escaping virtual events. They are here to stay for good. If you’ve been avoiding them due to not feeling comfortable enough with handling all the technical aspects, then this ends now. Ruby Sweeney from The Events Hub has put together an incredible resource for business owners and marketers who are responsible for hosting virtual events.Which …
Communication really can make or break your success, and that is what the founder & CEO of Powerful Marketers, Mari-Liis Vaher, spoke about in her interview with Vanessa Zamy, the founder of Your Vision’s Catalyst. This interview was recorded in August 2021 and published on Vanessa’s Facebook Group Skyrocket Your Side Business with Vanessa Zamy.Watch …
In June 2021, the founder & CEO of Powerful Marketers, Mari-Liis Vaher, visited the Marketing Mistakes + How To Avoid Them podcast hosted by Stacy Jones from Hollywood Branded. In the interview, Mari-Liis shared why focusing on yourself first is incredibly important for the well-being of yourself and others around you. Being successful professionally always …
Building business relationships online can be exhausting! We tend to approach them as face-to-face relationships but in reality, it can be difficult for our brains to adapt. How to engage people at online meetings and what mistakes to avoid? This was the topic of our latest Powerful Business Talks episode with Annette Kramer. Here are …
Being on video is intimating for most people, yet video is here to stay. And if you are not on video, you may be potentially missing out on great business opportunities. This was the topic of our Powerful Business Talks interview with Anthony Perl. Here are the key takeaways from the interview. PS! Find the …
Guest post by: Tanel Rand, Smaily.com. Businesses can use many digital channels for marketing purposes, such as social media, SEO, email marketing, etc. Naturally, small businesses have smaller budgets and/or resources available for marketing. More often than not, a choice has to be made where marketing efforts can go. So today, let’s take a look at email marketing: …
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