Guest expert post, Communication

How to be more engaging at online meetings?

Building business relationships online can be exhausting! We tend to approach them as face-to-face relationships but in reality, it can be difficult for our brains to adapt. How to engage people at online meetings and what mistakes to avoid? This was the topic of our latest Powerful Business Talks episode with Annette Kramer. Here are

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Guest expert post

How to overcome the fear of being on video?

Being on video is intimating for most people, yet video is here to stay. And if you are not on video, you may be potentially missing out on great business opportunities. This was the topic of our Powerful Business Talks interview with Anthony Perl. Here are the key takeaways from the interview. PS! Find the

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Guest expert post, Marketing tactics

Do small businesses need email marketing?

Guest post by: Tanel Rand, Smaily.com. Businesses can use many digital channels for marketing purposes, such as social media, SEO, email marketing, etc. Naturally, small businesses have smaller budgets and/or resources available for marketing. More often than not, a choice has to be made where marketing efforts can go. So today, let’s take a look at email marketing:

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Photo by Alexander Suhorucov from Pexels
Business fundamentals, Guest expert post

How to keep customers for life?

Guest post by: Ian Parker, Ian Parker Management Group.If you asked your customers to rate the purchasing experience with you, what would they say? It costs more to find and make a sale to a new customer in terms of time, advertising, lead generation etc. then from a repeat customer. You want all your customers to become

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Guest expert post, Marketing tactics

Be a powerful marketer: do less marketing

Guest post by: Michael Stewart,Part Time Marketing Director. That seems like a counter-intuitive thing to say, doesn’t it? Do less marketing and you’ll be a more powerful marketer! I’d also argue that if you did less marketing, you’d also be a more valuable marketer for the business in which you work. It’s certainly my firm belief that

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Guest expert post, Mindset

Break the cycle of feeling unmotivated and tired as a marketer

Guest post by: Gaya Stepanian, The Magnet Lady. Feeling unmotivated or tired can put a damper on almost anything we want to accomplish. Now add pain to the mix and we really face an uphill battle. Marketers may attribute feeling tired and unmotivated to external factors like age, stress, workload, deadlines, poor diet and so forth. And while

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Guest expert post, Mindset

How to triple your success as a busy professional?

Guest post by:  Sacha Meinou Steemers, Fit Business Women. You are a marketer, you love your job and you are pretty good at it, but something feels off. You are not as successful as you want to be, life feels overwhelming. You feel tired all the time, no matter how much sleep you get or caffeine you consume,

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