Powerful Marketing Tipspodcast
Where real marketing challenges meet real solutions.
Are you a business owner or marketer feeling stuck, overwhelmed, or unsure about your marketing strategy? Maybe you have a burning question or a marketing confession you’ve been hiding. This podcast is your opportunity to get real answers and find clarity!
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Next Generation Marketers: Building a Marketing Agency at 20
In today’s fast-paced world, the concept of work is evolving. Traditional job structures are being challenged by a new wave of professionals who prioritize passion and freedom over conventional employment. In this episode of the Powerful Marketing Tips podcast, we dive into the world of next-generation marketing with two inspiring young marketers, Kirke Joost and …
From Overwhelm to Trust: How to Build Real Relationships in a Distracted World
In a world where everyone is connected, why do so many of us still feel disconnected? We scroll, we comment, we attend virtual meetings—but how many of those interactions truly mean something? This updated insight follows our original conversation about building meaningful connections in a distracted world—and this time, we’re going even deeper. Recently, I …
How To Build Trust in Business: The Art of Meaningful Networking
In our fast-paced, digitally driven world, the art of building meaningful connections often seems overshadowed by the overwhelming number of online interactions we experience daily. Many of us question how to foster genuine relationships when confronted with numerous connections that rarely transition into trust. In a recent enlightening discussion on LinkedIn Live, host Mari-Liis Vaher …
Why Most Marketing Efforts Fail and How to Boost Agency Profitability
Many agencies think their biggest struggle is revenue. In reality, the real challenge often lies in profitability. Without understanding their true costs and margins, agencies can fall into the trap of chasing more clients without improving their bottom line. In this episode of the Powerful Marketers podcast, Mari-Liis Vaher, co-founder of Powerful Marketers, sits down …
How to Expand Internationally: MaiWistik Natural Skin Care Case Study
In this episode of the Powerful Marketing Tips podcast, we delve into the lesser-known ways of measuring business growth and success with our special guest, Aditya Varanasi. Aditya, who spent 14 years at PepsiCo pioneering digital media strategies for brands like Cheetos and Lay’s Stax, shares his journey from corporate America to founding his own business, Awarity, as well as key learnings that are relevant to all businesses.
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Increase Productivity using MIP Hour Technique
In today’s fast-paced world, it’s easy to feel overwhelmed by endless to-do lists, constant notifications, and the never-ending demands of our work and personal lives. Many of us find ourselves multitasking, thinking we’re getting more done, but instead, we’re only draining our energy and lowering our productivity. In this Powerful Marketing Tips podcast episode, Mari-Liis …
Beyond Metrics: Measuring Business Growth
In this episode of the Powerful Marketing Tips podcast, we delve into the lesser-known ways of measuring business growth and success with our special guest, Aditya Varanasi. Aditya, who spent 14 years at PepsiCo pioneering digital media strategies for brands like Cheetos and Lay’s Stax, shares his journey from corporate America to founding his own business, Awarity, as well as key learnings that are relevant to all businesses.
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How To Build A Marketing Strategy
Feeling lost at sea with your marketing efforts? You’re not alone. Many businesses jump straight into action without a clear plan, leading to diluted efforts and subpar results. To reduce overwhelm and ineffectiveness in marketing, you must have a solid decision making framework. Don’t know how to get started? No worries, in this podcast episode, Mari-Liis and Laura from Powerful Marketers share the main steps that help you gain clarity and build an effective marketing strategy.
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Terry Bean: How To Approach Different Behavioral Types In Sales And Marketing
Approaching different personalities in sales and marketing is crucial for success in the business world. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Terry Bean, an experienced leadership speaker and coach, on the importance of understanding and adapting to different behavioral types. Terry introduces the concept of the four primary drivers of behavior and shares how to recognize and leverage these drivers to effectively engage with different personality types and tailor marketing strategies to meet their needs and preferences.
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Bob Burg & Jeff C West: Sell Without Being Pushy
Sales are a crucial part of every business, but most businesses struggle with finding the right approach. In this episode, Mari-Liis Vaher from Powerful Marketers leads the discussion on the art of selling without the aggressive tactics that often leave a bad taste in both the seller’s and buyer’s mouths. Our special guests, seasoned sales professionals Bob Burg and Jeff C West, authors of “Streetwise to Saleswise,” share their insights on creating positive sales experiences.
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How Effective Recruitment Boosts Marketing
Employer branding is crucial for attracting top talent to a company. In fact, employer branding and marketing efforts must be aligned, as the image a company projects through its marketing directly impacts its ability to attract and retain quality employees. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Laura Kassin, CEO of a recruitment company Personalileidja, that specializes in helping small businesses find the right talent for their needs.
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Use Human Pattern Recognition to Build Relationships
Understanding and engaging clients is crucial for the success of any business. It involves building strong relationships with clients and prospects, fostering loyalty, and turning potential clients into long-term partners. By understanding what makes people tick and using effective communication strategies, businesses can overcome challenges in client engagement and improve productivity. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Alan Stevens, an international profiling and communication specialist. His expertise in human pattern recognition has made him a sought-after specialist, regularly featured in national television, radio, and the world’s press.
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Meet your hosts
Powerful Marketing Tips podcast is for you, a business owner or a marketer, with a product or service you believe in. Each episode, we will look into the real-world marketing obstacles, tactics, and strategies for getting what you have in front of many more people.
Episodes are hosted by Mari-Liis Vaher and Laura Kukemelk, business owners, international marketing coaches, and founders of Powerful Marketers. Join the community or hop on a free Marketing Live session to meet your hosts in person!
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