Powerful Marketing Tipspodcast
Where real marketing challenges meet real solutions.
Are you a business owner or marketer feeling stuck, overwhelmed, or unsure about your marketing strategy? Maybe you have a burning question or a marketing confession you’ve been hiding. This podcast is your opportunity to get real answers and find clarity!
Check out our latest podcast episode 👇
📩 Submit Your Marketing Challenge, Confession, or Question!
If you are struggling with marketing and are looking for an outside perspective, then share your marketing problems, confessions, or questions with us! This is your chance to be part of a community that supports real-world marketing challenges—and potentially join us for a free one-on-one marketing strategy session on the podcast.
You can submit your entries anonymously, or if you're interested in a one-on-one strategy session with Mari-Liis Vaher, the founder of Powerful Marketers, you can also opt to join us as an interviewee on the podcast (only available for our community members).
Here are some examples of potential marketing problems, confessions and questions:
⛔ Marketing Problems:
- "I struggle with presenting my marketing ideas to the board."
- "I feel overwhelmed with all the ongoing marketing projects and I don't think about how they all fit into a marketing strategy."
- "I don't have an actual marketing plan or budget, I just go with the flow."
🤐 Marketing Confessions:
- "I don’t do any measuring or analytics, even though I know I should."
- "I sometimes feel like I’m just copying what others are doing without a clear direction."
- "I haven’t updated our website or social media in months, and I feel guilty about it."
🤔 Marketing Questions:
- "How can I effectively communicate the value of our marketing efforts to senior management?"
- "What’s the best way to prioritize marketing tasks when resources are limited?"
- "How do I choose the right marketing channels for my target audience?"
Let’s work together to elevate your marketing game! 🤝
100+ Episodes Of Marketing Tips At Your Fingertips:
Click on the post to see the episode's YouTube and audio link.
Aditya Varanasi: Beyond Metrics: The Lesser Known Ways Of Measuring Business Growth
In this episode of the Powerful Marketing Tips podcast, we delve into the lesser-known ways of measuring business growth and success with our special guest, Aditya Varanasi. Aditya, who spent 14 years at PepsiCo pioneering digital media strategies for brands like Cheetos and Lay’s Stax, shares his journey from corporate America to founding his own business, Awarity, as well as key learnings that are relevant to all businesses.
...
How To Build A Marketing Strategy
Feeling lost at sea with your marketing efforts? You’re not alone. Many businesses jump straight into action without a clear plan, leading to diluted efforts and subpar results. To reduce overwhelm and ineffectiveness in marketing, you must have a solid decision making framework. Don’t know how to get started? No worries, in this podcast episode, Mari-Liis and Laura from Powerful Marketers share the main steps that help you gain clarity and build an effective marketing strategy.
...
Terry Bean: How To Approach Different Behavioral Types In Sales And Marketing
Approaching different personalities in sales and marketing is crucial for success in the business world. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Terry Bean, an experienced leadership speaker and coach, on the importance of understanding and adapting to different behavioral types. Terry introduces the concept of the four primary drivers of behavior and shares how to recognize and leverage these drivers to effectively engage with different personality types and tailor marketing strategies to meet their needs and preferences.
...
Bob Burg & Jeff C West: How to Sell Without Being Pushy: Becoming ObjectionProof
Sales are a crucial part of every business, but most businesses struggle with finding the right approach. In this episode, Mari-Liis Vaher from Powerful Marketers leads the discussion on the art of selling without the aggressive tactics that often leave a bad taste in both the seller’s and buyer’s mouths. Our special guests, seasoned sales professionals Bob Burg and Jeff C West, authors of “Streetwise to Saleswise,” share their insights on creating positive sales experiences.
...
Laura Kassin: How Can Effective Recruitment Benefit Your Marketing?
Employer branding is crucial for attracting top talent to a company. In fact, employer branding and marketing efforts must be aligned, as the image a company projects through its marketing directly impacts its ability to attract and retain quality employees. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Laura Kassin, CEO of a recruitment company Personalileidja, that specializes in helping small businesses find the right talent for their needs.
...
Alan Stevens: Human Pattern Recognition: Build Stronger Relationships
Understanding and engaging clients is crucial for the success of any business. It involves building strong relationships with clients and prospects, fostering loyalty, and turning potential clients into long-term partners. By understanding what makes people tick and using effective communication strategies, businesses can overcome challenges in client engagement and improve productivity. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Alan Stevens, an international profiling and communication specialist. His expertise in human pattern recognition has made him a sought-after specialist, regularly featured in national television, radio, and the world’s press.
...
Nick Cramp: Mastering Business Freedom: Thriving Without Overwhelm
Most people start a business with the hope to gain more freedom, yet often find themselves drowning in a sea of responsibilities. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Nick Cramp, a seasoned professional with three decades of entrepreneurial experience.
...
TOP 5 Marketing Trends in 2024
In the ever-evolving landscape of marketing, staying ahead of the curve is crucial for businesses looking to leave a lasting impact on their audience. As we step into 2024, the world of marketing is witnessing a transformative shift, with technology, data, and ethics playing pivotal roles. In this blog post, we delve into the top five marketing trends that are shaping the industry, offering insights into how brands can navigate this dynamic landscape successfully.
...
Frank Agin: Why You Are Not Getting Referrals (Even If You Network A Lot)
Networking for referrals can be a valuable strategy for business owners and professionals looking to expand their reach, increase visibility, and create potential partnerships. However, many people find themselves overwhelmed by networking and frustrated by the lack of referrals they receive. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Frank Agin, a thought leader in business networking and professional relationships since 1997. Frank shares his insights on 3 common mistakes people make when networking.
...
The Art of Attraction: 7 Ideas for Effective Lead Generation
As a business owner or marketer, you surely understand the importance of generating leads to grow your business. But how can you attract high-quality leads and stand out from your competitors? The answer lies in offering valuable resources, called lead magnets, that capture the attention and contact details of your target audience. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore seven powerful lead magnet ideas that can help you generate quality leads and nurture them into loyal customers.
...
Janet E Johnson: The Challenges of Running Digital Ads and How to Overcome Them
Embracing advertising for business growth is crucial in today’s digital age, however for most business owners the ever changing landscape of digital ads is too overwhelming. In this episode, Mari-Liis Vaher from Powerful Marketers interviews Janet E Johnson to discuss the challenges and frustrations of running digital ads and how to make advertising money count. Together, they explore strategies to avoid common pitfalls and achieve measurable results in marketing efforts. Tune in to learn how to navigate the world of digital ads and maximize your advertising ROI.
...
Michelle Lee Myrter: Increase Impact, Influence, And Income With The BANK System
In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Michelle Lee Myrter, who shares her journey of rebuilding her life after losing her job and how she became an expert in building relationships. Michelle discusses the BANK system, which is a reverse-engineered personality science based on buyology (the science of buying behavior) and core values, and explains how it differs from the well-known DISC model.
...Spotify Playlist
Check out the motivating Spotify playlist filled with songs that our podcast guests have submitted!
Inspiring Quotes
Be inspired by our podcast guests' favorite quotes that push them into action!
Ask a question or submit feedback
Do you have a specific question or a topic you'd like to hear more about? Let us know!
Meet your hosts
Powerful Marketing Tips podcast is for you, a business owner or a marketer, with a product or service you believe in. Each episode, we will look into the real-world marketing obstacles, tactics, and strategies for getting what you have in front of many more people.
Episodes are hosted by Mari-Liis Vaher and Laura Kukemelk, business owners, international marketing coaches, and founders of Powerful Marketers. Join the community or hop on a free Marketing Live session to meet your hosts in person!
Follow us on social media:
Contact us:
hello@powerful-marketers.com
Adult Education Training License Number 215171 (Certified & Issued by the Ministry of Education and Research in Estonia on 28.05.2020).
Copyright 2024 Ourpower OÜ, all rights reserved.