Company reputation and public image are two aspects that leaders often underestimate. While sales, client acquisition, and advertising are commonly prioritized, a company’s long-term success relies on more than just immediate marketing activities. A strong reputation and positive image build trust, help retain loyal customers, and attract new clients and partners. The line between marketing and sales is tough to see —often, salespeople act as marketers without even realizing it. Sales and marketing are part of the same process, centered around building client trust and awareness.
...In this episode of the Powerful Marketing Tips podcast, we delve into the lesser-known ways of measuring business growth and success with our special guest, Aditya Varanasi. Aditya, who spent 14 years at PepsiCo pioneering digital media strategies for brands like Cheetos and Lay’s Stax, shares his journey from corporate America to founding his own business, Awarity, as well as key learnings that are relevant to all businesses.
...We are happy to introduce Marina Gutel-Reile, our valued Powerful Marketers Community Member! Marina is the CEO of Stillabunt.
...Feeling lost at sea with your marketing efforts? You’re not alone. Many businesses jump straight into action without a clear plan, leading to diluted efforts and subpar results. To reduce overwhelm and ineffectiveness in marketing, you must have a solid decision making framework. Don’t know how to get started? No worries, in this podcast episode, Mari-Liis and Laura from Powerful Marketers share the main steps that help you gain clarity and build an effective marketing strategy.
...We’re happy to shine the spotlight on Gee Ranasinha, Founder & CEO of KEXINO, a global marketing agency helping start-ups and small-to-medium sized businesses in the USA and EU. Gee recently shared his insights on an important topic for marketers: Dark Social.
...Approaching different personalities in sales and marketing is crucial for success in the business world. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Terry Bean, an experienced leadership speaker and coach, on the importance of understanding and adapting to different behavioral types. Terry introduces the concept of the four primary drivers of behavior and shares how to recognize and leverage these drivers to effectively engage with different personality types and tailor marketing strategies to meet their needs and preferences.
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