Marketing isn’t just about strategies, analytics, or creativity—it’s about you. Your personality shapes how you approach problems, interact with others, and ultimately excel in your career. Understanding your marketing personality can help you tap into your strengths and find the perfect role where you’ll shine. Let’s explore what marketing personality means, why it’s important, and …
This blog is written by Mari-Liis Vaher, founder of Powerful Marketers. Mari-Liis is passionate about helping aspiring marketers break into the industry, regardless of their background or experience. With years of hands-on experience in marketing and mentoring, she shares practical advice to guide you through the challenges of starting a marketing career. As the driving …
Productivity is a critical factor of success for small and medium-sized enterprises (SMEs). Surprisingly, SMEs typically operate at about half the productivity level of larger corporations, a disproportion that is even more prominent in emerging economies. Hence, bridging this productivity gap could yield economic benefits equivalent to 5% of GDP in advanced economies and 10% …
In today’s fast-paced world, it’s easy to feel overwhelmed by endless to-do lists, constant notifications, and the never-ending demands of our work and personal lives. Many of us find ourselves multitasking, thinking we’re getting more done, but instead, we’re only draining our energy and lowering our productivity. In this Powerful Marketing Tips podcast episode, Mari-Liis …
As social media continues to evolve, small businesses, entrepreneurs, and solopreneurs must stay informed to remain competitive. Hence, this article explores social media trends for 2025, highlighting how zero-click content, LinkedIn networking, micro-influencer collaborations, and TikTok’s local reach can drive growth. Actionable strategies are provided to help small businesses, entrepreneurs, and solopreneurs effectively implement these …
In this blog, Mari-Liis Vaher has curated a list of the best book recommendations for marketers, leaders, and entrepreneurs in 2025. These transformative books are designed to inspire personal and professional growth, offering valuable insights into mindset, productivity, leadership, and marketing strategies. Whether you’re aiming to boost your confidence, improve your work-life balance, or optimize …
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