Many marketers are eager to use AI to work smarter, not harder, but often feel overwhelmed and unsure where to begin. In this episode, co-founders of Powerful Marketers, Mari-Liis Vaher and Laura Kukemelk, cut through the noise around AI in marketing.They reveal how to start small, stay strategic, and enjoy ...

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Whether you’re launching a new project, managing a team, or rolling out a company-wide initiative, one thing is certain: effective communication can make or break your success. Without a clear plan, important messages get lost, misunderstandings happen, and teams fall out of sync. That’s where a communication plan template comes ...

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We’re thrilled to introduce Kelli Männik, Marketing Project Manager at Tallink Hotels and a wonderful member of the Powerful Marketers Hub. With over a decade of hands-on hospitality experience across bars, restaurants, and hotels before stepping into marketing, Kelli brings a unique dual perspective. She understands the front line because ...

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In 2025, TikTok remains one of the fastest-growing social platforms, with over 1.9 billion monthly active users worldwide and daily usage averaging around 85 minutes per user. With competition fiercer than ever, understanding the optimal posting frequency, “how many TikToks should I post a day,” is crucial for creators and ...

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A streamlined content creation workflow isn’t just a luxury; it’s essential. Without a clear, strategic system, teams frequently grapple with missed deadlines, content veering off-topic, or getting stuck in approval loops, hampering not just outputs, but brand reputation and ROI. So, what exactly is a content creation workflow? At its ...

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Digital marketing has become one of the most in-demand and versatile career paths. Whether you’re a business owner hoping to grow your brand online, a freelancer exploring new skills, or a jobseeker aiming to pivot into tech, digital marketing offers flexible opportunities with global reach. But if you’re just starting, ...

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