Welcome to Powerful Marketers!

We want you to rule your marketing that drives sales for long term


The simple framework we are following is the 5-step roadmap to cover marketing gaps and drive business owner's performance. Those are general phases that any professional goes through anyway on their journey. Usually it takes years for people to go from one course to another and find alignment to cover marketing gaps and thrive for better results.

This process is built for professionals with the aim to be on top of their marketing with less time.

We are here to every business owner in the world to rule their marketing through our courses, 1:1 coaching and community.

We have taken 20 years of trial and error experience in marketing, sales and leadership, worked through hundreds of books, articles and resources, invested countless hours into university studies, courses, conferences, coaches and programs, attended numerous international networking groups and Masterminds, and have condensed everything we have both learned and done into one logical system with 5 pillars to empower you to build the career and life of your dreams.

1. Mindset

Make yourself the most important person of your life!

2. Fundamentals

Understand that everybody in your business works in marketing.

3. Professionalism

Get clear and organized in your marketing.

4. Communication

Become a confident and respected communicator.

5. Leadership

Lead your time and lead your life!

Our vision

We see a world where everybody works in marketing — united in the joy of building their business. 

Driven by our passion for marketing that needs to drive sales long term, we aim to empower business owners to rule their marketing every day! Becoming clear, consistent and organized is virtually a guaranteed certainty when you build your business.

Powerful Marketers Values

the right thing
the balance
as a team
respect individual integrity
refuse to play the blaming game
commit to helping others grow


Start your growth & professional development journey!

Powerful Marketer Program

If you want to achieve your goals and build the life and career of your dreams, you need to grow, and this can only happen outside of your comfort zone. 

Powerful Marketer Program provides an easy-to-follow step-by-step guide to organizing your life and your marketing. Improve your confidence, gain clarity on your actions, and feel peaceful knowing that no matter what stands in your way, you are well-equipped to deal with it! 

Marketing Application Services

If you are tired of advertising with no return on investment, or feel frustrated about not having a plan and system in place, we are happy to help build, run and organize your marketing!

Effective marketing requires time and consistency. We are here to ease your burden! Our well-trained team is well-equipped to take care of your day-to-day marketing activities so that you can focus on your business!


Training license

The Powerful Marketer Program is owned by Ourpower OÜ (Ltd.). The company (founded in 2004) has obtained the Adult Education Training License Number 215171, issued by the Ministry of Education and Research in Estonia (European Union) on 28.05.2020.


The creator of the program is Mari-Liis Vaher who has a MBA from the University of Tartu. The mentor of the program is Tiina Naarits-Linn who has a MBA and unfinished Doctoral degree from the University of Tallinn.

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Powerful Marketer Program

The course is in English and takes place online. There are 2 versions: individual (25 academic hours) and coaching (40 academic hours). At the end of the course, each student needs to take an exam and upon successful completion will be rewarded a certificate.

Principles & Promises:

  • We are up-to-date with the latest trends, as well as shifts in the marketing industry by regularly following research articles by Bain & Co McKinsey & Company, WGSN, TrendWatching, HootSuite and many other industry leading experts.
  • Our team reguarly attends trainings to ensure the highest level of marketing service and training, incl. participation in the AdWorld conference, Brand Builders Group trainings, various online courses by marketing channels (e.g. Facebook, LinkedIn etc.), as well as attending university courses (psychology & business administration). Each of our team members has a university degree (or they are currently obtaining one).
  • We are active in various networks to ensure that what we teach is relevant, valuable and up-to-date. The networks in which our team is active on a weekly basis are: BNI Estonia, FemCity Global, Marketing Masters. We also host monthly international Mastermind meetings with expert guest speakers (recordings of our past Mastermind meetings can be seen in our members area). Additionally, we are in close collaboration with the Institute of Marketing in Estonia.
  • We audit and improve our training process at least once a year (in the beginning of each year) based on the feedback we have received from our coaching students, as well as new insights & learnings. We ask feedback from our students after every 2 months, and ask for a video testimonial after graduation (see testimonials HERE). 
  • We guarantee 100% success rate for our coaching students if they remain committed and invested in the program for at least 6 months. We customize the process for each student, starting by determining the desired outcomes, gaining clarity on the necessary activities and supporting each student's progress through bi-monthly calls. Our students are encouraged to participate in monthly Mastermind meetings for free to practice networking and to learn new insights, as well as ask questions from industry leading experts. Each of our coaching students receives a customized Trello board with all the materials from the program: this is the place to organize information, add notes and documents, and revisit previous coaching calls (notes & call recordings added by the coach after each meeting). This enables us to also monitor the quality of the coaching process as recordings are used to resolve any disputes.

Here’s what people are saying about Powerful Marketers

Julia Raasuke

Marketing Manager of
LHV pension funds

Our long-term cooperation has been very successful.

Considering the specifics of the industry we operate in and the strict regulations, your inventive solutions and an outside view are refreshing! Everything is well-organized, consistent and systematic.

Toomas Kollamaa

Member of the Board at

What I appreciate the most is the customized approach and service.

I trust Powerful Marketers to keep my company's best interests in mind and that's why I don't need to oversee every single detail. I know that in the grand scheme of things, my company will benefit from this cooperation and that is the most important thing.

Sven Mihailov

Member of the board at
Fausto Capital real estate

 Convenient and effective!

Our marketing activities are always well-managed, organized and measured. At any time, I can take a look at all the plans and activities and monitor in real time what is happening in our marketing.

Partners & Associations:

About the founder & CEO of Powerful Marketers

Mari-Liis Vaher (nee Kallismaa) is an international marketing and mindset coach. She has worked with marketers from 3 different continents by successfully teaching, inspiring and supporting them personally and professionally. With almost 20 years of practical, hands-on experience, Mari-Liis can empower marketers to be ready and well-equipped for any obstacle in their way!

We teach what we believe in

We are avid believers of research and data. That is why everything we share in the Powerful Marketer Program, to our clients and in our free communities is based on trustworthy sources. Among others, we share principles and insights from:

  • psychologists, such as Daniel Kahneman, Carol Dweck, Dan Ariely;
  • expert marketers, such as Seth Godin, Philip Kotler, Gerald Zaltman;
  • powerful leaders, such as Brian Tracy, Lewis Howes, Rory Vaden, Robert Kiyosaki, Hal Elrod, John Maxwell, Simon Sinek and many-many more!

Follow us and join the discussion!

Connect with our Powerful team

Mari-Liis Vaher

read her inspiring story here

Riho Vaher

Laura Kukemelk

Kristel Puusepp

Aneth Tinnus

Marriel Sopp

Laura Kattel

Kimberly Shepheard

 Becoming clear, consistent and organized to rule your marketing is virtually a guaranteed certainty when you build your business.

...and becoming successful professionally always depends on having a happy and a powerful personal foundation to build on!