Be inspired, connected and supported!

  • At Powerful Marketers we have a vision of stress-free marketing for everybody.
  • We want to do everything possible to expand the potential of marketing for every small business.
  • We do that by building a creative and diverse global network and by making a positive impact in communities where we live and work.
  • Our mission is to inspire, connect and support everyone who is responsible for marketing but feels frustrated and overwhelmed by it (or the lack of it).

Get To Know Us And See What Others Are Saying:

Click to play

Powerful Marketers provides a complete set of educational frameworks, 1:1 hands-on coaching and practical tools to help small business owners around the world get what they want from their marketing.

Implementing our tools and knowledge will help you to get better at five things:

1. Master your mindset
2. Align marketing with every aspect in your business
3. Work smarter, not harder
4. Boost your communication skills
5. Multiply your strengths and time

We are:

  • People who walk the talk. We build and run marketing strategies. We teach and help create from first-hand experience.
  • Mission focused coaches. We organize workflows and we are goal-driven project managers.
  • Believers. We believe every business is designed with a specific goal in mind. We created Powerful Marketers to help business owners discover, build, run and live into that purpose.
  • Dedicated and organized to being the best at what we do, innovating to stay ahead of the curve, and building reliable relationships within our community.

Mari-Liis Vaher

read her inspiring story here

Riho Vaher

Laura Kukemelk

Kristel Puusepp

Jasmin Isabel Kaunismäe

Marriel Sopp


Training license

The Powerful Marketer Program is owned by Ourpower OÜ (Ltd.). The company (founded in 2004) has obtained the Adult Education Training License Number 215171, issued by the Ministry of Education and Research in Estonia (European Union) on 28.05.2020.


The creator of the program is Mari-Liis Vaher who has a MBA from the University of Tartu. The mentor of the program is Tiina Naarits-Linn who has a MBA and unfinished Doctoral degree from the University of Tallinn.

See more

Powerful Marketer Program

The course is in English and takes place online. There are 2 versions: individual (25 academic hours) and coaching (40 academic hours). At the end of the course, each student needs to take an exam and upon successful completion will be rewarded a certificate.

Principles & Promises:

  • We are up-to-date with the latest trends, as well as shifts in the marketing industry by regularly following research articles by Bain & Co McKinsey & Company, WGSN, TrendWatching, HootSuite and many other industry leading experts.
  • Our team reguarly attends trainings to ensure the highest level of marketing service and training, incl. participation in the AdWorld conference, Brand Builders Group trainings, various online courses by marketing channels (e.g. Facebook, LinkedIn etc.), as well as attending university courses (psychology & business administration). Each of our team members has a university degree (or they are currently obtaining one).
  • We are active in various networks to ensure that what we teach is relevant, valuable and up-to-date. The networks in which our team is active on a weekly basis are: BNI Estonia, FemCity Global, Marketing Masters. We also host monthly international Mastermind meetings with expert guest speakers (recordings of our past Mastermind meetings can be seen in our members area). Additionally, we are in close collaboration with the Institute of Marketing in Estonia.
  • We audit and improve our training process at least once a year (in the beginning of each year) based on the feedback we have received from our coaching students, as well as new insights & learnings. We ask feedback from our students after every 2 months, and ask for a video testimonial after graduation (see testimonials HERE). 
  • We guarantee 100% success rate for our coaching students if they remain committed and invested in the program for at least 6 months. We customize the process for each student, starting by determining the desired outcomes, gaining clarity on the necessary activities and supporting each student's progress through bi-monthly calls. Our students are encouraged to participate in monthly Mastermind meetings for free to practice networking and to learn new insights, as well as ask questions from industry leading experts. Each of our coaching students receives a customized Trello board with all the materials from the program: this is the place to organize information, add notes and documents, and revisit previous coaching calls (notes & call recordings added by the coach after each meeting). This enables us to also monitor the quality of the coaching process as recordings are used to resolve any disputes.

Here’s what people are saying about Powerful Marketers:

Julia Raasuke

Marketing Manager of
LHV pension funds

Our long-term cooperation has been very successful.

Considering the specifics of the industry we operate in and the strict regulations, your inventive solutions and an outside view are refreshing! Everything is well-organized, consistent and systematic.

Toomas Kollamaa

Member of the Board at

What I appreciate the most is the customized approach and service.

I trust Powerful Marketers to keep my company's best interests in mind and that's why I don't need to oversee every single detail. I know that in the grand scheme of things, my company will benefit from this cooperation and that is the most important thing.

Sven Mihailov

Member of the board at
Fausto Capital real estate

 Convenient and effective!

Our marketing activities are always well-managed, organized and measured. At any time, I can take a look at all the plans and activities and monitor in real time what is happening in our marketing.

About the founder & CEO of Powerful Marketers

Mari-Liis Vaher (nee Kallismaa) is an international marketing and mindset coach. She has worked with marketers from 3 different continents by successfully teaching, inspiring and supporting them personally and professionally. With almost 20 years of practical, hands-on experience, Mari-Liis can empower marketers to be ready and well-equipped for any obstacle in their way!

We teach what we believe in

We are avid believers of research and data. That is why everything we share in the Powerful Marketer Program, to our clients and in our free communities is based on trustworthy sources. Among others, we share principles and insights from:

  • psychologists, such as Daniel Kahneman, Carol Dweck, Dan Ariely;
  • expert marketers, such as Seth Godin, Philip Kotler, Gerald Zaltman;
  • powerful leaders, such as Brian Tracy, Lewis Howes, Rory Vaden, Robert Kiyosaki, Hal Elrod, John Maxwell, Simon Sinek and many-many more!


Thank you for being here!

I would like to be the first in welcoming you to the Powerful Marketers Community! I'm Mari-Liis and I have the pleasure of being your guide for this upcoming journey with us.

I invite you to take a look around the website, learn about our Powerful Marketer Programlisten to our podcast and visit our Mastermind to meet & connect with our community.

Because no one wins alone. Together we can make a powerful impact in communities where we live and work no matter the obstacles we may have! You are welcome to read my personal story to inspire you to start aligning your business with the dreams and hopes you have always had!

I truly believe everything indeed is possible!