Powerful Marketers is here to help you improve your marketing and grow your business!

Our Why

Marketers are hard-working people, like hamsters in a wheel, putting out fires all day long and mostly working close to burn-out. And still, they don't feel their work is appreciated.

Business owners don't believe in the marketing function, with 73% of CEOs stating, "Marketers lack business credibility and the ability to generate sufficient growth." A survey by Fournaise Group in London highlights that 80% of CEOs don't trust marketers at all, while 91% do trust CIOs and CFOs. 

It all hurts and is not in the best interest of any company! And that is WHY marketing alignment is crucial to grow any business!

Powerful Marketers' community and strategic framework are created in order to align both parties' goals; business owners and marketers:

  • Marketers must take responsibility for the evident financial and strategic disconnect with businesses' overall goals.
  • Business owners must realize the importance of marketing alignment with their sales and business growth.

Who are we?

We are a Marketing Community that supports businesses through leveraging value-first marketing frameworks that help them grow sustainably.

Behind the Powerful Marketers brand are people who can be described as...

  • People who walk the talk. We build and run marketing strategies. We teach and help create from first-hand experience.
  • Mission focused coaches. We organize workflows and we are goal-driven project managers.
  • Believers. We believe every business is designed with a specific goal in mind. We created Powerful Marketers to help business owners discover, build, run and live into that purpose.
  • Dedicated and organized to being the best at what we do, innovating to stay ahead of the curve, and building reliable relationships within our community.

We are on a MISSION to build the most supportive, accepting and judgement-free marketing community on the planet filled with confident, productive, and impactful business owners and marketers who are passionate about mission-driven marketing for business growth.

Our VISION is to see all mission-driven business owners growing their businesses through thriving a customer- and value-first marketing mindset.

Mari-Liis Vaher

read her inspiring story here

Riho Vaher

Laura Kukemelk

Liisa Mättas

Marriel Sopp

How do we do it?

We believe that no one wins alone! We empower and support members through meaningful connections, collective learning, inspiring insights, and practical virtual and face-to-face challenges and training.

The principles we follow are based on the Powerful Marketer Program, EU-certified marketing training for businesses.

Powerful Marketer Program is a strategic framework outlining the 5 core principles of a value-focused business. It's a step-by-step mindset, strategy, marketing, communication, and leadership blueprint that helps you get on the right track easier and fast-tracks your growth opportunities.

STEP 1. MINDSET: How To Prepare For Growth
This step establishes your fundament for success by defining your clear goals, competency, and strong habits to build success. Discover the gap between where you are today and where your goals are. We work with managing overwhelm, learning how to deal with daily stress and anxiety, and habits for successful growth.
STEP 2. STRATEGY: How To Align Marketing With Business Growth

The purpose of this step is to work with your marketing strategy and its alignment to build financial and strategic connections with your business' overall goals. Define your target audiences, work with different client journey phases, differentiate your business, and create an action plan to become an industry leader.

STEP 3. MARKETING: How To Work Smarter, Not Harder

This step is all about scaling your brand through strategic marketing communication, visibility, and authority. All activities will follow two principles: 1) you need to work towards being time-efficient and productive daily (having the right workflows and processes in place) and 2) you have to measure to manage (setting up metrics and building a dashboard for simple assessment).

STEP 4. COMMUNICATION: How To Boost Your Communication For Impact
Communication skills can make or break your business. You must learn about different personality types in sales and marketing, understand generational differences and know how to build meaningful relationships at any level. Because no one wins alone!
STEP 5. LEADERSHIP: How To Multiply Your Strengths & Time

Grow into an inspiring leader at any level! You need to know the way and show the way, and as a leader, it is up to you to bring out the best in everyone around you! Become a thought leader and showcase your work ethic, learn to delegate and align processes in daily management and expect productivity and growth on any level from each person and partner you work with.

Powerful Marketer Program is your marketing roadmap to business growth.

What do we do?

We connect, inspire and support you through our COMMUNITY.

We help you get on the right track faster with CHALLENGES.

We are here to guide you through the program with our MARKETING WEEK.


Training license

The Powerful Marketer Program is owned by Ourpower OÜ (Ltd.). The company (founded in 2004) has obtained the Adult Education Training License Number 215171, issued by the Ministry of Education and Research in Estonia (European Union) on 28.05.2020.


The program's creator is Mari-Liis Vaher who has a MBA from the University of Tartu. The mentor of the program is Tiina Naarits-Linn who has a MBA and unfinished Doctoral degree from the University of Tallinn.

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Powerful Marketer Program

You can go through the program when joining a 5-day Marketing Week hosted face-to-face and online. Every participant who has gone through the entire 5-day program successfully will get certified. 

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Principles & Promises:

  • We are up-to-date with the latest trends, as well as shifts in the marketing industry by regularly following research articles by Bain & Co McKinsey & Company, WGSN, TrendWatching, HootSuite and many other industry leading experts.
  • Our team regularly attends pieces of training to ensure the highest level of marketing service and training, incl. participation in the AdWorld conference, Brand Builders Group trainings, various online courses by marketing channels (e.g. Facebook, LinkedIn etc.), as well as attending university courses (psychology & business administration). Each of our team members has a university degree (or they are currently obtaining one).
  • We are active in various networks to ensure our teaching is relevant, valuable, and up-to-date. We are engaged in multiple networks, and we also host monthly international Mastermind meetings with expert guest speakers (recordings of our past Mastermind meetings can be seen in our community) and Powerful Marketing Tips Podcast.
    Additionally, we are closely collaborating with the Institute of Marketing in Estonia and are proud members of ICC and TULI.
  • We audit, modify and improve our training process continuously based on the feedback we have received from our clients and new insights & learnings. We ask for feedback from our clients after every event.
  • Our clients are encouraged to participate in weekly Makreting Hour meetings and monthly Mastermind meetings to practice networking, learn new insights, and ask questions from industry-leading experts.

Get To Know Us And See What Others Are Saying:

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We teach what we believe in

We are avid believers of research and data. That is why everything we share in the Powerful Marketer Program, to our clients and in our free communities is based on trustworthy sources. Among others, we share principles and insights from:

  • psychologists, such as Daniel Kahneman, Carol Dweck, Dan Ariely;
  • expert marketers, such as Seth Godin, Philip Kotler, Gerald Zaltman;
  • powerful leaders, such as Brian Tracy, Lewis Howes, Rory Vaden, Robert Kiyosaki, Hal Elrod, John Maxwell, Simon Sinek and many-many more!

About the founder & CEO of Powerful Marketers

Mari-Liis Vaher is the founder and head coach of Powerful Marketers, the international marketing community that helps businesses to improve their marketing. She is a marketing strategist and a creator of the unique marketing-building framework, as well as a podcast host. She has worked with companies from 3 continents by teaching, inspiring, and supporting them personally and professionally. With almost 20 years of practical, hands-on experience, Mari-Liis can empower business owners to be ready and well-equipped for any obstacle!

Thank you for the recommendations!

Terry Bean

Author, Business Coach, Speaker

Mari-Liis and I have shared time and space on each other's podcast.

As a guest, I found her knowledgeable, giving and a solid interview. As a host, I found her inquisitive, compassionate and interested in getting the best for her audience.
It is clear that she understands powerful marketing strategies and wants to enable others to do the same.
I totally appreciate her and her energy.

Harlan Hammack

Business & Leadership Coach

I was so lucky to have Mari-Liis as a guest on my podcast.

Her insights and experience in both psychology and marketing make her an incredible resource. She is determined and resilient and those traits definitely shine through in the interview. Mari-Liis created an international company – Powerful Marketers – and speaks eloquently and passionately about her craft. I know my listeners will benefit from listening to her episode and I hope they tune in to her Powerful Marketing Tips podcast.

Jason Croft

Owner of Croft Media

I am delighted to recommend Mari-Liis for her exceptional ability to create a positive and engaging environment that fosters community and delivers great content.

As a host, Mari-Liis exceeded my expectations with her warm and approachable demeanor that immediately put everyone at ease.
Mari-Liis has an exceptional talent for curating content that is both informative and entertaining, and her ability to deliver it with clarity and confidence is truly impressive.

Frank Agin

Founder of AmSpirit Business Connections

Mari-Liis hosts an amazing monthly mastermind.

The speakers are always engaging. And the best part is that I get to meet a variety of wonderful people from all over her network.

Jim Sharman

Head Of Communication at LeverID

Mari-Liis has an incredible mind and a huge heart. Combined, they serve to provide a fresh insight into the marketer role that is revitalising, eye-opening and challenging in every positive way.

It's the 'fresh insight' part that excited me the most, particularly in terms of communication with markets - and that's thanks largely to Mari-Liis' expertise in Psychology as well as her sheer grit and determination to deliver quality with added value.

Nathan Manzaneque

Business Consultant, Speaker, Trainer, Author

It is not often that one comes across real talents who stand out like Mari-Liis Vaher.

It is not often that one comes across real talents who stand out like Mari-Liis Vaher. Mari-Liis is a very inspirational speaker and CEO. A pleasure to work with. As a leader and a speaker, Mari-Liis earns my highest recommendation.

Mike Pagan

Coach & Strategist at Mental Wealth

Mari-Liis has pulled together a seriously dynamic team around her that creates a potent team of Powerful Marketers. 

It's been a real pleasure working with the team and providing further insights into Masterminding and having the right support network around you. We really can't succeed in isolation, everyone needs the support of others that bring creative thinking, robust challenges and an alternative viewpoint. Thanks for inviting me to get involved and having some fun with your clients

Mark Savant

Owner of Mark Savant Media

I've been very impressed with Mari-Liis. She has a real understanding of human psychology, which is so key in the marketing space.

As we worked on the release of her Powerful Marketing Tips podcast, it became immediately clear she is heading in an upward trajectory. If you're the average of the 5 people you spend the most time with, you want to spend more time with Mari-Liis!

Nick Cramp

Transformation Coach & Author

Have recently been a guest presenter at the Powerful Mastermind Club hosted by Mari-Liis I can strongly recommend both the club and the Powerful Marketing Network which runs alongside it.

Both are very professionally operated and have a very interesting & professional groups of attendees. If you want to make a bigger impact with your marketing I would recommend taking a look at what Mari-Liis and the Powerful Marketers have to offer.

Kevin Hayler

Sales Coach & Trainer at Sales Made Easy Ltd

Powerful Marketers is a great group to be a part of and very well run by Mari-Liis and her team.

I was lucky enough to be one of the guest speakers at the Powerful Mastermnd Club, a salesperson in a group of marketing people but was welcomed and we had some great discussions.
The events are relaxed, educational and fun. Everyone gets a chance to contribute.

Michelle B. Griffin

Personal Brand Strategist at BRANDthority

Mari-Liis hosts one of the best-run mastermind events I've presented, hands down.

From the initial guest form to the thank you, promotion, and recap article, the entire Powerful Marketers Team is top-notch. The community is equally impressive and supportive and I've connected with many professionals worldwide. I highly recommend this as a don't miss speaking opportunity.

Michael Stewart

Part-Time Marketing Director, Business Owner

I have been a guest on Mari-Liis' marketing series and as a contributor to her Mastermind event and she is always absolutley on it. 

Not only is Powerful Marketers and Mari-Liis well organised, more importantly she's smart and insightful and a real advocate for proper marketing. The Powerful Marketers learning programme she set up is a fantastic idea.

SJ Harrison

Voice & Performance Coach, Business Owner

I have so appreciated being involved with Mari-Liis' Powerfel Marketers Mastermind Group. Both as participant and guest speaker, I was immediately struck by the level of organization. 

This is so important for virtual group meetings, particularly because this group brings together people from all over the world. Powerful Marketers exemplifies the best in marketing.

Aaron Williams

Business Developer

Powerful Marketers is an excellent networking group. Friendly, professional, and well organized.

Regular special speakers who will broaden your depth of knowledge and get you motivated to market. I highly recommend Powerful Marketers for any professional who would like to expand their networking reach internationally.

Kim Shepheard

Owner of Shepheard Marketing

Meeting, knowing and working with Mari-Liis inside the Powerful Marketer Program has been absolutely invaluable.

The knowledge I've gained through her and the program has helped me immensely in my business and in my life. I highly recommend getting to know Mari-Liis, and if you are a marketer or buisiness owner, the PMP program WILL help you to succeed your way!