Powerful Marketers is here to help you improve your marketing and grow your business!
Marketers are hard-working people, like hamsters in a wheel, putting out fires all day long and mostly working close to burn-out. And still, they don't feel their work is appreciated.
Business owners don't believe in the marketing function, with 73% of CEOs stating, "Marketers lack business credibility and the ability to generate sufficient growth." A survey by Fournaise Group in London highlights that 80% of CEOs don't trust marketers at all, while 91% do trust CIOs and CFOs.
It all hurts and is not in the best interest of any company! And that is WHY marketing alignment is crucial to grow any business!
Powerful Marketers' community and strategic framework are created in order to align both parties' goals; business owners and marketers:
- Marketers must take responsibility for the evident financial and strategic disconnect with businesses' overall goals.
- Business owners must realize the importance of marketing alignment with their sales and business growth.
Who are we?
We are a Marketing Community that supports businesses through leveraging value-first marketing frameworks that help them grow sustainably.
Behind the Powerful Marketers brand are people who can be described as...
We are on a MISSION to build the most supportive, accepting and judgement-free marketing community on the planet filled with confident, productive, and impactful business owners and marketers who are passionate about mission-driven marketing for business growth.
Our VISION is to see all mission-driven business owners growing their businesses through thriving a customer- and value-first marketing mindset.
How do we do it?
We believe that no one wins alone! We empower and support members through meaningful connections, collective learning, inspiring insights, and practical virtual and face-to-face challenges and training.
The principles we follow are based on the Powerful Marketer Program, EU-certified marketing training for businesses.
Powerful Marketer Program is a strategic framework outlining the 5 core principles of a value-focused business. It's a step-by-step mindset, strategy, marketing, communication, and leadership blueprint that helps you get on the right track easier and fast-tracks your growth opportunities.
STEP 1. MINDSET: How To Prepare For Growth
This step establishes your fundament for success by defining your clear goals, competency, and strong habits to build success. Discover the gap between where you are today and where your goals are. We work with managing overwhelm, learning how to deal with daily stress and anxiety, and habits for successful growth.
STEP 2. STRATEGY: How To Align Marketing With Business Growth
The purpose of this step is to work with your marketing strategy and its alignment to build financial and strategic connections with your business' overall goals. Define your target audiences, work with different client journey phases, differentiate your business, and create an action plan to become an industry leader.
STEP 3. MARKETING: How To Work Smarter, Not Harder
This step is all about scaling your brand through strategic marketing communication, visibility, and authority. All activities will follow two principles: 1) you need to work towards being time-efficient and productive daily (having the right workflows and processes in place) and 2) you have to measure to manage (setting up metrics and building a dashboard for simple assessment).
STEP 4. COMMUNICATION: How To Boost Your Communication For Impact
Communication skills can make or break your business. You must learn about different personality types in sales and marketing, understand generational differences and know how to build meaningful relationships at any level. Because no one wins alone!
STEP 5. LEADERSHIP: How To Multiply Your Strengths & Time
Grow into an inspiring leader at any level! You need to know the way and show the way, and as a leader, it is up to you to bring out the best in everyone around you! Become a thought leader and showcase your work ethic, learn to delegate and align processes in daily management and expect productivity and growth on any level from each person and partner you work with.
Powerful Marketer Program is your marketing roadmap to business growth.
What do we do?
The Powerful Marketer Program is owned by Ourpower OÜ (Ltd.). The company (founded in 2004) has obtained the Adult Education Training License Number 215171, issued by the Ministry of Education and Research in Estonia (European Union) on 28.05.2020.
The program's creator is Mari-Liis Vaher who has a MBA from the University of Tartu. The mentor of the program is Tiina Naarits-Linn who has a MBA and unfinished Doctoral degree from the University of Tallinn.
Powerful Marketer Program
You can go through the program when joining a 5-day Marketing Week hosted face-to-face and online. Every participant who has gone through the entire 5-day program successfully will get certified.
Principles & Promises:
Get To Know Us And See What Others Are Saying:
We teach what we believe in
We are avid believers of research and data. That is why everything we share in the Powerful Marketer Program, to our clients and in our free communities is based on trustworthy sources. Among others, we share principles and insights from:
About the founder & CEO of Powerful Marketers
Mari-Liis Vaher is the founder and head coach of Powerful Marketers, the international marketing community that helps businesses to improve their marketing. She is a marketing strategist and a creator of the unique marketing-building framework, as well as a podcast host. She has worked with companies from 3 continents by teaching, inspiring, and supporting them personally and professionally. With almost 20 years of practical, hands-on experience, Mari-Liis can empower business owners to be ready and well-equipped for any obstacle!
Thank you for the recommendations!
Author, Business Coach, Speaker
Mari-Liis and I have shared time and space on each other's podcast.
As a guest, I found her knowledgeable, giving and a solid interview. As a host, I found her inquisitive, compassionate and interested in getting the best for her audience.
It is clear that she understands powerful marketing strategies and wants to enable others to do the same.
I totally appreciate her and her energy.
Business & Leadership Coach
I was so lucky to have Mari-Liis as a guest on my podcast.
Her insights and experience in both psychology and marketing make her an incredible resource. She is determined and resilient and those traits definitely shine through in the interview. Mari-Liis created an international company – Powerful Marketers – and speaks eloquently and passionately about her craft. I know my listeners will benefit from listening to her episode and I hope they tune in to her Powerful Marketing Tips podcast.
Owner of Croft Media
I am delighted to recommend Mari-Liis for her exceptional ability to create a positive and engaging environment that fosters community and delivers great content.
As a host, Mari-Liis exceeded my expectations with her warm and approachable demeanor that immediately put everyone at ease.
Mari-Liis has an exceptional talent for curating content that is both informative and entertaining, and her ability to deliver it with clarity and confidence is truly impressive.
Founder of AmSpirit Business Connections
Mari-Liis hosts an amazing monthly mastermind.
The speakers are always engaging. And the best part is that I get to meet a variety of wonderful people from all over her network.
Head Of Communication at LeverID
Mari-Liis has an incredible mind and a huge heart. Combined, they serve to provide a fresh insight into the marketer role that is revitalising, eye-opening and challenging in every positive way.
It's the 'fresh insight' part that excited me the most, particularly in terms of communication with markets - and that's thanks largely to Mari-Liis' expertise in Psychology as well as her sheer grit and determination to deliver quality with added value.
Business Consultant, Speaker, Trainer, Author
It is not often that one comes across real talents who stand out like Mari-Liis Vaher.
It is not often that one comes across real talents who stand out like Mari-Liis Vaher. Mari-Liis is a very inspirational speaker and CEO. A pleasure to work with. As a leader and a speaker, Mari-Liis earns my highest recommendation.
Coach & Strategist at Mental Wealth
Mari-Liis has pulled together a seriously dynamic team around her that creates a potent team of Powerful Marketers.
It's been a real pleasure working with the team and providing further insights into Masterminding and having the right support network around you. We really can't succeed in isolation, everyone needs the support of others that bring creative thinking, robust challenges and an alternative viewpoint. Thanks for inviting me to get involved and having some fun with your clients
Owner of Mark Savant Media
I've been very impressed with Mari-Liis. She has a real understanding of human psychology, which is so key in the marketing space.
As we worked on the release of her Powerful Marketing Tips podcast, it became immediately clear she is heading in an upward trajectory. If you're the average of the 5 people you spend the most time with, you want to spend more time with Mari-Liis!
Transformation Coach & Author
Have recently been a guest presenter at the Powerful Mastermind Club hosted by Mari-Liis I can strongly recommend both the club and the Powerful Marketing Network which runs alongside it.
Both are very professionally operated and have a very interesting & professional groups of attendees. If you want to make a bigger impact with your marketing I would recommend taking a look at what Mari-Liis and the Powerful Marketers have to offer.
Sales Coach & Trainer at Sales Made Easy Ltd
Powerful Marketers is a great group to be a part of and very well run by Mari-Liis and her team.
I was lucky enough to be one of the guest speakers at the Powerful Mastermnd Club, a salesperson in a group of marketing people but was welcomed and we had some great discussions.
The events are relaxed, educational and fun. Everyone gets a chance to contribute.
Michelle B. Griffin
Personal Brand Strategist at BRANDthority
Mari-Liis hosts one of the best-run mastermind events I've presented, hands down.
From the initial guest form to the thank you, promotion, and recap article, the entire Powerful Marketers Team is top-notch. The community is equally impressive and supportive and I've connected with many professionals worldwide. I highly recommend this as a don't miss speaking opportunity.
Part-Time Marketing Director, Business Owner
I have been a guest on Mari-Liis' marketing series and as a contributor to her Mastermind event and she is always absolutley on it.
Not only is Powerful Marketers and Mari-Liis well organised, more importantly she's smart and insightful and a real advocate for proper marketing. The Powerful Marketers learning programme she set up is a fantastic idea.
Voice & Performance Coach, Business Owner
I have so appreciated being involved with Mari-Liis' Powerfel Marketers Mastermind Group. Both as participant and guest speaker, I was immediately struck by the level of organization.
This is so important for virtual group meetings, particularly because this group brings together people from all over the world. Powerful Marketers exemplifies the best in marketing.
Powerful Marketers is an excellent networking group. Friendly, professional, and well organized.
Regular special speakers who will broaden your depth of knowledge and get you motivated to market. I highly recommend Powerful Marketers for any professional who would like to expand their networking reach internationally.
Owner of Shepheard Marketing
Meeting, knowing and working with Mari-Liis inside the Powerful Marketer Program has been absolutely invaluable.
The knowledge I've gained through her and the program has helped me immensely in my business and in my life. I highly recommend getting to know Mari-Liis, and if you are a marketer or buisiness owner, the PMP program WILL help you to succeed your way!