Mari-Liis Vaher

AUTHOR, marketing strategist, HOST & ENTREPRENEUR

Mari-Liis Vaher is the founder and head coach of Powerful Marketers, the international marketing community that helps businesses to improve their marketing. She is a marketing strategist and a creator of the unique marketing-building framework, as well as a podcast host.

Some key facts about her:

  • 8+ years of coaching and leadership experience (she first started as a mentor at the Institute of Marketing in 2015). Her insights have been featured in Director Leadership Magazine since 2020 (ongoing).
  • Has worked with companies from 3 continents by teaching, inspiring, and supporting them personally and professionally. With almost 20 years of practical, hands-on experience, Mari-Liis can empower business owners to be ready and well-equipped for any obstacle!
  • With an MBA and over 10+ years of experience as an entrepreneur and helping B2C and B2B companies with their marketing, she is widely regarded as a top marketer in her industry, regularly appearing in national publications and speaking events. As a marketing and mindset coach for motivated business owners, she aims to empower them professionally and personally.
  • A certified virtual presenter by eSpeakers.

Emphasizing that "no one wins alone", she serves thousands of members through community building and networking worldwide by hosting the Powerful Mastermind Club and the Powerful Marketing Tips Podcast and leading the International Marketing Community.

Feel free to use the bio above and find all the key facts about her expertise, awards and publications on her LinkedIn profile.

About Powerful Marketers

Powerful Marketers was created with a mission to inspire, connect and support overwhelmed SME owners internationally. We believe that a Powerful Marketer is someone who has the right mindset, skills and expertise, and (s)he has the ability to implement strategies and communicate in an inspiring way, and create success through leading him/herself and other people. Every business owner is first and foremost a marketer, but no one wins alone!

Powerful Marketers serves thousands of SME owners annually from all over the world. An international go-to resource for inclusive insights, inspiration, marketing advice, and support, our goal is to connect overwhelmed small businesses globally and to empower them to have confidence through building and running their businesses.

As a speaker and podcast guest, Mari-Liis speaks for gaining the right marketing mindset and the magic of growing ourselves personally to make the next professional chapter the best chapter by sharing insights from her signature framework.

5 steps to achieving true marketing success

Every SME needs to have their marketing performing at the highest possible level. Yet, a study by Fournaise Group claims 73% of CEOs say, “Marketers lack business credibility and the ability to generate sufficient growth, and 80% of CEOs simply don’t trust marketers at all, while 91% do trust CIOs and CFOs.” And within B2B, research from Trust Radius shows that 58% of B2B buyers do not believe the marketing claims from vendors they most recently bought from.

 DISTRUST, as it turns out, is one of the most expensive, yet invisible costs to both individuals and companies worldwide. Is it possible that this imperceptible problem is taking money out of your pocket, preventing your sales from growing, or creating frustration around your marketing?

Mari-Liis shares key insights and erases common misconceptions about how to overcome distrust in marketing, constant overwhelm, distractions, lack of clarity and other common day success saboteurs by building meaningful and long lasting marketing.

Our discussion will:

  • Develop an awareness of constant overwhelm

  • Debunk the myth that you need to work until you drop to become successful

  • Challenge the belief that marketing is not as important as sales

  • Show business owners why they can’t rely on advertising to bring them more clients

  • Define the marketing and sales funnel once and for all

  • Adopt an overall results-oriented attitude of marketing discipline

  • Explain all about professional & personal communication literacy

  • Teach how to lead long-term success working smarter, not harder 

  • Embrace 5 steps to create success in your marketing

Mari-Liis works with every new customer to create a highly customized version of her presentation, workshop or keynote depending on the audience, focusing on the following key topics: mindset, marketing strategy and its alignment, communication and leadership. Presentation may include graphically displayed frameworks, critical introspective questions and live audience interaction if needed.

Background questions to help get the conversation started:
  • What’s the biggest challenge that SME owners are facing in their marketing? How are you tackling it?
  • In your opinion, what is the most important personality trait/strength that SME owners need in order to build their business?
  • After decades in sales and marketing you decided to launch your own signature program. What made you come out with that? 
  • What is the most important lesson that you’ve learned in your career?
  • You talk a lot about how to overcome distrust in marketing, constant overwhelm, distractions, lack of clarity etc. but how to overcome all of those common day success saboteurs at once?
No one wins alone!

Join Us to Be Inspired, Supported & Connected

Customers served! 100 + marketers & business owners

hands-on practical support** 

Customers served! 100 + yearly Mastermind attendees

ready-to-use tools & templates 

Customers served! 100 % satisfaction rate*

certified video courses***


among our coaching students & Mastermind participants


20+ years of marketing and 7+ years of coaching experience


Signature framework video courses Certified & Issued by the Ministry of Education and Research in Estonia (European Union) on 28.05.2020. Adult Education Training License Number 215171.