Get to know your new blog or podcast guest from Powerful Marketers

At Powerful Marketers, our mission is to  bring the inspiration and innovation of the holistic marketing approach to every marketer* in the world. 

If your audience includes marketers or SME owners, then I would love to share my expertise and provide value which is specifically adjusted to the niche of your podcast or blog.

*If you are a business owner, you are a marketer.

Mari-Liis Vaher, creator of the Powerful Marketer Program, experienced marketing consultant and entrepreneur

Here are the topics that I'm happy to speak about to your audience

If there is anything else that your audience is struggling with that you think I could write or speak about to best serve them, then please feel free to contact me! I'm happy to collaborate with you and customize these topics to suit your audience and platform.

1. Living a balanced life with the 8-8-8 principle

The 8-8-8 principle is a helpful tool that helps divide 24 hours of our day into 3 most important areas: work, rest and recreation. 

Here are the main points I'll cover within this topic:

Marketers are addicted to overworking which will most likely lead to burnout.

The amount of work you do does not necessarily determine your level of success and happiness. Even if you have a lot of experience, have taken many courses, undergone training, read a lot etc., you can still feel unhappy with yourself or with your marketing activities.

That is because your subconscious mind and fundamentals do not support you. And every new piece of information will not make much of a difference in your long-term success and happiness.

There are 4 major factors that cause anxiety and unhappiness for professionals:

  • An unbalanced lifestyle
  • Distractions
  • Information overload
  • An addictive disorder

We’ll go through them one by one and discuss what can be done to overcome them, and how to start enjoying the challenging and rewarding life of a marketer once again.

More than 80% of CEOs say that they don't trust their marketers.

Over the recent years, both public and private trust in marketing has been dwindling considerably to the point where we might start to talk about a downright crisis.

According to one study from Fournaise Group, 73% of CEOs claim that marketers lack business credibility and the ability to generate sufficient growth, and 80% of CEOs simply don’t trust marketers at all, while 91% do trust CIOs and CFOs.

According to Marketing Week Magazine, only 30% of business owners consider marketing ‘very important’ at large B2B companies. And small B2B companies don't trust marketers much more than that.

Marketing as a career has lost some credibility as well:

  • What is the cause of this lack of trust in marketing in general, and in marketers in particular?
  • What can a marketer do to overcome this trust issue inside the company?

In order to grow self-confidence, it is necessary to work on personal and professional growth.

How you construe yourself construes your future. How you are currently seeing and building yourself determines the future version of you!

Your identity comes from your own imagination of yourself, and this affects your successes and failures on a daily basis.

Traditional psychology tells us that self-imagination and self-esteem depend on these four important factors:

  • Your social and cultural background
  • Your wealth of experience 
  • Your confidence, self-talk, and self-belief
  • Your ability to use information

Some of the critical questions that every marketer should ask themselves:

  1. Are you able to present your ideas in a persuasive manner?
  2. Do you believe that the more confidence you gain, the more respect you get from others?
  3. Do you want to experience a sense of achievement and professional confidence? 
  4. What are you willing to do to experience this?
2. Implementing Holisting Marketing with the Business House Concept

Marketing is not an island, it simply cannot work on its own. The Business House Concept is an original that I created to highlight the connections between different departments and functions in the business.

Here are the main points I'll cover within this topic:

Marketing is not an island, it does not work on its own.

95% of our decisions are done on a subconscious level.

How to use the Business House Concept to build a long-term plan for your business’ growth


3. Building a marketing strategy with the SMARKETING approach

To make your business' goals a reality, you need a sustainable strategy that guides you through the ever-changing opportunities and tools in marketing. The SMARKETING concept helps you to cover all the key aspects of strategy-creation.

Here are the main points I'll cover within this topic:

Planning is your best tool for time and resource management.

How to build a comprehensive strategy for your business with the SMARKETING approach?

How to find clarity in your marketing with the tactical plan & metrics system?

4. Mastering marketing communication with the Life Curve concept

To be successful in any area of your life, you need to be able to effectively communicate with people who are different from you. There are certain aspects that heavily influence the preferred communication style that we all have - how to spot it in others and how to adjust your communication accordingly?

Here are the main points I'll cover within this topic:

Throughout our life, we are impacted by different physiological and psychological aspects.

People in different phases of life need different mechanisms of support.

How we receive and share information depends on our age, generation, cultural, educational & social background, etc.


5. the World does not need MORE marketers, it needs BETTER marketers

What does it mean to be a powerful marketer? How can you generate success on a daily basis and be fully in charge of your marketing results?

Here are the main points I'll cover within this topic:

Multitasking kills creativity, effective time & team management helps marketers achieve better results.

Marketers are leaders whether they acknowledge it or not. 

10 ethical principles of Powerful Marketers.

Powerful Marketer Program

The Only Holistic Development Courses for Marketers

Discover proven techniques & tools for great success in self-confidence, business and psychology fundamentals, marketing strategy and tactics, team and time management, personal growth, communication, leadership & more!

  • Based on over 200 sources
  • 5 modules of interconnected topics
  • 15 hours of video lessons
  • 55 action items

About Mari-Liis Vaher (nee Kallismaa)

Mari-Liis is a marketing expert and consultant from Estonia, Europe with 15+ years of experience. She is able to successfully support managers and marketers of both small and large companies to help balance their teams in times of stress, and improve the quality of employment relationships through a thoughtful application of soft values. In traumatic situations, Mari-Liis is a skilled provider of primary mental health support.

Mari-Liis has an MBA in social sciences and economics from the University of Tartu and has been active in sales, marketing and leadership since 2003. Additionally, Mari-Liis has been involved with crisis counseling, its studies and practice since 2005. Mari-Liis is the initiator and leader of several environmental campaigns, and also contributes to society as a volunteer. For the latter, she has also received recognition from the President of the Republic of Estonia in 2017.

Mari-Liis' creativity, directness and the widest possible interpretation of what is happening inspires every marketer to see beyond the current difficulties. As a marketing mentor, she knows that everyone's success depends on the strength of their personal background, which can be learned and developed by anyone who wants to. That is the reason she  launched a special course for the marketers called the Powerful Marketer Program.

The program uses proven techniques & tools to generate long-term personal and professional success to every marketer. Mari-Liis believes that the world does not need more marketers, it needs better marketers!  And being successful professionally always depends on having a happy and a powerful personal foundation to build on!

Read about Mari-Liis' personal journey of growth

Key Facts about Mari-Liis

Books authored
  •  “10 Steps Towards The Perfect Advertising Gift” (2017, in Estonian) 
  • “10 Steps Towards The Perfect Advertising Gift” 2nd edition in English (coming soon in 2021!)
  • "Secrets of Marketing" (coming soon in 2021!)
Certifications
  •  Southwestern Consulting: The Sales Management Coaching Curriculum for Manager’s Edge (2017- 2018)
  • Mahena Crisis Counseling and Self-Discovery Center: Primary Crisis Counseling (2018) and Relationship Dynamics (2018)
Education
  • University of Tartu: MBA in Economics and Business Administration ·(2004 - 2010)
  • Estonian American Business Academy: BA in International marketing · (2000 - 2004)
Awards
  • Recognition from the President of the Republic of Estonia (2016) for volunteering at the non-profit organization RuaCrew 
  • Recognition from the Ministry of the Environment in Estonia (2016) for initiating and leading several environmental campaigns 
Scope of services
  • Seminars & Webinars
  • Workshops & Group training
  • 1:1 coaching
Latest engagements:
  • Mahena Conference Speaker (2020)
  • InspireX Speaker (2019 & 2020)
  • Marketing Masters Network (2021)
List of media appearances & Articles
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