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Powerful Marketers was created to empower overwhelmed business owners
to rule the marketing that drives sales for long term.

The simple framework we are following is the 5-step roadmap to cover marketing gaps and drive business leaders' performance. Because being successful professionally always depends on a happy and powerful personal background - it's your mindset that has to be stronger than emotions.

The 5 pillars we teach are mindset, fundamentals, professionalism, communication and leadership.

Mari-Liis Vaher, creator of Powerful Marketers, mindset & marketing coach

Mari-Liis Vaher (nee Kallismaa)

  • Mindset & Marketing Mentor
  • Founder of Powerful Marketers
  • Speaker & Networker

Mari-Liis is an international marketing and mindset coach and founder of Powerful Marketers. She has worked with marketers from 3 different continents by successfully teaching, inspiring and supporting them personally and professionally. With almost 20 years of practical, hands-on experience, Mari-Liis can empower marketers to be ready and well-equipped for any obstacle in their way!

With an MBA and more than 10 years of experience as an entrepreneur and helping B2C and B2B companies with their marketing, she is widely regarded as a top marketer in her industry, regularly appearing in national publications and speaking events. As a marketing and mindset coach for motivated marketers, her goal is to empower them professionally and personally.

Read about Mari-Liis' personal journey of growth

Here are the topics that I'm happy to speak about to your audience

Depending on your audience and what would benefit them the most, I am going to focus on one of the five pillars at a time. Please see an overview of the topics below. PS! I'm happy to collaborate with you and customize these topics to suit your audience and platform.

1. MINDSET: your mindset has to bes stronger than your emotions!

Business owners want to feel calm & grounded, knowing that even though their day will include unexpected situations, they are well-equipped to handle them. They get the most important things done consistently and can successfully manage problems by prioritizing, delegating and planning without feeling anxious. And they know that 'even if they do experience stress, they know how to help themselves. And this can only happen by consciously working with yourself everyday to boost your confidence. You should not feel guilty about having a personal life and you should rule your business at the same time.

Here are the main points I'll cover within this topic:

Why do business owners need to reprioritize themselves?

Get clear on your purpose: Do you want to grow professionally, advance in your career or do something else? Time goes by anyway, what do you want to achieve with your day-to-day? Your identity and how you view yourself is connected to what you accomplish everyday!  MIP time - take time for yourself first! 

How do stress & anxiety influence business owners' performance?

The main reasons for marketers' anxiety are unbalanced lifestyle, information overload, distractions, addictive disorder.

By acknowledging this, you can start taking tiny steps towards desired future! Only you are responsible for your success and happiness. Ships don't sink because of the water around them, ships sink because of the water that gets in them. Don't let what's happening around you to weigh you down.

Start by living a balanced life with the 8-8-8 principle.

How can business owners boost their confidence?

Confidence is the result of inner & external work. It is learnable.

You are a whole as a person and to feel truly powerful you need to take care of the Golden Ratio of Powerfulness: work on psychological, physical and intellectual aspects of your life.

The 8-8-8 concept helps marketers to start living a more balanced lifestyle, reducing stress & anxiety, and ultimately improving confidence & happiness.

2. FUNDAMENTALS: everyone in your business works in marketing

Regardless of if you are a small business owner, entrepreneur or self-employed freelancer, you have to deal with marketing as it is intertwined with everything in your business. You want to get out to the world to build and to lead your business. But you also want to see the bottom line and you want to some results, that's why you feel like you need to be "everywhere". The thing is that, there is too much information out there in the world on marketing, a set of techniques, and a lot of channels to use, content to create etc. It is overwhelming. But you don't have to everywhere, chasing the next big thing. Because the next big thing is always here, it is intertwined with everything you do in your business every day. 

Here are the main points I'll cover within this topic:

Why should business owners include other departments in their marketing activities?

Business House Concept: the foundation of people is always PSYCHOLOGY. And in marketing everything you do is FOR people because people don't work with companies, they work with people. Which means that you have to communicate consistently to both your inner and outer clients what, why and how you are doing in your marketing to avoid miscommunication.

Why and how can business owners improve customer retention?

It is 7 times more expensive to find and sell to new clients compared to your existing clients. Use Client Journey Flywheel and nurture your contacts with the right information and with the right consistency.

Communication is important every day, but especially crucial when things go wrong: customer is not satisfied or something happens. You will strengthen your customer relationship by not abandoning them. Don't shy away from uncomfortable situations or conversations! 

How to make better marketing decisions that serve your business long-term?

95% of our decisions are done on a subconscious level, so you need to nurture clients with information and with emotions! The world has changed rapidly, but the methods of understanding people have not. Technology can shape our thoughts, feelings and actions, but the core of psychology and our cognition remains the same.

Plan & audit yourself & your marketing regularly, so that you are equipped with relevant information and can base your decisions off of facts and not other peoples' opinions. Planning is the economy of time & money.

The Business House Concept helps marketers to see the connections between different departments and functions in business, enabling them to gain clarity on the fundamentals.

3. PROFESSIONALISM: get clear & organized in your marketing!

Blurred focus gives blurred results! In marketing, you feel like you always have to do something, constantly jumping from one activity to another, and yet nothing seems to work. Business owners feel overwhelmed by the amount of work and keep on piling new things in hopes to achieve better results. But in reality, many feel like imposters, not truly knowing WHAT works in marketing and which trend to follow.

Here are the main points I'll cover within this topic:

Why do you need a long-term strategy for your marketing?

We need to know our destination to plan how to get there. Having clear goals, a concrete structure and a framework will make daily decision-making much easier and rewarding.

Use the SMARKETING approach to build a sustainable strategy: Sales, Metrics, Audience, Research, Knowledge, Emotions, Target group, Industry, Networking, Goals.

Why do you need a tactical plan for your marketing?

Once you know where you are headed, you need to decide HOW to get there. The world has changed rapidly and there are numerous channels & activities that you can use. While your strategy will ultimately remain the same, your tactical plan should be adjustable.

Remember the ABC of Marketing: Always Be Consistent. Don't overthink & as a result do nothing. Know what your main focus is for the time period and then adjust the message to different channels accordingly. Don't reinvent the wheel every single day! People need communication & repetition more than you can imagine.

What to measure in marketing to know what works?

You don't have to measure everything for the sake of measuring but just be clear on how you get leads, how do they convert and how it affects your bottom line. If you cannot measure something directly, you can always do it indirectly by asking for feedback from customers etc.

Track your metrics at least once per month to adjust, but don't jump to conclusions too soon. Some channels & activities need up to 6 months before you start seeing any behavioral changes. Repetition and focus are key!

SMARKETING approach helps marketers to build a sustainable long-term marketing strategy, taking into consideration all the crucial aspects.

4. COMMUNICATION: become a confident & respected communicator!

People who complain about other people not really "getting them" aren't usually getting themselves and other around them either. But there are obvious advantages to reading other people—their intentions, their feelings, and their character. Because we've got the same mental hardware as everyone else, we have the same limited time and energy, and so we take the same shortcuts without realizing it. As soon as you do realize it, you are half way there! Awareness of communication styles and peoples behavioral background makes it easier to root out bias, assumptions or being too emotional yourself. 

Here are the main points I'll cover within this topic:

Why can it be difficult to get along with people from different ages?

Every relationship is always a two-way street, either personally or professionally and we are always affected by our emotions, assumptions and expectations. By understanding what different people go through at any given moment, you are better positioned to positively influence them (your team, your target audience, and basically everyone in your personal and social life).

Life Curve & Generations: understand how people are influenced by their age, psychological & physiological changes they go through as they age, as well as the cultural background, generation, society, nationality etc.

How to adjust your communication style for different personality types?

There are 4 main personality types. We are all a mix of these types and in some situations we act more like one personality type and in another like a different personality type. Each personality type values different things in communication, e.g. results & decisiveness vs fun & personality vs numbers & data vs relationships & agreeability.

Get clear on the personality types and communicate information to them in a way that they want to receive it, not the way you want to communicate it. This means adjusting what you focus on in your communication, how often you communicate with them, in which setting etc. 

Why are the benefits of networking for a business owner?

People work with people, not with companies. You need good relationships to either advance your career or to grow your business or to grow as a human. Having strong relationships before you need them will open you the right doors along the way and you don't have to struggle alone. 

Networking is easier than you think. Just learn some basic techniques and then just show up and follow-up! Always focus on giving first, and only then can you expect to receive

The Life Curve theory explains why we as humans sometimes struggle with getting along with people who are of different age or generation from us. 

5. Leadership: lead your time & LEAD YOUR LIFE!

Many business owners don't usually see themselves as leaders. They even say that they don't want to or don't have the skills to lead other people, or that they don't have the ambition to grow into a leader. Maybe you also just want to focus on your job and not "waste" time having to manage other people. But this also means that you are at the mercy of others: people are not being motivated, they are not loyal and it is possible you struggle with delegating also. It seems like it's "easier" for you to do everything on your own, you don't trust others and take on more and more tasks, eventually leading to burning out & not being able to grow your business.

Here are the main points I'll cover within this topic:

Why should marketers learn inspirational leadership?

Everybody is a leader, regardless of their position. You are the leader of your life, for starters!

Invest time into people, into empowering them and giving them the tools to be well-equipped in their job, and as a result you will be able to allocate more and more time into strategic planning and less time into putting out fires and managing the daily panics. 

How to motivate yourself and others by keeping them accountable?

We are not rational, but emotional beings and we need encouragement, we need to feel like we belong, experience success, prove ourselves to others etc.

Start with triggering the right emotions: WHY an activity is important for you or your team? This will lead to powerful feelings, thoughts, goals, actions, habits, culture and results. This is what we call the Powerful Success Process.

Always hold yourself & your team accountable for either the process or the results. Agree on tiny goals & follow-up.

Why are team & time management crucial?

You cannot do everything on your own & you cannot do everything at once. Start prioritizing, delegating & planning!

Plan your calendar as if you were in school: you have "lessons" at a certain time of the day and you do them no matter what.

Do the most important activities first - these are the activities that get you closer to your long-term goals & you need to approach them as your non-negotiables. Delegate what you can & make sure to motivate & keep your team accountable. Plan time for things that must be done, and do them at the right time & forget about them until then. Delete what you can from your to-do list. If they are not important or time-critical, then perhaps you don't have to do them at all - or at least figure out a way to automate this process so that you can multiply your time in the future.

The Powerful Success Process helps marketers realize how to motivate themselves and their team.

Powerful Marketer Program

Designed to help overwhelmed business owners to rule their marketing

Powerful Marketer Program provides an easy-to-follow step-by-step guide to organizing your life and your marketing. Improve your confidence, gain clarity on your actions, and feel peaceful knowing that no matter what stands in your way, you are well-equipped to deal with it!

Follow one logical system with 5 pillars to empower yourself to build the career and life of your dreams.

Key Facts about Mari-Liis

Books authored
  •  “10 Steps Towards The Perfect Advertising Gift” (2017, in Estonian) 
  • “10 Steps Towards The Perfect Advertising Gift” 2nd edition in English (coming soon in 2021!)
  • "Secrets of Marketing" (coming soon in 2022!)
  •  Southwestern Consulting: The Sales Management Coaching Curriculum for Manager’s Edge (2017- 2018)
  • Mahena Crisis Counseling and Self-Discovery Center: Primary Crisis Counseling (2018) and Relationship Dynamics (2018)
  • University of Tartu: MBA in Economics and Business Administration ·(2004 - 2010)
  • Estonian American Business Academy: BA in International marketing · (2000 - 2004)
  • Recognition from the President of the Republic of Estonia (2016) for volunteering at the non-profit organization RuaCrew 
  • Recognition from the Ministry of the Environment in Estonia (2016) for initiating and leading several environmental campaigns 
Scope of services
  • Seminars & Webinars
  • Workshops & Group training
  • 1:1 coaching
Latest engagements:
  • Mahena Conference Speaker (2020)
  • InspireX Speaker (2019 & 2020)
  • Marketing Masters Network (2021)
  • Hosting Powerful Mastermind Club, monthly (2021-...)
  • Hosting The Powerful Marketing Podcast, monthly (2021-...)
List of media appearances & Articles

Giving a presentation at the Tallinn Marketing Week.

Being interviewed on national radio.

Giving an interview to the national TV channel.

Receiving an award from the President of Estonia for volunteer work.

Facilitating a national event with 400+ participants.

Book launch at the Tallinn Marketing Week.