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Mari-Liis Vaher

Marketing Strategist ā€¢ Author of The Greatest Marketer ā€¢ Founder of Powerful Marketers

Mari-Liis helps overwhelmed marketers and business leaders move from chaos to aligned, measurable growth ā€” without burning out or glorifying hustle.

To book Mari-Liis for speaking, advisory, or interviews:

Email Mari-Liis
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MarTech

Who is Mari-Liis?

Mari-Liis Vaher is an internationally recognized marketing strategist, speaker, and author of The Greatest Marketer, with 20+ years in marketing and over 15 years as an entrepreneur. She has built and exited a 7-figure business, advised companies across Europe, worked with teams in the United States and Latin America, and coached hundreds of marketers and leaders to align marketing with real business results.

She is the founder of Powerful Marketers, a global learning and community platform for marketers and business leaders, and the creator of the Powerful Marketers 5-step frameworkā€”Mindset, Strategy, Marketing, Communication, and Leadershipā€”an adult education program recognized within the European Union. Working at the intersection of marketing, psychology, and leadership, her mission is simple: no marketer should have to choose between impact and wellbeing, and no CEO should be guessing whether marketing is working.


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What Mari-Liis stands for

  • Clarity over chaos. Marketing should be understandable; everyone in the business should know what success looks like.
  • Relationships before transactions. Results follow relationships ā€” inside the company and in the market.
  • Work smarter, not harder. Burnout is not a badge of honor; systems and focus beat endless busyness.
  • No one wins alone. Marketing, sales, leadership, and operations are one growth engine, not silos.
  • Marketing is an investment, not a cost. When aligned with strategy, it builds resilience, reputation, and revenue over time.

Speaking and advisory topics

Why universities should encourage participation

Mari-Liis shares research-based frameworks and very practical tools for marketers, entrepreneurs, and leadership teams. Each talk is tailored to the audience and built around real-life cases from different markets and industries.

Most requested topics include:

We collaborate with universities that value practical learning and want to give their students an international edge.By encouraging participation in the Hub, you help students gain real experience, grow their confidence, and connect with a global network of marketers.

From ā€œthe person who posts on social mediaā€ to a strategic partner

Why so many CEOs donā€™t fully trust marketing ā€” and how to change that with clear strategy, reporting, and shared language.

How to avoid burnout and work smarter, not harder

8-8-8 balance, MIP (Most Important Person) time, Work Smarter Flywheel, and other tools to protect energy while still delivering results.

The Greatest Marketer framework: 5 steps to aligned growth

Mindset, Strategy, Marketing, Communication, and Leadership ā€” how to turn scattered efforts into a focused, sustainable growth engine.

Communication literacy: no one wins alone

Understanding different personalities, ā€œreading the roomā€, and building trust across marketing, sales, and leadership so projects move faster with less friction.

Leadership in marketing: multiply your strengths and time

How centered, emotionally intelligent leadership helps teams prioritize, say no to noise, and create systems that outlast any one person.

About The Greatest Marketer

The Greatest Marketer is a practical guide for marketers and entrepreneurs who feel overworked, undervalued, and unsure how their daily efforts connect to real business results. It introduces a five-step framework that helps you build marketing on a realistic, sustainable foundation:

  • Mindset - prepare for growth
  • Strategy - align marketing with business goals
  • Marketing - work smarter, not harder
  • Communication - boost your impact
  • Leadership - multiply your strengths and time

The book combines tools, stories, and reflection prompts so you can reduce noise, rebuild trust with leadership, and create systems that fit real life.

Check the book

Powerful Marketers Hub

The ideas in The Greatest Marketer live on inside Powerful Marketers Hub: a learning and support community for marketers and business leaders who want clarity, accountability, and honest conversations.


Members get access to events, working sessions, and practical resources that help them apply the bookā€™s frameworks step by step. In line with our belief that ā€œthe greatest marketers grow more than metrics ā€” they grow peopleā€, Hub membership is free for anyone aged 25 and under, supporting the next generation of marketers.

About the Hub

What people say about me

It is my honor and pleasure to recommend Mari-Liis as a podcast host

"It is my honor and pleasure to recommend Mari-Liis as a podcast host to any author or professional who is invited to be on her show. Mari-Liis is one of those hosts who is not only kind, warm, and welcoming, she is also immensely knowledgeable, prepared, and creates the environment for her guests to shine. If you have an opportunity to be her guest, my suggestion is to accept, and be ready to enjoy yourself immensely!"

Bob Burg

Hall of Fame Keynote Speaker on Genuine InfluenceĀ®; Coauthor of the international bestseller, ā€œThe Go-Giverā€

Mari-Liis creates a positive and engaging environment

ā€œMari-Liis creates a positive and engaging environment that fosters community and delivers great content. She curates content that is both informative and entertaining and delivers it with clarity and confidence.ā€

Jason Croft

Owner of Croft Media

Mari-Liis understands powerful marketing strategies and wants to enable others to do the same

ā€œMari-Liis understands powerful marketing strategies and wants to enable others to do the same. As a guest, I found her knowledgeable, generous, and solid in her interview. As a host, she is inquisitive, compassionate, and focused on getting the best for her audience.ā€

Terry Bean

Author, Business Coach, Speaker

I recommend her highly to anyone looking to expand your reach

"It was a joy to be on Mari-Liis Vaher's podcast! She made my job as the guest so comfortable and easy. She runs a very professional show, and I recommend her highly to anyone looking to expand your reach by being on a great program. I've been on over 100 podcasts. The entire experience with Mari-Liis was one of my favorites."

Jeff C. West

Acclaimed author, speaker, and international authority on sales and leadership

Passionate and wellspoken expert in the field of marketing

"Mari-Liis is a passionate and wellspoken expert in the field of marketing, who is a pleasure to work with šŸš€"

Anette Berendsen

Maritime Development and Competitiveness at Transpordiamet

Mari-Liis brings a unique blend of expertise, charisma and genuine passion to her work

"I had the pleasure of connecting with Mari-Liis Vaher after hearing glowing recommendations from numerous individuals, and I can confidently say that the praise was well-deserved. As a Marketing Coach and Community Builder, Mari-Liis brings a unique blend of expertise, charisma and genuine passion to her work."

Ali Meehan

Founder & ideator at Costa Women Community

Knowledgeable, structured and effective communicator with a very pleasurable presence

"I had the pleasure of seeing Mari-Liis on stage at Costa Womenā€™s Conference in March 2024. She is a knowledgeable, structured and effective communicator with a very pleasurable presence. What I liked the most in her talk was how she applied insights about the four DISC-types to practical behaviours in everyday work and business situations as well as to the marketing message. This can literally make or break deals šŸ˜‰"

Aleksandra Vedal

Central Marketing Manager at Ifront Karriere

Letā€™s create a powerful conversation together!

Mari-Liis Vaher is a great fit for you if youā€™re looking for a speaker, moderator, or strategist who combines clear structure with warm, honest dialogue ā€” and who deeply understands the reality of overwhelmed marketers and ambitious leaders.


For podcast interviews, speaking engagements, advisory, or media features, contact: mariliis@powerful-marketers.com

Email Mari-Liis
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