Building a marketing strategy is often quite overwhelming for a lot of small business owners. Laura Kukemelk is the cofounder of Powerful Marketers, and throughout her career she’s seen several marketing strategies both succeed and fail. In this episode she lays down the 5 principles to remember when building a marketing strategy.Consistency and clarity are critical …

One of the aspects that tends to be overlooked when it comes to marketing is content creation. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen various forms of marketing, however, content marketing amounts to one of the highest in terms of percentage, standing at a staggering 82%.There’s tons of tiny little nuances that play …

Email stands the test of time, and continues to be one of the most powerful forms of communication between you and your customer. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen trends come and go. Email however, has not faltered.Most business owners focus on social media marketing, however Laura explains there is a …

Mari-Liis Vaher is a marketing professional and the host of the Powerful Marketing Tips Podcast. She specializes in helping businesses overcome marketing challenges and achieve success.Today, Mari-Liis is explaining the 5 challenges marketers face in 2023. Understanding the market and overcoming objections early in the sales process is important. International cultures are shifting regularly. Mari-Liis explains …

Marketing is a science, and turning leads into sales relies on building winning formulas. The best way to plan for the future is to assess the past. How will you know where to take action if you don’t look at the state of marketing and attention.Laura Kukemelk is a huge fan of numbers and encourages …

The 2021 Brand Trust Index revealed data showing a common thread; people are purchasing from brands they recognize. It turns out nostalgia is a thing.As a business, you need to capture that recognition through marketing by building “know, like, and trust”.Today, host Mari-Liis Vaher explains how to audit your client portfolio, open communication and start …

Podcasting is a powerful marketing tool. It’s a fantastic way of developing know, like, and trust with your ideal customer. Laura Kukemelk is the co-host of Powerful Marketing Tips podcast, and shares what were the most crucial aspects in the process of podcast creation.It’s very easy to get lost with all the steps to producing …

Your sales and marketing strategy should be getting you more clients. In this episode, Mari-Liis covers how to align marketing and sales for conversion. We know that marketing is about getting people to know, like and trust your brand. Sales happen when these 3 boxes are checked.There are many places to allocate your marketing budget …

Your social media outreach depends on the content that you share. Social media content is an effective tool to grow your business online as it helps elevate your activity and gives you more potential to popularize your brand.But constantly producing content can be draining for many marketers. Like many problems, this issue can easily be …

No one succeeds in the business world alone. Connections work wonders for your business. The more people you reach out to, the more opportunities you have. In the digital age, you can easily connect with people on social media platforms. LinkedIn provides a space where you can connect, interact, and learn from the experts of …