Artificial intelligence (AI) is revolutionizing various industries, and marketing is no exception. In a recent podcast episode, Mari-Liis and Laura from Powerful Marketers, discuss the use of AI in marketing in 2023 and explore its impact on the industry. This blog post delves into their insightful conversation, addressing common concerns, and highlighting the potential of AI as a game-changer in marketing.
The Power of AI in Marketing
Just like the advent of the internet transformed the marketing landscape, AI is poised to have a significant impact. AI can enhance productivity and efficiency by offering insights, automating repetitive tasks, and providing personalized experiences for customers. OpenAI, an open software platform, has led to the development of various tools that marketers can leverage, including Chat GPT, a widely used AI tool.
Overcoming Concerns Regarding AI
While AI presents immense opportunities, some marketers may have mixed feelings about its adoption. One common concern is uncertainty regarding how to effectively use AI. Another concern revolves around fear of losing their job and that AI will make some positions obsolete. However, it is essential to recognize that AI cannot replace excellent human work and their unique skills. Instead of viewing AI as a threat, marketers should consider it as a valuable brainstorming partner or an assistant that can enhance their work.
Unlocking AI's Potential: Strategies for Success
To maximize the benefits of AI in marketing, it is crucial to ask the right questions and provide relevant information. AI relies on user input to learn and adapt to communication styles and expectations. By effectively communicating with AI tools like Chat GPT, marketers can generate unique outputs that align with their objectives.
AI can also be utilized not only for work purposes but also in personal life. From generating blog post ideas to planning trips and suggesting activities, AI can streamline and enhance various aspects of life, freeing up time for marketers to focus on high-value tasks.
Embracing Change: The Future of Marketing
As AI continues to shape the marketing landscape, it is imperative for marketers to embrace the changing roles and opportunities it brings. AI is a tool that can significantly increase productivity and efficiency, enabling marketers to deliver better results. By joining communities focused on AI in marketing, professionals can stay updated on the latest tools and techniques and engage in ongoing discussions about this exciting technology.
Quotes:
- “AI actually learns from you and it really adapts to your inputs.” (00:03:21)
“From psychology we know that we all love to buy things, but we don't like to be sold to.” (00:02:31) - “I would suggest to think of AI as your new employee. Maybe at first, of course, it takes time for it to understand your communication style and your expectations, but eventually it can really increase the productivity of your copywriters and other team members that you have.” (00:03:52)
- “The key is to ask the right questions and also provide relevant information.” (00:04:42)
- “Be prepared to play around with it a little bit and train it and give it feedback over and over again. And it will become wiser and it will become stronger.” (00:05:28)
- “AI cannot strategize, offer these human connections, emotional intelligence or critical thinking. So the output can be only as good as the input is.” (00:06:08)
- “Think of AI as your assistant, not as somebody who can do things for you entirely, but they can assist you. So if you know what you need, you have to be very precise with your communication, which is a skill that you also need in human interactions. So if you know what you need, then AI can really be helpful there. So approach AI with that mindset of collaboration.” (00:08:20)
Timestamps:
(00:00:31) AI: The Game Changer for Marketing and Business
(00:01:55) Embracing Artificial Intelligence for Enhanced Productivity in Marketing
(00:04:41) How to Train AI?
(00:07:21) Use AI in Personal Life As Well