Someone opens ChatGPT and types, “What’s the best [what you do] near me?” A few seconds later, it names three businesses and explains why each one fits. The only question that matters for you is this: were you one of the three? That moment now happens millions of times a day. More and more, people …
Your followers are up. Your last post got plenty of likes. Traffic to your site looks healthy. And yet you still cannot answer one simple question: Is any of this actually making money? If that sounds familiar, you are in very good company. Nearly three-quarters of small business owners are not confident that their marketing …
You run the business. You also run the marketing. The website, the emails, the social posts, the ads: they all sit on your desk, usually after everything else is done. You are not alone in this. More than half of small business owners spend an hour or less a day on marketing, according to research …
You need customers. You have little or nothing to spend on getting them. So where do you even start? Around half of small businesses spend under ā¬500 a month on marketing, and roughly a quarter spend nothing at all. So, you are not behind. You just need a plan that fits your budget. Here is …
In a recent conversation with Svenja from Lyon Creatives, she shared a story that perfectly illustrates why so many marketing teams are burning out. A young girl watched her mother cut the ends off a chicken before roasting it. When asked why, the mother replied, “I donāt know. Thatās how it should be done. And …
Most companies enter a new market by jumping straight into the “cool” stuff: AI tools, social media posts, and flashy ads. While this feels like progress, it is often just noise. You find yourself firefighting daily surprises instead of building a sustainable legacy. Think about it: Marketing promises a marriage, but your production and sales …
Cross-border growth is rarely a straight line. Spring 2026 in Riga, I sat down with leaders and exporters at the Latvian Chamber of Commerce and Industry to discuss a topic often avoided in boardrooms: marketing mistakes. In cinematography, a mistake is simply a “mis-take”. It means the scene did not land quite right, so you …
In 2015, I stood in the boardroom of a major bank. Our agency turnover had hit 2 million euros, and I was presenting a report full of green arrows: reach was up, engagement was soaring, and our designs were beautiful. Then the CEO leaned forward and asked: “Mari-Liis, how is any of this actually useful …
The most frustrating experience for any marketer is watching a perfectly crafted campaign fail to land. You may have the data, the strategy, and the creative assets in place, yet the audience still misses the point. Usually, this happens because of a breakdown in the “final mile” of delivery. Marketing success depends more on the …
There’s a question that comes up constantly on r/marketing and r/digital_marketing: “What’s the best way to learn digital marketing?” The answers usually fall into two camps. One group swears by certifications and courses. The other says forget all that, just start doing things and learn as you go. Both camps are partially right. Courses give …
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