Marketing tactics

Marketing tips for busy business leaders

As business leaders and busy professionals, there always seems to be a shortage of time. There are many things that we know we should be doing, but for whatever reason they are pushed to the end of the priorities list. So, to help you in your daily decision-making process, we’ve combined a series of quick

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Marketing tactics

How to be an ethical marketer?

Marketers are often perceived as sneaky or even cunning.  General public is afraid of being tricked by “marketing gimmicks” and even CEOs typically don’t trust their marketers. As a marketer, it is up to you whether you enforce this popular image or create a new and more positive one. Being ethical does not merely mean

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Marketing tactics

Marketing tips that help you save time and money

People often assume that to do great marketing you have to invest a lot of time and money. And while it is true that big budget and consistent activities will increase your visibility, it is more important to cover your basics first. If you don’t have clarity or systems in place, bigger budgets will simply

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Guest expert post, Marketing tactics

Do small businesses need email marketing?

Guest post by: Tanel Rand, Smaily.com. Businesses can use many digital channels for marketing purposes, such as social media, SEO, email marketing, etc. Naturally, small businesses have smaller budgets and/or resources available for marketing. More often than not, a choice has to be made where marketing efforts can go. So today, let’s take a look at email marketing:

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Business fundamentals, Marketing tactics

How to align your marketing and sales activities?

How many companies do you know where sales and marketing are truly aligned? It has been proven time and time again that aligned teams work much more efficiently and perform better in general. Yet, most companies still work in the silo mentality: marketing department deals with marketing stuff and sales department with sales stuff, no

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Marketing tactics

How to get started with virtual and hybrid events?

How to navigate the new landscape of virtual and hybrid events as a marketer? This was the topic of our Powerful Business Talks interview with Ruby Sweeney. Here are the key takeaways from the interview. PS! Find the full recording at the end of the post.Getting started with virtual or hybrid events can feel scary

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Guest expert post, Marketing tactics

Be a powerful marketer: do less marketing

Guest post by: Michael Stewart,Part Time Marketing Director. That seems like a counter-intuitive thing to say, doesn’t it? Do less marketing and you’ll be a more powerful marketer! I’d also argue that if you did less marketing, you’d also be a more valuable marketer for the business in which you work. It’s certainly my firm belief that

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Business fundamentals, Marketing tactics

Marketing audit – for whom and why?

Measuring success with numbers is relatively easy if you know what metrics are relevant to your business. But not everything can be described in numbers, and to make matters worse, the global pandemic has caused a lot of chaos and invisibility in being able to see immediate results. In this post, we’ll talk about auditing:

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Marketing tactics

How to plan your marketing for 2021?

2021 is here. And while we are aware that the beginning of the year is a busy time for most professionals, we also firmly believe in the power of planning. That is why we ask you to set aside some time for strategic planning right now! And if your counter-argument is that there is no

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