Guest expert post, Marketing tactics

The role of voice-over in marketing

Guest post by: Julie Williams, juliewilliamsvo.com. “Pay no attention to the man behind the curtain,” the Wizard told Dorothy and her friends. And for good reason. Once they saw the Wizard, the magic was gone. In voice-over, the talent is the man behind the curtain. And the star? It’s the cartoon character to which they give life, the

Read More
Blog: Marketing plan on one page
Marketing tactics

Marketing plan on one page

What to do if you do nothing in marketing right now? You know that you should deal with it, but you don’t know where or how to get started or even who exactly to call for help? Surprisingly, this struggle is more common than one would imagine. After all, 99% of all the businesses in

Read More
Guest expert post, Marketing tactics

How to plan for a successful virtual event?

There’s no escaping virtual events. They are here to stay for good. If you’ve been avoiding them due to not feeling comfortable enough with handling all the technical aspects, then this ends now. Ruby Sweeney from The Events Hub has put together an incredible resource for business owners and marketers who are responsible for hosting virtual events.Which

Read More
Marketing tactics

SNEAK PEEK: Powerful Marketing Tips podcast

We are getting ready to launch the Powerful Marketing Tips podcast, created for overwhelmed business owners who want to build, run and organize their marketing for good. That is why for the past week,  Mari-Liis Vaher, the founder and CEO of Powerful Marketers, has shared examples of some of the topics that will be covered

Read More
Marketing tactics

How to get started with video marketing?

At our latest Powerful Mastermind Club’s virtual event on video marketing, we announced the “100 videos in 100 days” challenge for every business owner who wants to put themselves out there and overcome the fear of being on video. After all, video is the king of content!  To help the participants prepare for the challenge,

Read More
Marketing tactics

Marketing tips for busy business leaders

As business leaders and busy professionals, there always seems to be a shortage of time. There are many things that we know we should be doing, but for whatever reason they are pushed to the end of the priorities list. So, to help you in your daily decision-making process, we’ve combined a series of quick

Read More
Photo by George Milton from Pexels
Marketing tactics

How to be an ethical marketer?

Marketers are often perceived as sneaky or even cunning.  General public is afraid of being tricked by “marketing gimmicks” and even CEOs typically don’t trust their marketers. As a marketer, it is up to you whether you enforce this popular image or create a new and more positive one. Being ethical does not merely mean

Read More
Marketing tactics

Marketing tips that help you save time and money

People often assume that to do great marketing you have to invest a lot of time and money. And while it is true that big budget and consistent activities will increase your visibility, it is more important to cover your basics first. If you don’t have clarity or systems in place, bigger budgets will simply

Read More
Guest expert post, Marketing tactics

Do small businesses need email marketing?

Guest post by: Tanel Rand, Smaily.com. Businesses can use many digital channels for marketing purposes, such as social media, SEO, email marketing, etc. Naturally, small businesses have smaller budgets and/or resources available for marketing. More often than not, a choice has to be made where marketing efforts can go. So today, let’s take a look at email marketing:

Read More
Business fundamentals, Marketing tactics

How to align your marketing and sales activities?

How many companies do you know where sales and marketing are truly aligned? It has been proven time and time again that aligned teams work much more efficiently and perform better in general. Yet, most companies still work in the silo mentality: marketing department deals with marketing stuff and sales department with sales stuff, no

Read More