Guest expert post, Marketing tactics

Be a powerful marketer: do less marketing

Guest post by: Michael Stewart,Part Time Marketing Director. That seems like a counter-intuitive thing to say, doesn’t it? Do less marketing and you’ll be a more powerful marketer! I’d also argue that if you did less marketing, you’d also be a more valuable marketer for the business in which you work. It’s certainly my firm belief that

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Business fundamentals, Marketing tactics

Marketing audit – for whom and why?

Measuring success with numbers is relatively easy if you know what metrics are relevant to your business. But not everything can be described in numbers, and to make matters worse, the global pandemic has caused a lot of chaos and invisibility in being able to see immediate results. In this post, we’ll talk about auditing:

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Marketing tactics

How to plan your marketing for 2021?

2021 is here. And while we are aware that the beginning of the year is a busy time for most professionals, we also firmly believe in the power of planning. That is why we ask you to set aside some time for strategic planning right now! And if your counter-argument is that there is no

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Marketing tactics

How to do competitor analysis in marketing?

Analyzing your competitors can seem like a daunting task, especially if you have never done it before. Yet, this powerful activity truly is a necessity unless you want to risk being taken off guard by a huge shift happening in the industry. One way to keep an eye on your competitors is with a simple,

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Marketing tactics

How to create a marketing plan?

Creating a 12-month Marketing Plan can seem like a daunting task, especially if you are constantly overwhelmed by a never-ending stream of urgent tasks, emails, phone calls and notifications. Things seem to change so abruptly in the marketing world, and one may even argue that it is nearly impossible to predict what you need to

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Marketing tactics

How to choose marketing channels?

You can build the most powerful marketing campaign with the most amazing copy. BUT, if you make the wrong choice and place it at the wrong channel at the wrong time, it’s not going to do much good for anybody. That’s why in marketing you generally have 2 options: “Try to reach everyone” method, which

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Marketing tactics

How to Overcome Your Marketing Challenges in 2020?

Strategies that worked a few months and a few years ago no longer work. The world has changed. People have changed, priorities have changed. What used to be taken for granted, such as going out for a walk or your local gym, is no longer possible. So, there are definitely new problems to take into

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Business fundamentals, Marketing tactics

3 Emergency Marketing Principles

Whenever a situation is critical, like right now in the world, we rely on pre-learned behaviors and knowledge. It’s our subconscious mind that enables us to make quick decisions, react to the situation and, survive. The last few weeks have brought on a whirlwind of emotions in most of us: fear, unclarity, frustration, acceptance, hope,

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Marketing tactics

The Power of Content Creation in Difficult Times

If we think about content marketing, we usually think about gathering leads, nurturing them with information, promoting something, and eventually selling it. But in hard and challenging times, like 2020 has proven to be for most businesses in the world, we must remember that constant content creation can also be a great way to deal

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