Leadership

Is 2022 the year you will create a better rather than a bigger business?

How to focus on creating a better business before you start growing your business? This is what Nick Cramp taught in our December 2021 event of the international Powerful Mastermind Club. Nick is a business transformation coach and the author of “Bigger Before Better”. He has seen that too often business owners have the default

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Leadership

3 Marketing Leadership Principles

Whether you are an entrepreneur or a freelancer, you need to lead your marketing because it is intertwined with everything in your business. Surely you want your target audience to know you, so that you could grow your business long-term. But do you currently focus solely on sales because marketing is “pointless” and advertising just

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Leadership

The Power of Personal Branding on LinkedIn

How to get noticed on LinkedIn and consequently get results to grow your business? This is what Michelle Griffin taught in our November 2021 event of the international Powerful Mastermind Club. Michelle is among the top 1% of LinkedIn Content Creators. She is a Certified International Personal Brand Strategist, Credentialed Digital Marketer & Copywriter. She

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Pexels
Leadership

5 key roles in marketing

In today’s world, full-time employees and independent professionals, service providers and freelancers work together, providing marketing a more flexible and imaginative ground. Due to the situation created by the coronavirus in the world, 62% of managers* think that their workforce will remain virtual. It also strongly involves the work of marketing teams, and in this

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Leadership

Become a true marketing leader

You want to get out to the world to build and to lead your business. But there will be many challenges along the way. There is too much information out there on marketing, some of it is even contradictory. And unfortunately there is also no shortage of other people out there doing something similar to

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Leadership

How business owners can overcome their most common obstacles?

Being a business owners is typically a lot less glamorous than people think. You need to be a driver, director, marketer, salesman, assistant, janitor, book-keeper, designer, leader, etc. And it can be very exhausting doing all of those things! To help you better organize your professional life, we’ll take a look at some of the

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Leadership

The power of gifts in marketing

How to nurture the human experience through gifts? This was the topic of our Powerful Business Talks interview with Kalonnie Lipford. Here are the key takeaways from the interview. PS! Find the full recording at the end of the post.It is never just about the items. It is about the gesture and the emotion behind

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Business fundamentals, Leadership

Marketing – the most powerful tool for leaders

Often business owners and managers underestimate their role in marketing. They do not want to get involved, yet are unsatisfied with the results. In this article, we will take a look at how leaders can effectively manage marketers and their work, and what’s even more important, how can they assess the impact of marketing on

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Leadership

How to master your time as a marketer?

If you were a client of a bank that each morning gives you 86 400 €, and you could do whatever you wanted with that money, but you couldn’t transfer what’s left of it in the evening, then how would you spend it? Bear in mind that if you fail to use the day’s deposits,

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Leadership

10 Ethical Principles of Powerful Marketers

Your personal success is not a joke, and it is not something that should be taken lightly or be left to chance. Success fills your private and professional life with joy and happiness if you stay motivated and remain accountable for it. As you gain experience in your profession and in your life, over time

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