Leadership

The power of gifts in marketing

How to nurture the human experience through gifts? This was the topic of our Powerful Business Talks interview with Kalonnie Lipford. Here are the key takeaways from the interview. PS! Find the full recording at the end of the post.It is never just about the items. It is about the gesture and the emotion behind

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Business fundamentals, Leadership

Marketing – the most powerful tool for leaders

Often business owners and managers underestimate their role in marketing. They do not want to get involved, yet are unsatisfied with the results. In this article, we will take a look at how leaders can effectively manage marketers and their work, and what’s even more important, how can they assess the impact of marketing on

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Leadership

How to master your time as a marketer?

If you were a client of a bank that each morning gives you 86 400 €, and you could do whatever you wanted with that money, but you couldn’t transfer what’s left of it in the evening, then how would you spend it? Bear in mind that if you fail to use the day’s deposits,

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Leadership

10 Ethical Principles of Powerful Marketers

Your personal success is not a joke, and it is not something that should be taken lightly or be left to chance. Success fills your private and professional life with joy and happiness if you stay motivated and remain accountable for it. As you gain experience in your profession and in your life, over time

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Leadership

The Secret Guideline to Successful Online Meetings

If in the past, holding meetings may have felt like a nuisance, then today’s complicated situation has escalated the situation even further as most meetings have moved online. How to manage communication in-house, organize work with existing customers and even enchant new ones, and all of that from the ‘comfort’ of your own home? Keep

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Leadership

How to Grow Into a Leader From Any Marketing Position?

Leadership skills are universally necessary, and not only reserved for those who have the proper managerial position. Because leadership is nothing else than showing the way towards a certain end or a goal or a desired outcome, and setting an example by putting in some effort to get there. And pretty much every human being

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Leadership, Mindset

How to enhance your success as a marketer?

As a marketer you know the importance of a marketing audit: you need to take an in-depth view to your activities to shape your marketing strategies and tactics. But do you do the same with yourself? Do you focus on commitment? Do you seek knowledge? How do you make the journey fun to yourself? How

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Leadership

The #5 key result area of any successful marketer: BECOME A LEADER

According to the definition from the Harvard Business Review (HBR): management consists of controlling a group or a set of entities to accomplish a goal, and  leadership refers to an individual’s ability to influence, motivate, and enable others to contribute toward organizational success.  This explains quite easily and straightforwardly your position today, and we are

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