How to choose the right website developer?

March 30, 2023
In this episode of the Powerful Marketing Tips podcast, Mari-Liis Vaher and Laura Kukemelk, creators of Powerful Marketers, discuss important considerations when choosing a website developer. They address common issues in working with developers, including unexpected expenses and poor communication, and offer advice on selecting the right partner for a successful collaboration. 

They emphasize the importance of finding a developer who is transparent, responsive, and experienced, and stress the need for clear communication and thorough clarification of expectations before beginning any work. The episode is inspired by the struggles of a client who experienced significant setbacks and losses while working with a website developer, and offers practical steps to avoid similar pitfalls.

Do your homework

When it comes to finding the right website developer for your business, it is important to do your homework. Working with a website developer can be a complicated and time-consuming process, and if you don’t take the time to do your research, you could end up with a website that doesn’t meet your needs and a costly bill.

The first step in doing your homework is to take the time to analyze different service providers and come up with two to three best options. Don’t just look at the price and choose the cheapest option available. You should consider a variety of factors, such as the developer’s portfolio, feedback from previous clients, and communication process. Taking the time to really understand what each developer can offer you will help you to make the best decision for your business.

It is also important to ask for feedback from previous clients. This will help you to get an understanding of the pros and cons of working with each developer. People are often happy to share their experiences, so take the time to talk to two to three people and you will quickly get a good sense of the developer’s capabilities.

Finally, it is important to think about the communication process. Make sure you are clear about how you will communicate with the developer. Will you have meetings via Zoom or talk via emails? Having a clear communication process in place will help you to stay accountable and ensure that the project is completed on time.

In summary, doing your homework when it comes to choosing a website developer is essential. Taking the time to research and understand the different options available to you will help you to make the best decision for your business.


  • "The first and probably the most important thing is to hurry slowly and really do your homework." (02:16)
  • "Make sure to ask about their [developers] recent projects and connect with these clients to ask about their collaboration experience. Take time to talk to about two to three people at least. You will quickly see the pros and cons of working with these providers, and trust me people are happy to share their experiences." (3:05)
  • "You have to give them [developers] proper input, proper data, ideas, insights and so on because they cannot read your mind." (04:30)
  • "Talk about the communication process before signing any contract." (5:20)

Here's the full episode on YouTube:

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