Michelle Griffin: How to build know-like-trust with LinkedIn?

February 16, 2023
Michelle Griffin is an internationally certified brand strategist. She’s an author, speaker, and host of the Personal Brand Impact podcast. She is also a co-host of the LinkedIn Branding Show Podcast, and today, she’s going to teach us how to build a LinkedIn personal profile that sells!

One of the best ways to build trust is through social media platforms. LinkedIn is one of the largest B2B networking platforms and is a great way to connect with your audience. Michelle explains, you need to make sure the audience can relate to you. Make sure your profile is up to date and that you are actively engaging with your existing and potential audience!

Michelle recommends that before you create a strategy for LinkedIn, you should focus on your mindset. Have the confidence to put yourself out there and be able to share your unique voice, value, and vision with your audience. Once you have the right mindset, you can create a strategy to ensure your profile is up to date and that you are communicating in a way the audience will respond.

Building trust with relatability is essential in order to create a successful marketing campaign. It is important to make sure that your audience can connect with you on a personal level. By focusing on your mindset and creating a strategy for your LinkedIn profile, you can make sure your audience can relate to you and trust your brand.

Action tips:

  1. Mindset: You have everything you need inside of you, don't let fear stop you and just start showing up.
  2. Build your foundation: get clear on your goals and then create your strategy and action plan around that.
  3. Fusion: Have your LinkedIn personal profile and company page aligned to double your impact.


  • 05:05 Believe in yourself and trust.
  • 12:44 Take action for success.
  • 16:03 Start with clarity and strategy.
  • 24:41 Build trust through personalization.
  • 25:27 Build relationships on LinkedIn.
  • 34:09 Put yourself out there.


Connect with Michelle Griffin: 

What inspires Michelle into action:

Here's the full episode on YouTube:

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