The 2021 Brand Trust Index revealed data showing a common thread; people are purchasing from brands they recognize. It turns out nostalgia is a thing.
As a business, you need to capture that recognition through marketing by building “know, like, and trust”.
Today, host Mari-Liis Vaher explains how to audit your client portfolio, open communication and start building lifelong relationships with your current and future customers.
Action tips
- Customers are gravitate towards 'familiar' faces and brands as they offer a certain sense of security in today's uncertain world.
- "Know-like-trust" concept is all about building and maintaining relationships.
- Keep people interested: consistent and valuable communication essential.
Timecodes
- 0:16 know, like and trust
- 0:56 2021 Brand Trust Index
- 1:56 How to update your portfolio
- 4:40 What questions are consumers asking?
- 6:05 Build community
Quotes
"The best sales and marketing strategy is being there for them, not for yourself.”
Links
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