What is your elevator pitch? On todayās episode, Mike Verret, Principal at Verret & Associates with over 25 years of marketing experience, explains the importance of how you talk about your business to potential clients. Your elevator pitch is how you describe what your business does in a concise and intriguing way that makes listeners want …
Do you know who is on your support team? According to Mike Pagan, coach and author of Mental Wealth: Unlock Your Potential, Enrich Your Life, the first step to mental wealth is determining who is on your team.Mental wealth is the bank we can draw from when we are facing challenges in our lives. The …
Have you struggled with gaining a potential clientās trust? People have their eyes open to ingenuity and are quick to believe a salesperson is not being honest. According to Ari Galper, CEO and founder of Unlock The Game, building trust is the most important component of sales.Ari tells listeners that trust should be built before …
Are you struggling with running your business in a way that feels authentic? According to Greg Friel, musician and marketer at Freelance Music and Media, one of the most important ways to improve and grow your business is to be true to yourself.Greg began his career as a singer and songwriter, and this creativity flows …
Are you looking to increase your businessā digital potential this year? According to Rob Morley, Director at Fountain Partnership, there are several ways for entrepreneurs to improve their digital marketing strategies, starting with a mindset shift. Rob challenges business owners to think deeper than the basics of wanting a larger social media presence and instead to …
Are you contemplating the best strategy for growing your adolescent business in 2022? According to Nick Cramp, business owner and author of Better Before Bigger, there are six key areas of your business to focus on improving. Nick works with adolescent businesses to help them grow into sustainable, mature companies. In his book, Better Before Bigger, …
Are you wondering what actionable steps you can take to boost your businessās success in 2022? According to Stephen Scoggins, entrepreneur and CEO of The CHE Companies, the most effective thing you can do is to get out of your own way. Stephen explains that the most rigid companies are often the ones that suffer …
Do you struggle to create content that converts web traffic into clients and sales? According to Gregg Havass, copywriting expert and President of WordsPerfect, Inc., the most effective content connects to prospective clients on an emotional level. Gregg explains that all buying decisions are ultimately based on emotion, not logic. People who feel understood, appreciated, and …
Do you want to build a following on LinkedIn to grow your business? According to Michelle J Raymond, Chief LinkedIn Strategist at Good Trading Company, the best way to accomplish this is to get your employees involved in developing a community of people who are interested in what your business has to offer. LinkedIn is an …
Do you want your business to stand out from the competition? According to Scott McKain, best-selling author and keynote speaker, the best way to attract and retain customers is to differentiate yourself from your competitors in a meaningful way. In todayās episode, Scott sits down with host Mari-Liis Vaher to discuss what it means to …
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