Are you looking to increase your businessā digital potential this year? According to Rob Morley, Director at Fountain Partnership, there are several ways for entrepreneurs to improve their digital marketing strategies, starting with a mindset shift.
Rob challenges business owners to think deeper than the basics of wanting a larger social media presence and instead to consider why they need that for their business. He recommends owners change their mindset to focus on and narrow down their goals. Rob divulges important tips for how to choose the best digital marketing specialist or agency to help reach those goals in a cost-effective and efficient way.
Tune into this weekās episode of Powerful Marketing Tips for a conversation about bringing the right people to your website through digital marketing. Learn more about the top things to look for in a digital marketing company, what factors to consider when crafting your marketing goals, and the most common mistakes business owners make that prevent them from reaching their digital potential.
Quotes:
- āThis industry moves so fast and things are always changing. However, I would say the foundation, the core of marketing and especially digital marketing hasnāt really changed. Challenge one is having a basic understanding of digital marketing. Thatās something Iād recommend business owners to do.ā (2:54-3:23)
- āIf youāre not subscribed to goals-based marketing, youāre going to fall into thinking about activity too much⦠Iām always listening when Iām talking to small business owners if theyāre asking my advice. They might say things like āwe need some social mediaā or āwe need to change our website.ā And I will say why? Why do you think you need to do that?ā¦A better conversation, a better mindset to get into is saying things like āwe need 250 leads in 2022, because if we get 250 leads weāll win 30 customers and if we get 30 customers weāll make our 1 million euro.ā So you can see the type of thinking and sort of questions that a small business owner needs to be thinking about. Basically, what Iām driving at is that we need to quantify marketing as much as possible.ā (5:37-6:42)
- āIn my opinion itās better to have two or three specialists that are exceptional at what they do than have one generalist.ā (14:37-14:44)
- āMost great agenciesā¦are recommended. They win their business through recommendations, not through digital marketing. I think this surprises some people, especially business ownersā¦The truth is great digital marketing companies will do some digital marketing but actually the best business they win is because theyāre very very good at what they do and theyāve built trust within a community, within a network and they are verbally recommended.ā (15:20-16:03)
- āWe want to procure or buy the best talent that we can afford. Weāre looking for value. Thatās it.ā (32:46-32:54)
- āConsider the false economy. The cheapest isnāt always best.ā (37:06-37:10)
- āA good question for business owners to remember to ask really of any supplier is āare we on target or are we off target?ā Simple question. Any good professional in the marketing space should be able to answer that question without falling off their chairā¦If weāre off target, where in the funnel, where in the activity that is being done, are we off target? Itās the numbers first. Then context. Then narrative.ā (39:09-39:48)
- āSome entrepreneurs are really busy because they spend too much time focusing on things that donāt matterā¦You donāt need to look at the numbers on a daily basis.ā (44:00-44:17)
Links:
Connect with Rob Morley:
- Website: https://www.fountainpartnership.co.uk/
- LinkedIn: https://www.linkedin.com/in/robmorley2/