What to do if you do nothing in marketing right now? You know that you should deal with it, but you don’t know where or how to get started or even who exactly to call for help? Surprisingly, this struggle is more common than one would imagine. After all, 99% of all the businesses in …
There’s no escaping virtual events. They are here to stay for good. If you’ve been avoiding them due to not feeling comfortable enough with handling all the technical aspects, then this ends now. Ruby Sweeney from The Events Hub has put together an incredible resource for business owners and marketers who are responsible for hosting virtual events.Which …
We are getting ready to launch the Powerful Marketing Tips podcast, created for overwhelmed business owners who want to build, run and organize their marketing for good. That is why for the past week, Mari-Liis Vaher, the founder and CEO of Powerful Marketers, has shared examples of some of the topics that will be covered …
At our latest Powerful Mastermind Club’s virtual event on video marketing, we announced the “100 videos in 100 days” challenge for every business owner who wants to put themselves out there and overcome the fear of being on video. After all, video is the king of content! To help the participants prepare for the challenge, …
As business leaders and busy professionals, there always seems to be a shortage of time. There are many things that we know we should be doing, but for whatever reason they are pushed to the end of the priorities list. So, to help you in your daily decision-making process, we’ve combined a series of quick …
Marketers are often perceived as sneaky or even cunning. General public is afraid of being tricked by “marketing gimmicks” and even CEOs typically don’t trust their marketers. As a marketer, it is up to you whether you enforce this popular image or create a new and more positive one. Being ethical does not merely mean …
People often assume that to do great marketing you have to invest a lot of time and money. And while it is true that big budget and consistent activities will increase your visibility, it is more important to cover your basics first. If you don’t have clarity or systems in place, bigger budgets will simply …
Guest post by: Tanel Rand, Smaily.com. Businesses can use many digital channels for marketing purposes, such as social media, SEO, email marketing, etc. Naturally, small businesses have smaller budgets and/or resources available for marketing. More often than not, a choice has to be made where marketing efforts can go. So today, let’s take a look at email marketing: …
How many companies do you know where sales and marketing are truly aligned? It has been proven time and time again that aligned teams work much more efficiently and perform better in general. Yet, most companies still work in the silo mentality: marketing department deals with marketing stuff and sales department with sales stuff, no …
How to navigate the new landscape of virtual and hybrid events as a marketer? This was the topic of our Powerful Business Talks interview with Ruby Sweeney. Here are the key takeaways from the interview. PS! Find the full recording at the end of the post.Getting started with virtual or hybrid events can feel scary …
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