Global overview of marketing channel statistics

January 12, 2023
Marketing is a science, and turning leads into sales relies on building winning formulas. The best way to plan for the future is to assess the past. How will you know where to take action if you don’t look at the state of marketing and attention.

Laura Kukemelk is a huge fan of numbers and encourages us to make decisions based on facts. Numbers help us to predict where marketing dollars are best spent. There are 8 billion people on earth. If you want to reach the right ones, you need to know where your customers are!

In this episode, Laura breaks down the what digital platforms are most popular and where people are spending the most time. Part of your marketing strategy needs to include where to focus your effort. This data driven approach to running your marketing traffic will help you hit sales goals through 2023.

Action tips 

  1. Marketing has undergone tremendous change over the past few years and decades, and this won't slow down in 2023.
  2. The concept of Know-Like-Trust (KLT) is becoming more critical than ever.
  3. We have to become more responsible, and we must include sustainability in every aspect of marketing. 


  1. “It is a good idea to do some sort of audit at least once a year.. Use different insights and test.” -1:30

  2. “There has been a great increase in people owning smartwatches, smart home devices and virtual reality devices.” 2:26

  3. “Time spent on reading the news increased, and this also includes both physical and digital news, and also time spent on podcasts has gone up.” 3:25

  4. “When we look at the most time spent per visit on YouTube, it is over 34 minutes according to Sam Rush.” 4:38

  5. “Number one, Facebook with 2.9 billion users. Number two, YouTube with 2.5 billion users. Number three, WhatsApp with 2 billion users. Moving on, we have Instagram with 1.3 billion users. Then we have WeChat with 1.3 billion users and number. TikTok with 1 billion users” 6:31


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Here's the full episode on YouTube:

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