How to support your team

September 22, 2022
Growing your business depends on you, but you need a team to resolve and overcome the challenges along the way. That’s why it’s best to come up with an efficient team to help you fulfill your business goals. It’s like playing a game where teamwork is essential to win and you should take the lead.

Supporting your team requires dedication, commitment and compassion. In this episode, Powerful Marketing Tips Podcast co-host Laura Kukemelk shares tips on how you can empower your team so they can acquire the same drive and passion to lift your business to success. 

Laura also recounts her experience working as an assistant and transitioning towards an entrepreneurial career. Although challenges on both positions vary, a positive attitude and a strong mindset are traits that can help anyone prevail in life, whether it’s in their profession, business, or relationships. 

Skills and techniques can be taught, but personality matters most. It’s best to find team members with traits that reflect a good work ethic and an enthusiasm to learn. The key to running a successful business is maintaining effective teamwork by supporting your team.

Action tips

  1. Do not assume. Always ask if your team understands their assignment.
  2. Support their growth. Understand their interests and leverage their skills.
  3. Be accessible. Have clear guidelines and convenient communication channels.
  4. Don’t be afraid to ask. You can learn together.
  5. Plan together.
  6. Give feedback to let them know how valuable they are for your business. 


  • 0:00 Introduction
  • 1:28 What’s a business owner’s life like?
  • 3:35 The pros of finding the right team members
  • 4:48 Tips on effective team management
  • 7:26 As an employer, you are responsible for your team.


“The level of work that they create is a great reflection of your business and your values. And if you have a great team, then nothing beats it.” (03:22 - 03:47)

“You can teach new skills, learn terminology, new techniques, but you can't change someone's personality, their work ethic, their attitude towards life. So make sure you surround yourself with people who have a positive attitude, who are curious about the value that they grade, not just the paycheck that they receive, who come to work with a sparkle in their eyes, as they understand that the work they do is not only a responsibility, but also an opportunity for growth.” (03:47 - 04:16)

“Don't forget that you are responsible for your team and the results that they create. If you are unhappy, then first start by looking at yourself and your leadership style. Is there a way for you to better support and guide your team? Give your team members the tools and guidelines they need to perform at their best.” (07:22 - 07:45)


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