How to Start a Career in Marketing (Without Losing Your Mind)

Let’s be honest. If you’re reading this, you’ve probably already Googled “how to start a career in marketing” at least a dozen times. You’ve seen the generic advice: learn SEO, build your personal brand, get certified in everything. And you’re still not sure where to actually begin. That’s because most ...

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Marketing for Beginners: A Complete Guide

Last Updated: 21.05.2026 Marketing can feel overwhelming when you are just starting. There are many tactics, channels, and new tools, so it is easy to lose focus. This guide covers the marketing basics for beginners. It focuses on the core ideas that have worked for years and still matter today. ...

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Designing for the Nanosecond: Creating Brand Experiences That Win Instantly with JP Lacroix

Shoppers face over 40,000 products in a typical supermarket. Conventional marketing suggests that buyers weigh features, benefits, and prices to reach a logical conclusion. Jean-Pierre (JP) Lacroix, president of Shikatani Lacroix Design (SLD) and author of the ThinkBlink Manifesto, argues that the reality is much faster and far less rational. ...

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The 2026 Marketing To-Do list that actually works: start with a Not-To-Do

Marketers do not struggle because we have too little to do. We struggle because everything asks for attention at once. The cure is not a longer list. It is a clearer filter. Your To-Do becomes powerful only when your Not-To-Do protects it. In our work and in our community, we ...

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Stop the marketing busywork: prepare your mindset for growth

There is a pervasive feeling in the marketing industry that if we do more (send more emails, post more reels, track more metrics), we will eventually win. We treat busyness like a badge of honor. But as discussed in this special episode of the Powerful Marketing Tips podcast, constant activity ...

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Launching Version 4.5: 10 strategic lessons on marketing, resilience, and conquering the impossible

As 2026 begins, I find myself approaching a significant personal milestone. This February, I am officially launching version 4.5 of myself. While the world focuses on software updates and new AI releases, I am looking back at the 45 years of ‘source code’ that built my foundation. This ‘Version 4.5’ ...

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