Designing for the Nanosecond: Creating Brand Experiences That Win Instantly with JP Lacroix

Shoppers face over 40,000 products in a typical supermarket. Conventional marketing suggests that buyers weigh features, benefits, and prices to reach a logical conclusion. Jean-Pierre (JP) Lacroix, president of Shikatani Lacroix Design (SLD) and author of the ThinkBlink Manifesto, argues that the reality is much faster and far less rational. ...

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The 2026 Marketing To-Do list that actually works: start with a Not-To-Do

Marketers do not struggle because we have too little to do. We struggle because everything asks for attention at once. The cure is not a longer list. It is a clearer filter. Your To-Do becomes powerful only when your Not-To-Do protects it. In our work and in our community, we ...

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Stop the marketing busywork: prepare your mindset for growth

There is a pervasive feeling in the marketing industry that if we do more (send more emails, post more reels, track more metrics), we will eventually win. We treat busyness like a badge of honor. But as discussed in this special episode of the Powerful Marketing Tips podcast, constant activity ...

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Launching Version 4.5: 10 strategic lessons on marketing, resilience, and conquering the impossible

As 2026 begins, I find myself approaching a significant personal milestone. This February, I am officially launching version 4.5 of myself. While the world focuses on software updates and new AI releases, I am looking back at the 45 years of ‘source code’ that built my foundation. This ‘Version 4.5’ ...

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How to Learn Digital Marketing Step by Step (2026 Beginner Guide)

Learning digital marketing step by step in 2026 is more accessible than ever, thanks to free tools, AI assistants, and online resources that replace expensive courses. Whether you’re starting from scratch or transitioning careers, this structured guide shows you how to begin learning marketing through proven steps, from fundamentals to ...

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The power of consistency: Why 2026 is the year to stop marketing alone

As we stand at the threshold of 2026, the marketing landscape feels more crowded than ever. We are surrounded by “game-changing” AI tools, shifting social algorithms, and an endless stream of advice on how to “hack” growth. But for many marketers in SMEs and busy business owners, this abundance doesnā€™t ...

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