Strategy

How to live a sustainable life?

How often do you think about your true inner power? You do matter and the things you do have an impact on the people around you, as well as the environment around you. Do the choices you make in life support your long-term vision and beliefs? Because with every purchase and every savings you make

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Strategy

How to Innovate Your Business in 5 Days?

There are not many businesses that have been left untouched by the effects of the pandemic. The new regulations, new patterns in consumer behavior, decrease in revenue and the overall uncertainty about the future are just a few challenges that business owners now face. However, every challenge always provides plenty of opportunities. The principle of

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Marketing, Strategy

3 Emergency Marketing Principles

Whenever a situation is critical, like right now in the world, we rely on pre-learned behaviors and knowledge. It’s our subconscious mind that enables us to make quick decisions, react to the situation and, survive. The last few weeks have brought on a whirlwind of emotions in most of us: fear, unclarity, frustration, acceptance, hope,

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Strategy

Self-perpetual Marketing

You may already be aware of the fact that some managers and colleagues, and the public in general are becoming more and more skeptical towards marketing. Some of them tend to put their confidence in numbers, and more ‘mathematical’ areas of the business that don’t seem to lie. So you need to ask yourself, how

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