How to create a simple content plan?

March 17, 2022
How to create a simple content plan to make planning, organizing and scheduling your content across channels consistent? In this quick tips episode, Laura Kukemelk shares a simple content plan template built in Google Sheets. If possible, we recommend watching this episode on YouTube: https://youtu.be/U7QrhDTgevk.

In the previous quick tips episode, Mari-Liis shared 7 tips that make content creation a lot easier. Today, I want to share with you how you can build a simple content plan that will help you to stay consistent and productive.

The key is to take some time at the end or beginning of each month to plan out your entire content for the month. It can sound like a lot of work but actually it will help you to become more productive as you FOCUS. Also, think about how much time you will save throughout the month by not having to frantically think about content ideas or worry about not having posted anything for a while.

To build your own simple content plan, you need to:

  • Identify the channels you will be active on
  • Categorize your content types
  • Link your monthly content plan to your channels and categories (Data Validation)
  • Prepare your content a month ahead (incl. post visual, text, ad budget etc.)
  • Use Conditional Formatting to differentiate different channels and categories
  • Add checkboxes to keep track of the content that has already been posted or scheduled

There you have it! Hopefully the simple template shown is helpful on your content creation journey. Of course there are many softwares that you could be using from which you can also post directly to the channels, for example Hootsuite or Kontentino or Loomly.

Channels are also improving planning and scheduling possibilities, e.g. Creator Studio for Facebook and Instagram. And also a simple design tool Canva now offers the possibility to map out your content.

So whatever works for you - do that! But this Google Sheet type of plan is a very “foolproof” way to plan your content and ensure that everything will remain intact and you will keep your archive of posts.

Here's the full episode on YouTube:


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