Marketing tips for busy business leaders

September 8, 2021
As business leaders and busy professionals, there always seems to be a shortage of time. There are many things that we know we should be doing, but for whatever reason they are pushed to the end of the priorities list. So, to help you in your daily decision-making process, we've combined a series of quick tips on a variety of topics relevant to your professional life!

This blog post is part of the 100 videos that Mari-Liis Vaher, the founder & CEO of Powerful Marketers, has created on her journey to launching a podcast for marketers and business leaders. On her pre-launch journey she posts a short video every day for 100 days in a row inside the Powerful Marketers Community

Here is the overview of the ninth week:

See the recap of the first week HERE, second week HERE, third week HERE, fourth week HERE, fifth week HERE, sixth week HERE, seventh week HERE and eigth week HERE.

How to stay connected with your children when you're busy?

3 tips that help you stay connected with your children when youโ€™re busy: ๐Ÿ‘‡

1๏ธโƒฃ Turn off all distractions when you are with them.

2๏ธโƒฃ Eat together for at least one meal.

3๏ธโƒฃ Put aside 1:1 quality time for every person in your family.

Where to find relevant statistics to make business decisions?

Make sure that your decisions are based on relevant statistics and data, for example:

โ–ถ๏ธ  statista.com;

โ–ถ๏ธ national business registries;

โ–ถ๏ธ Chamber of Commerce or similar local organizations.

Where to find statistics for online marketing?

If you are unsure about which online channel you should use in your marketing, look at what the data is telling you. Find relevant statistics from sites like:

๐Ÿ’ฅ hubspot.com

๐Ÿ’ฅ sproutsocial.com
๐Ÿ’ฅ marketingschool.io

๐Ÿ’ฅ socialmediaexaminer.com

How to do sustainable marketing?

To do sustainable marketing:

๐Ÿ‘‰ Start with the product or service.

๐Ÿ‘‰ Align sustainability with everything that you do in your business.

๐Ÿ‘‰ Share stories, talk about it.

๐Ÿ‘‰ Build community organically.

๐Ÿ‘‰ Focus on educating your community.

How do we spend our lives?

An average human spends just under 80 years on earth:

๐Ÿ˜ด 26 years will be spent sleeping;

๐Ÿ˜ฑ 13 years will be spent at work with an extra year on top in unpaid overtime; 

๐Ÿ‘จโ€๐Ÿ’ป 11 years spet on looking at screens;

๐Ÿ’› 1 year (ONLY!) spent on romance;

๐Ÿ˜‹ 4,5 years on eating.

What to measure in marketing?

See beyond the vanity metrics and cover your marketing gaps by...

๐Ÿ“ using Google Analytics to compare different traffic sources; 

๐Ÿ“ connecting Facebook Pixel to your website;

๐Ÿ“ analyzing the behavior of your website visitors (Google Analytics, Hotjar etc.)

How to choose the best marketing tools for your business? 

Do some research on different options and bear in mind the following:

โ˜‘๏ธ your goals today vs in 6 months 

โ˜‘๏ธ industry trends

โ˜‘๏ธ benefits included vs what's extra

โ˜‘๏ธ onboarding & support process

โ˜‘๏ธ security & integrations

Make sure to join the Powerful Marketers Community on Facebook to follow Mari-Liis along on her podcast launch journey! She will be posting new videos every day at 3 pm Central European Time and on every Wednesday, she will go LIVE โ€“ feel free to join the discussion!

Please share this blog post with everyone who works as a marketer at any level - it might be someone who just started to learn about it or someone who has worked for decades in marketing. The topics we cover here are timeless and we would really appreciate your help in building this unique podcast for marketers!


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