You may have the best skills for your marketing and sales but communication can break or make your success! If you are not actively working on improving your communication skills, you are missing out on some great opportunities for your life and business. Your daily life as a professional is filled with communication whether you like it or not. By understanding the different types of people and their preferred communication style, you are better positioned to positively influence them (your team, your target audience, your network and basically everyone in your personal and social life).
To help you navigate the complex business landscape, Mari-Liis Vaher, the founder & CEO of Powerful Marketers, is going to launch a podcast that is 100% focused on topics that are relevant for marketers' growth. On her pre-launch journey she posts a short video every day for 100 days in a row inside the Powerful Marketers Community.
Here is the overview of the seventh week:
See the recap of the first week HERE, second week HERE, third week HERE, fourth week HERE, fifth week HERE and sixth week HERE.
What is legal versus ethical marketing?
Consumers increasingly distrust brands and advertising. As a marketer, you need to take on more responsibility here by improving your company’s practices and making sure your organisation is fair and consistent in both regulation and ethics. It's never worth undermining your entire brand’s authority for a quick sales boost.
Why should you improve your communication skills?
To be a confident and respected communicator, you need to understand how the following influence every individual's communication style:
Age and life curve
Generations
Behavioral styles
How to build a networking event structure?
One of the best ways to grow as communicator is to host a networking event!
First 5 minutes for greeting
Polls as an icebreaker
Overview about upcoming activites
Learning together with a guest speaker 
Networking & taking a group photo
How to approach the 'd' from the disc profile?
Dominance or results-oriented people:
They make up about 11% of the population.
They are drawn towards power and control.
They are often driven and motivated by money.
How to approach the 'i' from the Disc profile?
Influence or inspiration-oriented people:
They make up about 17% of the population.
This is the personality of sunny disposition and positivity.
They speak loud and fast and they speak way more than other people.
How to approach the 's' from the disc profile?
People oriented to steadiness or process:
They make up around 37% of the population.
They’re analytical, conservative, reliable, trustworthy and loyal.
They need to know ALL the details before going any further with anything.
How to approach the 'c' from the disc profile?
People oriented to relationships:
They make up around 35% of the population.
They’re usually caring and nurturing to others, generous and compassionate.
They are great during a crisis, because they remain calm and take control of the situation until it is resolved.
Make sure to join the Powerful Marketers Community on Facebook to follow Mari-Liis along on her podcast launch journey! She will be posting new videos every day at 3 pm Central European Time and on every Wednesday, she will go LIVE – feel free to join the discussion!
Please share this blog post with everyone who works as a marketer at any level - it might be someone who just started to learn about it or someone who has worked for decades in marketing. The topics we cover here are timeless and we would really appreciate your help in building this unique podcast for marketers!