Have you been struggling with effectively communicating your story? One way to help convey your business’ messaging and your brand’s story is through a case study. A case study is similar to a testimonial, but is longer and more detailed. It is written in a compelling, conversational style that is more relatable for the reader …
Marketing automation is all about building systems that help you save time in the long run! In today’s quick tips episode, Laura Kukemelk shares some examples of workflows that you could automate, as well as some automation softwares that help you free up time for strategic activities. To manage your leads and customers, you could …
Do you use email marketing for your business? If you are not yet using email marketing, you are missing out on an ideal opportunity to grow your customer base. In today’s episode, Kelsey Johnson, product marketing manager at AWeber with ten years of experience, shares her tips for getting started with email marketing.Email marketing platforms …
How to get along with different types of people? In this quick tips episode, Mari-Liis Vaher shares the 4 main personality types according to DISC that all prefer to communicate in a slightly different way. Tune in to find out about people oriented to dominance, to influence, to processes and to relationships.People oriented to Dominance …
Have you tapped into the power of digital marketing through social media? The business world has changed a lot in the last few years and B2B strategies are no longer enough to ensure success. In today’s episode, Vladimir Botsvadze, marketing consultant at Botsvadze Marketing Solutions and number one global marketing thought leader, shares his tips …
Lead magnet is a free item or service that is given for the purpose of gathering contact details of your leads. Why are they important and what type of lead magnets could you create? In today’s quick tips episode, Laura Kukemelk shares 7 ideas for lead magnets: templates & tools, video courses & webinars, ebooks …
Do you consider yourself a shy person? If you struggle with being bold and portraying yourself and your business confidently to potential clients, you are holding yourself back. Learning how to be more confident and take bold actions can transform your career and your business. In today’s episode, Fred Joyal, President of The Fred Joyal …
It is difficult to be in a situation where you are confronted, accused, blamed or you just have a negative interaction with another person. In this quick tips episode, Mari-Liis Vaher shares the LAST technique that helps you to deal with confrontations effectively.So, to help you face these difficult situations, we share the LAST technique:L …
Do you need help understanding how to use Google ads to grow your business? Paid ads are a great way to quickly drive traffic to your business. In order to effectively use paid ads, you will need to have access to analytics to see if the traffic is converting into business growth. In today’s episode, …
Last Updated: 28 December, 2025 How to use content creation to grow a fanbase? In today’s quick tips episode, Laura Kukemelk shares the 6 steps on the Content Marketing Value Ladder: building awareness, generating interest, providing comparison, helping with evaluation, assisting purchasing, and focusing on retention. Listen to the Podcast. PS! If you’re looking for …
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