Fred Joyal: How to become superbold as a business owner?

May 24, 2022
Do you consider yourself a shy person? If you struggle with being bold and portraying yourself and your business confidently to potential clients, you are holding yourself back. Learning how to be more confident and take bold actions can transform your career and your business. In today’s episode, Fred Joyal, President of The Fred Joyal Company and author of Superbold: From Under-Confident to Charismatic in 90 Days, shares his PRIDE method for training yourself to be bolder. 

According to Fred, the difference between confidence and boldness is action. To be bold, you must expand your comfort zone. His book provides exercises in boldness that gradually expose you to more and more uncomfortable social situations, so that by the end you are no longer uncomfortable. The PRIDE method stands for preparation, relaxing, insight, dosage, and everyday action. When you learn to follow this method, you can take advantage of more opportunities and get out of your own way. 

Tune into this week’s episode of Powerful Marketing Tips for a conversation about how shyness and insecurity is holding you back. Learn each step of the PRIDE method so that you can retrain your brain and be a bolder, more confident person.


  • “It changes everything when you approach stuff with confidence and boldness, especially if you're starting a business.” (3:45-3:52)
  • “What are the dumb things we're telling ourselves that aren't actually true that are stopping us? Bold people never stopped themselves. Never be the one to stop you. Don't let that voice in your head stop you.” (13:08-13:23)
  • “Preparation relaxes you, and then these techniques relax you. And now you have the energy and the creativity to say what you want.” (16:11-16:20)
  • “People are not thinking about you anywhere near as much as you think they are. They're thinking about themselves. So stop worrying about other people's judgment.” (17:15-17:26) 
  • “Bold people have a tiny circle of people whose opinions matter to them, their family, their boss if they have one, their partners, their mentors, that's it. And then everybody else, their opinion doesn't matter. Because that person doesn't really know them. And so they don't let somebody interfere with them.” (17:27-17:51)
  • “You will absolutely make mistakes and you have to interpret those mistakes as learning.” (19:50-19:56)
  • “Do something every day to get better at being bold. Talk to a stranger every day. Do a boldness exercise every day. Smile at everybody you meet every day. This rewires your brain to say ‘I behave in a confident way’.” (24:27-24:47)


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What inspires Fred into action:

Here's the full episode on YouTube:

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