Whether you are an entrepreneur or a freelancer, you need to lead your marketing because it is intertwined with everything in your business. Surely you want your target audience to know you, so that you could grow your business long-term. But do you currently focus solely on sales because marketing is “pointless” and advertising just …
How to get noticed on LinkedIn and consequently get results to grow your business? This is what Michelle Griffin taught in our November 2021 event of the international Powerful Mastermind Club. Michelle is among the top 1% of LinkedIn Content Creators. She is a Certified International Personal Brand Strategist, Credentialed Digital Marketer & Copywriter. She …
In today’s world, full-time employees and independent professionals, service providers and freelancers work together, providing marketing a more flexible and imaginative ground. Due to the situation created by the coronavirus in the world, 62% of managers* think that their workforce will remain virtual. It also strongly involves the work of marketing teams, and in this …
You want to get out to the world to build and to lead your business. But there will be many challenges along the way. There is too much information out there on marketing, some of it is even contradictory. And unfortunately there is also no shortage of other people out there doing something similar to …
Being a business owners is typically a lot less glamorous than people think. You need to be a driver, director, marketer, salesman, assistant, janitor, book-keeper, designer, leader, etc. And it can be very exhausting doing all of those things! To help you better organize your professional life, we’ll take a look at some of the …
How to nurture the human experience through gifts? This was the topic of our Powerful Business Talks interview with Kalonnie Lipford. Here are the key takeaways from the interview. PS! Find the full recording at the end of the post.It is never just about the items. It is about the gesture and the emotion behind …
Often business owners and managers underestimate their role in marketing. They do not want to get involved, yet are unsatisfied with the results. In this article, we will take a look at how leaders can effectively manage marketers and their work, and what’s even more important, how can they assess the impact of marketing on …
If you were a client of a bank that each morning gives you 86 400 €, and you could do whatever you wanted with that money, but you couldn’t transfer what’s left of it in the evening, then how would you spend it? Bear in mind that if you fail to use the day’s deposits, …
Your personal success is not a joke, and it is not something that should be taken lightly or be left to chance. Success fills your private and professional life with joy and happiness if you stay motivated and remain accountable for it. As you gain experience in your profession and in your life, over time …
If in the past, holding meetings may have felt like a nuisance, then today’s complicated situation has escalated the situation even further as most meetings have moved online. How to manage communication in-house, organize work with existing customers and even enchant new ones, and all of that from the ‘comfort’ of your own home? Keep …
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