“Focus on the fundamentals” is a phrase that is often heard in many different contexts, but is especially relevant when it comes to marketing. In today’s world, there is an overwhelming amount of information and marketing channels available to business owners, making it easy to get distracted and focus on the wrong things. However, the key to successful marketing is to identify the basics and remain committed to performing them.
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Collaborating with people who share your values is essential for any successful relationship, both personal and professional. However, as a client you may occasionally come across such poor customer service that you ask yourself ‘How come they don’t fire these people?’ This is precisely what Mari-Liis Vaher and Laura Kukemelk discuss on this episode.
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Building a marketing strategy is often quite overwhelming for a lot of small business owners. Laura Kukemelk is the cofounder of Powerful Marketers, and throughout her career she’s seen several marketing strategies both succeed and fail. In this episode she lays down the 5 principles to remember when building a marketing strategy.
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Gert Mellak is an SEO expert and the founder of SEOLeverage.com, an international agency with over 20 years of SEO experience. They help companies from all over the world to have more leads and sales with their SEO Services. He is also the author of The ERICA Framework: Your Answer to the Toughest SEO Challenges, …
One of the aspects that tends to be overlooked when it comes to marketing is content creation. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen various forms of marketing, however, content marketing amounts to one of the highest in terms of percentage, standing at a staggering 82%.There’s tons of tiny little nuances that play …
Lindsay McMahon is the co-host of the All Ears English podcast, a show with over 200 million downloads. The show focuses on solving a big problem. Understanding and speaking language. Lindsay is an education entrepreneur in the field of ESL (English as a Second Language), and leveraged her experience to provide massive value to listeners.
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The 2021 Brand Trust Index revealed data showing a common thread; people are purchasing from brands they recognize. It turns out nostalgia is a thing.As a business, you need to capture that recognition through marketing by building “know, like, and trust”.
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Michelle J Raymond spent 20+ years in sales-focused roles and discovered social selling on LinkedIn around eight years ago. She founded Good Trading Co to share her experience with business owners that recognize modern B2B sales happen online!
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Podcasting is a powerful marketing tool. It’s a fantastic way of developing know, like, and trust with your ideal customer. Laura Kukemelk is the co-host of Powerful Marketing Tips podcast, and shares what were the most crucial aspects in the process of podcast creation.
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Your sales and marketing strategy should be getting you more clients. In this episode, Mari-Liis covers how to align marketing and sales for conversion. We know that marketing is about getting people to know, like and trust your brand. Sales happen when these 3 boxes are checked.
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