Creating a marketing strategy can feel overwhelming, but it doesn’t have to be. At Powerful Marketers, we believe in taking small, strategic steps to build a comprehensive plan that drives results. Whether you’re just starting or refining your current approach, this guide will help you create a winning marketing strategy that aligns with your goals …
Launching a new product or service is an exciting milestone, but without a clear go-to-market (GTM) strategy, even the best ideas can fall flat. A GTM strategy is your roadmap to delivering value to customers, achieving a competitive edge, and ensuring long-term success. This guide will provide a step-by-step approach to creating an effective GTM …
In today’s fast-paced world, it’s easy to feel overwhelmed by endless to-do lists, constant notifications, and the never-ending demands of our work and personal lives. Many of us find ourselves multitasking, thinking we’re getting more done, but instead, we’re only draining our energy and lowering our productivity. In this Powerful Marketing Tips podcast episode, Mari-Liis …
Company reputation and public image are two aspects that leaders often underestimate. While sales, client acquisition, and advertising are commonly prioritized, a company’s long-term success relies on more than just immediate marketing activities. A strong reputation and positive image build trust, help retain loyal customers, and attract new clients and partners. The line between marketing and sales is tough to see —often, salespeople act as marketers without even realizing it. Sales and marketing are part of the same process, centered around building client trust and awareness.
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Feeling lost at sea with your marketing efforts? You’re not alone. Many businesses jump straight into action without a clear plan, leading to diluted efforts and subpar results. To reduce overwhelm and ineffectiveness in marketing, you must have a solid decision making framework. Don’t know how to get started? No worries, in this podcast episode, Mari-Liis and Laura from Powerful Marketers share the main steps that help you gain clarity and build an effective marketing strategy.
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Sales are a crucial part of every business, but most businesses struggle with finding the right approach. In this episode, Mari-Liis Vaher from Powerful Marketers leads the discussion on the art of selling without the aggressive tactics that often leave a bad taste in both the seller’s and buyer’s mouths. Our special guests, seasoned sales professionals Bob Burg and Jeff C West, authors of “Streetwise to Saleswise,” share their insights on creating positive sales experiences.
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Your online presence can make or break your business, at least when it comes to first impressions. In this episode, Mari-Liis and Laura from Powerful Marketers talk about building a reliable brand and its importance for achieving long-term success. Whether you’re just starting out or looking to strengthen your online presence, this episode will serve as a valuable reminder of the essentials.
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Business owners invest significant time and resources into attracting potential customers to their products or services. However, it can be frustrating when those potential leads fail to convert into paying clients. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore the reasons why potential customers may not convert and provide actionable solutions to improve conversion rates.
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As a business owner, your primary goal should not only be linked to generating profits, but also to provide value to your audience. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore how challenges can be an effective tool for engaging your audience while fostering their growth. By offering structured and purposeful challenges, you can provide quick wins, inspire your audience, and lead them towards achieving their goals.
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As a business owner, navigating the world of online metrics can be overwhelming. With an abundance of data available, it can be challenging to make sense of what truly matters and how it aligns with your business goals. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore the complexities of social media metrics, the importance of focusing on the right ones, and how to measure success in a meaningful way.
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