How many companies do you know where sales and marketing are truly aligned? It has been proven time and time again that aligned teams work much more efficiently and perform better in general. Yet, most companies still work in the silo mentality: marketing department deals with marketing stuff and sales department with sales stuff, no …
How to navigate the new landscape of virtual and hybrid events as a marketer? This was the topic of our Powerful Business Talks interview with Ruby Sweeney. Here are the key takeaways from the interview. PS! Find the full recording at the end of the post.Getting started with virtual or hybrid events can feel scary …
Guest post by: Lee Ali (Director, E5 Interactive)
Over the years in my sales and marketing career, I have come across common problems with the businesses that we work with, such as:
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Guest post by: Michael Stewart,Part Time Marketing Director. That seems like a counter-intuitive thing to say, doesn’t it? Do less marketing and you’ll be a more powerful marketer! I’d also argue that if you did less marketing, you’d also be a more valuable marketer for the business in which you work. It’s certainly my firm belief that …
Measuring success with numbers is relatively easy if you know what metrics are relevant to your business. But not everything can be described in numbers, and to make matters worse, the global pandemic has caused a lot of chaos and invisibility in being able to see immediate results. In this post, we’ll talk about auditing: …
Set aside some time for strategic planning right now! And if your counter-argument is that there is no possible way for you to do it, then ask yourself: are you a strategic marketer or an occasional marketer? If you want to grow the business and achieve your professional goals, then you need to have a …
Analyzing your competitors can seem like a daunting task, especially if you have never done it before. Yet, this powerful activity truly is a necessity unless you want to risk being taken off guard by a huge shift happening in the industry. One way to keep an eye on your competitors is with a simple, …
Creating a 12-month Marketing Plan can seem like a daunting task, especially if you are constantly overwhelmed by a never-ending stream of urgent tasks, emails, phone calls and notifications. Things seem to change so abruptly in the marketing world, and one may even argue that it is nearly impossible to predict what you need to …
You can build the most powerful marketing campaign with the most amazing copy. BUT, if you make the wrong choice and place it at the wrong channel at the wrong time, it’s not going to do much good for anybody. That’s why in marketing you generally have 2 options: “Try to reach everyone” method, which …
Strategies that worked a few months and a few years ago no longer work. The world has changed. People have changed, priorities have changed. What used to be taken for granted, such as going out for a walk or your local gym, is no longer possible. So, there are definitely new problems to take into …
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