In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers delve into the insights and key takeaways from a Mastermind session with Janet Johnson, a digital marketing expert with over 20 years of experience. Janet specializes in creating TikTok ads to boost leads and sales for her clients. We’ll explore the possibilities of TikTok ads, learn about effective strategies, and understand the nuances of targeting and ad optimization. So, let’s dive in and discover the untapped potential of TikTok ads for your business.

In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers dive into a topic that is on every marketer’s mind: saving on advertising and marketing costs. Gaining exposure is important to any brand out there, but the reality is that marketing can be costly. So, how to achieve effective marketing without breaking the bank?

In this episode, Mari-Liis and Laura from Powerful Marketers discuss the common struggle of finding the right marketer for your business needs. They highlight the overwhelming nature of marketing and the need to recognize that one person cannot handle every element.

Many people see marketing as a cost, not an investment. And it is true, marketing can become expensive, especially when you try to be everywhere and target everyone. In this episode, Mari-Liis and Laura from Powerful Marketers discuss common marketing mistakes that businesses tend to make.

Collaborating with people who share your values is essential for any successful relationship, both personal and professional. However, as a client you may occasionally come across such poor customer service that you ask yourself ‘How come they don’t fire these people?’ This is precisely what Mari-Liis Vaher and Laura Kukemelk discuss on this episode.