What Do You Learn in Marketing
Marketing

What Do You Learn in Marketing? Skills, Careers & Community for 2025

Whether you’re a student picking your major, a career switcher, or a seasoned professional looking for inspiration, marketing offers one of the most versatile and future-ready career paths today. In this article, we explore what you learn in marketing, how those skills translate across industries, and why being part of a marketing community can be

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powerful marketers
Marketing, Powerful Marketing Tips podcast

The 5 Pillars of Becoming the Greatest Marketer in the World

In today’s marketing world, where burnout is high and clarity feels rare, many professionals struggle to connect daily effort with long-term impact. So, how do you rise above the noise, align your strategy with your goals, and grow without burning out? In a recent LinkedIn live session and podcast episode, co-founders of Powerful Marketers, Mari-Liis

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digital marketing 101
Marketing

Digital Marketing 101: 50 must-know terms for beginners

Digital marketing is a vast and ever-evolving field, and staying on top of the latest terms and concepts is essential for anyone looking to thrive in this space. Whether you’re a beginner or looking to refine your skills, understanding the core vocabulary can make a huge difference in how you approach your marketing efforts. In

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product marketing 101
Marketing

Product Marketing 101: The Ultimate Beginner’s Guide

Imagine you’ve just built a brilliant product. It solves a real problem, it’s intuitive to use, and your team has poured months of effort into perfecting every detail, from the design to the user experience. You know it has the potential to genuinely help people and even disrupt the market. But there’s a catch: no

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Email Marketing 101
Marketing

Email Marketing 101: A Beginner’s Guide to Building Effective Campaigns

Email marketing is one of the most powerful and cost-effective ways to engage with your audience, nurture relationships, and drive conversions. Whether you’re a small business owner or a marketer looking to improve your strategy, understanding the basics of email marketing is key to success. In this guide, we’ll cover everything you need to know

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what is content marketing
Marketing

Content Marketing 101: Definition, Types, and Implementation

If you’re entering the world of marketing or seeking to enhance your business’s outreach, you’ve likely encountered the term “content marketing.” Understanding its principles has become fundamental in today’s digital landscape. In this article, we will disucss the basics of content marketing, explore its various forms, and provide a structured approach to implementing it effectively

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How Much Should a Small Business Spend on Marketing?
Marketing, Tips & Hacks

How Much Should a Small Business Spend on Marketing? A Practical Guide for Budget Allocation

When starting out, one of the biggest mistakes small businesses make is overcommitting to their marketing budget. It’s easy to get excited about growth and jump into large-scale marketing campaigns. But the truth is, marketing isn’t just about spending money—it’s about creating trust, proving your value, and building a solid foundation first. How Much Should

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influencer marketing 101
Marketing

Influencer Marketing 101: What is it & How to Use it

As a business owner, you’re always on the lookout for smarter ways to attract customers and grow your brand. You’ve likely heard of influencer marketing, but maybe you’re unsure how it works or if it’s worth your investment. In this guide, we’ll break down exactly what influencer marketing is, why it’s so effective, and how

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inbound marketing 101 - what is inbound marketing
Marketing

Inbound Marketing 101: Attract Customers Naturally and Boost Your Brand

Key Takeaways to Implement Inbound Marketing Effectively Ever wonder why some brands effortlessly attract loyal customers while others keep pouring resources into traditional marketing without real success? Traditional marketing methods like cold calling, intrusive ads, or spam emails are no longer effective because today’s consumers have evolved. They’re actively seeking authentic relationships and valuable interactions

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marketing 101
Marketing

Digital Marketing 101:Beginner’s Guide 2025

Marketing is constantly evolving, and if you’re new to it, understanding digital marketing can feel overwhelming. But don’t worry, I’m here to break it down for you. Did you know that over 72% of total marketing budgets are now spent on digital marketing? This shift shows just how crucial digital marketing has become in today’s

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