In this blog, Mari-Liis Vaher has curated a list of the best book recommendations for marketers, leaders, and entrepreneurs in 2025. These transformative books are designed to inspire personal and professional growth, offering valuable insights into mindset, productivity, leadership, and marketing strategies. Whether you’re aiming to boost your confidence, improve your work-life balance, or optimize …
In this article, Mari-Liis Vaher, founder of Powerful Marketers, explores key marketing trends and actionable insights through the lens of the 5-Step Framework. From building trust through personalization and aligning marketing with sales to embracing sustainability, fostering communities, and leveraging smart systems, these strategies provide a clear roadmap for success in the coming year. Stay …
In 2025, digital marketing continues to be one of the most in demand career paths, and it’s not just for marketers anymore. As an entrepreneur or someone eager to build a digital marketing career, the opportunities are endless. Digital marketing includes everything from search engine optimization (SEO) to social media marketing, email campaigns, and content …
In this episode of the Powerful Marketing Tips podcast, we delve into the lesser-known ways of measuring business growth and success with our special guest, Aditya Varanasi. Aditya, who spent 14 years at PepsiCo pioneering digital media strategies for brands like Cheetos and Lay’s Stax, shares his journey from corporate America to founding his own business, Awarity, as well as key learnings that are relevant to all businesses.
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Marketing is essential for both large and small businesses, but it requires clarity, strategy, and collaboration for effective management. One of the biggest challenges today is excessive information overload in marketing, which can lead to confusion and wasted resources. This article shares important steps and principles to avoid marketing information overload and achieve better results in marketing activities.
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In the ever-evolving landscape of marketing, staying ahead of the curve is crucial for businesses looking to leave a lasting impact on their audience. As we step into 2024, the world of marketing is witnessing a transformative shift, with technology, data, and ethics playing pivotal roles. In this blog post, we delve into the top five marketing trends that are shaping the industry, offering insights into how brands can navigate this dynamic landscape successfully.
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As a business owner or marketer, you surely understand the importance of generating leads to grow your business. But how can you attract high-quality leads and stand out from your competitors? The answer lies in offering valuable resources, called lead magnets, that capture the attention and contact details of your target audience. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore seven powerful lead magnet ideas that can help you generate quality leads and nurture them into loyal customers.
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Embracing advertising for business growth is crucial in today’s digital age, however for most business owners the ever changing landscape of digital ads is too overwhelming. In this episode, Mari-Liis Vaher from Powerful Marketers interviews Janet E Johnson to discuss the challenges and frustrations of running digital ads and how to make advertising money count. Together, they explore strategies to avoid common pitfalls and achieve measurable results in marketing efforts. Tune in to learn how to navigate the world of digital ads and maximize your advertising ROI.
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In response to EU regulations, Meta recently introduced an optional ad-free experience for Facebook and Instagram at 9.99€ per month if purchased on the web, or 12.99€ per month on iOS and Adroid. This means that users now face a choice: continue using Facebook and Instagram with ads, and allow the tracking and use of …
In today’s fast-paced digital world, businesses are constantly looking for ways to streamline their marketing processes and maximize their revenue. One powerful tool that can help achieve these goals is email automation flows. By automating certain tasks and following up with contacts, businesses can ensure consistent engagement, personalized communication, and increased conversions. In this podcast episode, Mari-Liis and Laura from Powerful Marketers will dive into the world of email automation flows, exploring their benefits, common use cases, and best practices.
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