Powerful Marketing Tips podcast, Interviews, Marketing

Aditya Varanasi: Beyond Metrics: The Lesser Known Ways Of Measuring Business Growth

In this episode of the Powerful Marketing Tips podcast, we delve into the lesser-known ways of measuring business growth and success with our special guest, Aditya Varanasi. Aditya, who spent 14 years at PepsiCo pioneering digital media strategies for brands like Cheetos and Lay’s Stax, shares his journey from corporate America to founding his own business, Awarity, as well as key learnings that are relevant to all businesses.

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Marketing

How to Avoid the Invisible Costs of Marketing Overwhelm: Essential Steps for Effective Marketing Management in Every Size of Business

Marketing is essential for both large and small businesses, but it requires clarity, strategy, and collaboration for effective management. One of the biggest challenges today is excessive information overload in marketing, which can lead to confusion and wasted resources. This article shares important steps and principles to avoid marketing information overload and achieve better results in marketing activities.

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Marketing, Powerful Marketing Tips podcast, Quick tips

TOP 5 Marketing Trends in 2024

In the ever-evolving landscape of marketing, staying ahead of the curve is crucial for businesses looking to leave a lasting impact on their audience. As we step into 2024, the world of marketing is witnessing a transformative shift, with technology, data, and ethics playing pivotal roles. In this blog post, we delve into the top five marketing trends that are shaping the industry, offering insights into how brands can navigate this dynamic landscape successfully.

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Powerful Marketing Tips podcast, Marketing, Quick tips

The Art of Attraction: 7 Ideas for Effective Lead Generation

As a business owner or marketer, you surely understand the importance of generating leads to grow your business. But how can you attract high-quality leads and stand out from your competitors? The answer lies in offering valuable resources, called lead magnets, that capture the attention and contact details of your target audience. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore seven powerful lead magnet ideas that can help you generate quality leads and nurture them into loyal customers.

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Powerful Marketing Tips podcast, Interviews, Marketing

Janet E Johnson: The Challenges of Running Digital Ads and How to Overcome Them

Embracing advertising for business growth is crucial in today’s digital age, however for most business owners the ever changing landscape of digital ads is too overwhelming. In this episode, Mari-Liis Vaher from Powerful Marketers interviews Janet E Johnson to discuss the challenges and frustrations of running digital ads and how to make advertising money count. Together, they explore strategies to avoid common pitfalls and achieve measurable results in marketing efforts. Tune in to learn how to navigate the world of digital ads and maximize your advertising ROI.

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Marketing

Navigating Meta’s Big Change: Paying for Privacy in EU

In response to EU regulations, Meta recently introduced an optional ad-free experience for Facebook and Instagram at 9.99€ per month if purchased on the web, or 12.99€ per month on iOS and Adroid. This means that users now face a choice: continue using Facebook and Instagram with ads, and allow the tracking and use of

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Powerful Marketing Tips podcast, Marketing, Quick tips

6 Essential Email Automation Flows for Every Business

In today’s fast-paced digital world, businesses are constantly looking for ways to streamline their marketing processes and maximize their revenue. One powerful tool that can help achieve these goals is email automation flows. By automating certain tasks and following up with contacts, businesses can ensure consistent engagement, personalized communication, and increased conversions. In this podcast episode, Mari-Liis and Laura from Powerful Marketers will dive into the world of email automation flows, exploring their benefits, common use cases, and best practices.

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Powerful Marketing Tips podcast, Marketing, Quick tips

AI in Marketing: Embrace the Future of Creativity

Artificial intelligence (AI) is revolutionizing various industries, and marketing is no exception. In a recent podcast episode, Mari-Liis and Laura from Powerful Marketers, discuss the use of AI in marketing in 2023 and explore its impact on the industry. This blog post delves into their insightful conversation, addressing common concerns, and highlighting the potential of AI as a game-changer in marketing.

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Powerful Marketing Tips podcast, Interviews, Marketing

Bob Wheatley: Why Should You Build a Personal Brand?

In this episode, Mari-Liis interviews Bob Wheatley, a personal brand expert from the Brand Builders Group. The discussion revolves around building a credible personal brand and how it correlates with business success. Bob shares his experience of switching from being a professional baseball player to a personal branding expert. The episode shares insights into the

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Powerful Marketing Tips podcast, Marketing, Quick tips

Marketing Multiple Brands: Should You Have Separate Social Media Strategies?

In this episode, Mari-Liis and Laura from Powerful Marketers discuss whether companies with multiple brands should have separate social media accounts or keep everything under one umbrella. The hosts emphasize the importance of considering all aspects of content strategy before making any permanent decision about rebranding. The outcome of creating new channels depends on the target audience and the goals of the brand. The hosts advise listeners to consider several factors before making a decision that has the potential to reduce the current following.

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