SEO (Search Engine Optimization) can feel overwhelming for micro, small, and medium businesses. You know it’s important, but where do you start? If you plan to work with an SEO specialist or want to improve your website’s ranking, this SEO checklist will help you guide the conversation and ensure you focus on the right areas. Use this …
Marketing is not just about creating awareness, it must drive business growth, increase revenue, and improve customer retention. However, many marketing teams struggle to connect their efforts to measurable business outcomes. Without the right tools, proving return on investment (ROI) and demonstrating marketing’s strategic value can be challenging. To ensure that marketing efforts align with …
In this episode of the Powerful Marketing Tips podcast, we delve into the lesser-known ways of measuring business growth and success with our special guest, Aditya Varanasi. Aditya, who spent 14 years at PepsiCo pioneering digital media strategies for brands like Cheetos and Lay’s Stax, shares his journey from corporate America to founding his own business, Awarity, as well as key learnings that are relevant to all businesses.
...
Marketing thrives on diversity. Every successful campaign needs a mix of personalities—each bringing unique strengths to the table. Whether you’re brimming with energy, driven by strategy, passionate about numbers, or dedicated to empowering teams, there’s a place for you in the marketing world. Let’s explore the four marketing personality types and discover where you fit. …
Launching a new product or service is an exciting milestone, but without a clear go-to-market (GTM) strategy, even the best ideas can fall flat. A GTM strategy is your roadmap to delivering value to customers, achieving a competitive edge, and ensuring long-term success. This guide will provide a step-by-step approach to creating an effective GTM …
The marketing world is constantly evolving, and tools like ChatGPT have become game-changers. In the company’s announcement from August 2024, it was revealed that ChatGPT now has 200 million weekly active users globally. But how can marketers harness this AI-powered tool effectively? At Powerful Marketers, we believe in working smarter, not harder (#WSNH), and ChatGPT …
Marketing isn’t just about strategies, analytics, or creativity—it’s about you. Your personality shapes how you approach problems, interact with others, and ultimately excel in your career. Understanding your marketing personality can help you tap into your strengths and find the perfect role where you’ll shine. Let’s explore what marketing personality means, why it’s important, and …
This blog is written by Mari-Liis Vaher, founder of Powerful Marketers. Mari-Liis is passionate about helping aspiring marketers break into the industry, regardless of their background or experience. With years of hands-on experience in marketing and mentoring, she shares practical advice to guide you through the challenges of starting a marketing career. As the driving …
As social media continues to evolve, small businesses, entrepreneurs, and solopreneurs must stay informed to remain competitive. Hence, this article explores social media trends for 2025, highlighting how zero-click content, LinkedIn networking, micro-influencer collaborations, and TikTok’s local reach can drive growth. Actionable strategies are provided to help small businesses, entrepreneurs, and solopreneurs effectively implement these …
In this blog, Mari-Liis Vaher has curated a list of the best book recommendations for marketers, leaders, and entrepreneurs in 2025. These transformative books are designed to inspire personal and professional growth, offering valuable insights into mindset, productivity, leadership, and marketing strategies. Whether you’re aiming to boost your confidence, improve your work-life balance, or optimize …
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]