In 2025, TikTok remains one of the fastest-growing social platforms, with over 1.9 billion monthly active users worldwide and daily usage averaging around 85 minutes per user. With competition fiercer than ever, understanding the optimal posting frequency, “how many TikToks should I post a day,” is crucial for creators and brands aiming to stand out. …
Whether you’re a student picking your major, a career switcher, or a seasoned professional looking for inspiration, marketing offers one of the most versatile and future-ready career paths today. In this article, we explore what you learn in marketing, how those skills translate across industries, and why being part of a marketing community can be …
In todayās marketing world, where burnout is high and clarity feels rare, many professionals struggle to connect daily effort with long-term impact. So, how do you rise above the noise, align your strategy with your goals, and grow without burning out? In a recent LinkedIn live session and podcast episode, co-founders of Powerful Marketers, Mari-Liis …
Digital marketing is a vast and ever-evolving field, and staying on top of the latest terms and concepts is essential for anyone looking to thrive in this space. Whether you’re a beginner or looking to refine your skills, understanding the core vocabulary can make a huge difference in how you approach your marketing efforts. In …
Imagine youāve just built a brilliant product. It solves a real problem, itās intuitive to use, and your team has poured months of effort into perfecting every detail, from the design to the user experience. You know it has the potential to genuinely help people and even disrupt the market. But thereās a catch: no …
Email marketing is one of the most powerful and cost-effective ways to engage with your audience, nurture relationships, and drive conversions. Whether you’re a small business owner or a marketer looking to improve your strategy, understanding the basics of email marketing is key to success. In this guide, weāll cover everything you need to know …
If you’re entering the world of marketing or seeking to enhance your business’s outreach, you’ve likely encountered the term “content marketing.” Understanding its principles has become fundamental in today’s digital landscape. In this article, we will disucss the basics of content marketing, explore its various forms, and provide a structured approach to implementing it effectively …
When starting out, one of the biggest mistakes small businesses make is overcommitting to their marketing budget. Itās easy to get excited about growth and jump into large-scale marketing campaigns. But the truth is, marketing isnāt just about spending moneyāit’s about creating trust, proving your value, and building a solid foundation first. How Much Should …
As a business owner, you’re always on the lookout for smarter ways to attract customers and grow your brand. You’ve likely heard of influencer marketing, but maybe you’re unsure how it works or if itās worth your investment. In this guide, we’ll break down exactly what influencer marketing is, why itās so effective, and how …
Key Takeaways to Implement Inbound Marketing Effectively Ever wonder why some brands effortlessly attract loyal customers while others keep pouring resources into traditional marketing without real success? Traditional marketing methods like cold calling, intrusive ads, or spam emails are no longer effective because today’s consumers have evolved. Theyāre actively seeking authentic relationships and valuable interactions …
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