Marketers do not struggle because we have too little to do. We struggle because everything asks for attention at once. The cure is not a longer list. It is a clearer filter. Your To-Do becomes powerful only when your Not-To-Do protects it. In our work and in our community, we teach two simple tools that …
As we stand at the threshold of 2026, the marketing landscape feels more crowded than ever. We are surrounded by “game-changing” AI tools, shifting social algorithms, and an endless stream of advice on how to “hack” growth. But for many marketers in SMEs and busy business owners, this abundance doesnāt feel like an opportunity; it …
Over the past years inside Powerful Marketers, Iāve heard the same sentence from marketers, founders, and leadership teams more times than I can count: āWeāre doing so muchā¦ but Iām not sure any of it is really moving the business forward.ā It comes from CMOs and marketing managers who are juggling channels and campaigns.It comes …
Marketing can feel chaotic. Campaigns, content, emails, and projects are constantly moving, deadlines slip, and responsibilities overlap. Without a clear system, even small tasks can become overwhelming, and results often suffer. Thatās where a marketing workflow comes in. A marketing workflow is a structured, step-by-step process that defines how tasks, approvals, and campaigns move from …
Are you posting on social media but struggling to see consistent results? Many businesses and marketers create content without a clear plan, which often leads to wasted time, low engagement, and missed opportunities. A social media strategy is more than just posting regularly; itās about understanding your audience, choosing the right platforms, planning engaging content, …
Are you posting on social media but unsure which content is driving real results? Many marketers and business owners spend hours creating posts without understanding which efforts actually move the needle. This often leads to wasted time, effort, and budget. A social media metrics template helps you organize and analyze your social media performance systematically. …
Ever feel like youāre posting on social media without understanding why some posts succeed and others donāt? Youāre not alone. Many businesses and marketers focus on creating content but overlook the importance of evaluating performance. Thatās where a social media audit comes in, a structured review of your social media efforts that reveals whatās working, …
Iāve always believed that marketing is one of the best āreal-lifeā schools a person can attend. You can learn theory from books, but you only really understand marketing once you start doing it ā planning, testing, failing, learning, improving. Thatās where growth happens. At the same time, Iāve seen how many young marketers feel lost …
Whether youāre a budding marketer or a business owner, understanding marketing fundamentals forms the foundation for every successful strategy. From identifying your target audience to communicating your brandās value, these core principles guide decisions that drive growth, engagement, and revenue. But what exactly are these fundamentals, and why do they matter? In this guide, weāll …
This summer brought an unexpected yet valuable reminder ā one of those real-life marketing lessons that doesnāt show up on a task list, but hits you in a quiet moment when you finally step away from the daily rush. Weāve worked with Mai Peksen on many projects over the years. Sheās a true professional who …
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