How Much Should a Small Business Spend on Marketing?
Marketing, Tips & Hacks

How Much Should a Small Business Spend on Marketing? A Practical Guide for Budget Allocation

When starting out, one of the biggest mistakes small businesses make is overcommitting to their marketing budget. Itā€™s easy to get excited about growth and jump into large-scale marketing campaigns. But the truth is, marketing isnā€™t just about spending moneyā€”it’s about creating trust, proving your value, and building a solid foundation first. How Much Should

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influencer marketing 101
Marketing

Influencer Marketing 101: What is it & How to Use it

As a business owner, you’re always on the lookout for smarter ways to attract customers and grow your brand. You’ve likely heard of influencer marketing, but maybe you’re unsure how it works or if itā€™s worth your investment. In this guide, we’ll break down exactly what influencer marketing is, why itā€™s so effective, and how

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inbound marketing 101 - what is inbound marketing
Marketing

Inbound Marketing 101: Attract Customers Naturally and Boost Your Brand

Key Takeaways to Implement Inbound Marketing Effectively Ever wonder why some brands effortlessly attract loyal customers while others keep pouring resources into traditional marketing without real success? Traditional marketing methods like cold calling, intrusive ads, or spam emails are no longer effective because today’s consumers have evolved. Theyā€™re actively seeking authentic relationships and valuable interactions

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marketing 101
Marketing

Digital Marketing 101:Beginner’s Guide 2025

Marketing is constantly evolving, and if you’re new to it, understanding digital marketing can feel overwhelming. But donā€™t worry, I’m here to break it down for you. Did you know that over 72% of total marketing budgets are now spent on digital marketing? This shift shows just how crucial digital marketing has become in todayā€™s

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From Overwhelm to Trust: Building Meaningful Connections in a Distracted World
Marketing

From Overwhelm to Trust: Building Meaningful Connections in a Distracted World

In todayā€™s fast-paced, distraction-heavy world, cutting through the noise to build genuine relationships is both a challenge and a necessity. Attention spans are shrinking, digital interactions dominate, and trust in business relationships is harder to establish than ever. So how do we, as marketers and business leaders, rise above the overwhelm and create meaningful, lasting

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client acquisition cost
Marketing

How to Measure Client Acquisition Cost & Optimize Marketing ROI in 2025

Understanding Client Acquisition Cost is essential for any business looking to scale profitably. If you donā€™t know how much it costs to acquire a customer, you canā€™t determine whether your marketing efforts are generating real business value. However, many businesses either overestimate or underestimate Client Acquisition Cost leading to inefficient spending and misaligned growth strategies.

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marketing tools for small businesses
Marketing, Tips & Hacks

Top 5 Marketing Tools for Small Businesses Need for Growth and ROI

For micro, small, and medium enterprises (MSME), marketing must be simple, cost-effective, and results-driven. Unlike big corporations with large budgets, small businesses need to make every marketing dollar count. But how do you know which marketing efforts are working? How can you reach the right customers without wasting time and money? Top 5 Marketing Tools

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seo checklist
Marketing, Tips & Hacks

Easy to Follow SEO Checklist for MSMEs 2025

SEO (Search Engine Optimization) can feel overwhelming for micro, small, and medium businesses. You know itā€™s important, but where do you start? If you plan to work with an SEO specialist or want to improve your websiteā€™s ranking, this SEO checklist will help you guide the conversation and ensure you focus on the right areas. Use this

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must have marketing tools
Marketing

Must Have Marketing Tools for 5 Key Categories of Success

Marketing is not just about creating awareness, it must drive business growth, increase revenue, and improve customer retention. However, many marketing teams struggle to connect their efforts to measurable business outcomes. Without the right tools, proving return on investment (ROI) and demonstrating marketingā€™s strategic value can be challenging. To ensure that marketing efforts align with

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Powerful Marketing Tips podcast, Interviews, Marketing

How to Expand Internationally: MaiWistik Natural Skin Care Case Study

In this episode of the Powerful Marketing Tips podcast, we delve into the lesser-known ways of measuring business growth and success with our special guest, Aditya Varanasi. Aditya, who spent 14 years at PepsiCo pioneering digital media strategies for brands like Cheetos and Lay’s Stax, shares his journey from corporate America to founding his own business, Awarity, as well as key learnings that are relevant to all businesses.

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