Marketing can feel chaotic. Campaigns, content, emails, and projects are constantly moving, deadlines slip, and responsibilities overlap. Without a clear system, even small tasks can become overwhelming, and results often suffer. Thatās where a marketing workflow comes in. A marketing workflow is a structured, step-by-step process that defines how tasks, approvals, and campaigns move from …
Are you posting on social media but struggling to see consistent results? Many businesses and marketers create content without a clear plan, which often leads to wasted time, low engagement, and missed opportunities. A social media strategy is more than just posting regularly; itās about understanding your audience, choosing the right platforms, planning engaging content, …
Are you posting on social media but unsure which content is driving real results? Many marketers and business owners spend hours creating posts without understanding which efforts actually move the needle. This often leads to wasted time, effort, and budget. A social media metrics template helps you organize and analyze your social media performance systematically. …
Ever feel like youāre posting on social media without understanding why some posts succeed and others donāt? Youāre not alone. Many businesses and marketers focus on creating content but overlook the importance of evaluating performance. Thatās where a social media audit comes in, a structured review of your social media efforts that reveals whatās working, …
Iāve always believed that marketing is one of the best āreal-lifeā schools a person can attend. You can learn theory from books, but you only really understand marketing once you start doing it ā planning, testing, failing, learning, improving. Thatās where growth happens. At the same time, Iāve seen how many young marketers feel lost …
Whether youāre a budding marketer or a business owner, understanding marketing fundamentals forms the foundation for every successful strategy. From identifying your target audience to communicating your brandās value, these core principles guide decisions that drive growth, engagement, and revenue. But what exactly are these fundamentals, and why do they matter? In this guide, weāll …
This summer brought an unexpected yet valuable reminder ā one of those real-life marketing lessons that doesnāt show up on a task list, but hits you in a quiet moment when you finally step away from the daily rush. Weāve worked with Mai Peksen on many projects over the years. Sheās a true professional who …
Feeling overwhelmed by social media? Youāre not alone. Whether you’re a solo entrepreneur, a startup founder, or a busy marketer, managing multiple platforms, staying consistent, and seeing results can feel like a full-time job. Thatās where a solid social media checklist comes in. We created The Ultimate Social Media Strategy Checklist at Powerful Marketers, a …
In a world oversaturated with ads and promotional content, one type of marketing continues to stand out: earned media. Unlike paid ads or branded content, earned media is publicity gained through organic means, such as glowing reviews, viral social media mentions, and news coverage you didnāt pay for. Why does this matter? Because earned media …
In this vibrant LinkedIn Live session-turned-podcast, Mari-Liis Vaher, creator of Powerful Marketers, is joined by two incredible marketing and communication experts from Sweden: Mai PeksĆ©n and Mira Thimmayya. Together, they dive into the human side of personal brandingāhow to build your professional identity on LinkedIn in a way that actually feels like you. This conversation …
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