Leadership skills are universally necessary, and not only reserved for those who have the proper managerial position. Because leadership is nothing else than showing the way towards a certain end or a goal or a desired outcome, and setting an example by putting in some effort to get there. And pretty much every human being …
As a marketer you know the importance of a marketing audit: you need to take an in-depth view to your activities to shape your marketing strategies and tactics. But do you do the same with yourself? Do you focus on commitment? Do you seek knowledge? How do you make the journey fun to yourself? How …
According to the definition from the Harvard Business Review (HBR): management consists of controlling a group or a set of entities to accomplish a goal, and leadership refers to an individual’s ability to influence, motivate, and enable others to contribute toward organizational success. This explains quite easily and straightforwardly your position today, and we are …
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