Are you interested in becoming a recognized authority in your field, but youāre not sure where to start? Everyone starts out as a novice and through experience becomes an expert. However, most do not go on to become recognized authorities. The difference between a general expert and an authority is visibility and specialization. Without choosing …
Do you constantly struggle with trying to get all the items in your to-do list done? In todayās quick tips episode, Laura Kukemelk shares how to use the Eisenhower Matrix in which you evaluate your tasks based on their importance and urgency. As a result, you will end up with four categories of tasks: the …
Has stress been weighing you down and blocking you from reaching your full potential as an entrepreneur? Stress is a natural part of life that occurs when the demands placed on you appear greater than your available resources. The good news is that there are ways to change how things appear to you and reduce …
As a business owner, you must have at least some basic networking skills as people donāt work with companies, but with people. In this quick tips episode, Mari-Liis Vaher shares the GAINSx concept (originally created by Dr. Ivan Misner) which is an acronym for six parts or ideas that you should focus on when meeting …
Have you been struggling with effectively communicating your story? One way to help convey your businessā messaging and your brandās story is through a case study. A case study is similar to a testimonial, but is longer and more detailed. It is written in a compelling, conversational style that is more relatable for the reader …
Marketing automation is all about building systems that help you save time in the long run! In todayās quick tips episode, Laura Kukemelk shares some examples of workflows that you could automate, as well as some automation softwares that help you free up time for strategic activities. To manage your leads and customers, you could …
Do you use email marketing for your business? If you are not yet using email marketing, you are missing out on an ideal opportunity to grow your customer base. In todayās episode, Kelsey Johnson, product marketing manager at AWeber with ten years of experience, shares her tips for getting started with email marketing.Email marketing platforms …
How to get along with different types of people? In this quick tips episode, Mari-Liis Vaher shares the 4 main personality types according to DISC that all prefer to communicate in a slightly different way. Tune in to find out about people oriented to dominance, to influence, to processes and to relationships.People oriented to Dominance …
Have you tapped into the power of digital marketing through social media? The business world has changed a lot in the last few years and B2B strategies are no longer enough to ensure success. In todayās episode, Vladimir Botsvadze, marketing consultant at Botsvadze Marketing Solutions and number one global marketing thought leader, shares his tips …
Lead magnet is a free item or service that is given for the purpose of gathering contact details of your leads. Why are they important and what type of lead magnets could you create? In todayās quick tips episode, Laura Kukemelk shares 7 ideas for lead magnets: templates & tools, video courses & webinars, ebooks …
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