Marketers are often perceived as sneaky or even cunning. General public is afraid of being tricked by “marketing gimmicks” and even CEOs typically don’t trust their marketers. As a marketer, it is up to you whether you enforce this popular image or create a new and more positive one. Being ethical does not merely mean …
Over the recent years, there’s been more and more talk about emotional intelligence in business. What does it really mean and what are the actionable steps to developing your emotional intelligence? This was the topic of our Powerful Business Talks interview with Phil Johnson. Here are the key takeaways from the interview. PS! Find the …
People often assume that to do great marketing you have to invest a lot of time and money. And while it is true that big budget and consistent activities will increase your visibility, it is more important to cover your basics first. If you don’t have clarity or systems in place, bigger budgets will simply …
Guest post by: Tanel Rand, Smaily.com. Businesses can use many digital channels for marketing purposes, such as social media, SEO, email marketing, etc. Naturally, small businesses have smaller budgets and/or resources available for marketing. More often than not, a choice has to be made where marketing efforts can go. So today, let’s take a look at email marketing: …
How to get from stuck and unsatisfied to energized and fulfilled in all aspects of your life? This was the topic of our Powerful Business Talks interview with Susan Salter. Here are the key takeaways from the interview. PS! Find the full recording at the end of the post.Why is it that especially women tend …
How many companies do you know where sales and marketing are truly aligned? It has been proven time and time again that aligned teams work much more efficiently and perform better in general. Yet, most companies still work in the silo mentality: marketing department deals with marketing stuff and sales department with sales stuff, no …
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