Blog - Powerful Marketers

Geoff Strauss: How to Use Case Studies in Your Marketing?

Have you been struggling with effectively communicating your story? One way to help convey your business’ messaging and your brand’s story is through a case study. A case study is similar to a testimonial, but is longer and more detailed. It is written in a compelling, conversational style that is ...

How to automate your marketing activities?

Marketing automation is all about building systems that help you save time in the long run! In today’s quick tips episode, Laura Kukemelk shares some examples of workflows that you could automate, as well as some automation softwares that help you free up time for strategic activities. To manage your ...

Kelsey Johnson: How to Set Up Email Automations?

Do you use email marketing for your business? If you are not yet using email marketing, you are missing out on an ideal opportunity to grow your customer base. In today’s episode, Kelsey Johnson, product marketing manager at AWeber with ten years of experience, shares her tips for getting started ...

4 most common personality types according to DISC

How to get along with different types of people? In this quick tips episode, Mari-Liis Vaher shares the 4 main personality types according to DISC that all prefer to communicate in a slightly different way. Tune in to find out about people oriented to dominance, to influence, to processes and ...

Vladimer Botsvadze: The Importance of Digital Transformation and Social Media For Business Growth

Have you tapped into the power of digital marketing through social media? The business world has changed a lot in the last few years and B2B strategies are no longer enough to ensure success. In today’s episode, Vladimir Botsvadze, marketing consultant at Botsvadze Marketing Solutions and number one global marketing ...

7 ideas for lead magnets

Lead magnet is a free item or service that is given for the purpose of gathering contact details of your leads. Why are they important and what type of lead magnets could you create? In today’s quick tips episode, Laura Kukemelk shares 7 ideas for lead magnets: templates & tools, ...