In this podcast episode, Mari-Liis Vaher from Powerful Marketers speaks with voiceover expert Julie Williams about the benefits of using voice-overs in marketing. They discuss the various ways voice-overs can enhance message delivery and engage audiences, including the use of professional voiceover talent.
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In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers dive into a topic that is on every marketer’s mind: saving on advertising and marketing costs. Gaining exposure is important to any brand out there, but the reality is that marketing can be costly. So, how to achieve effective marketing without breaking the bank?
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In this episode Mari-Liis and Laura from Powerful Marketers emphasize the importance of having a marketing plan for achieving business goals. They discuss the process of building a marketing plan, including identifying activities, allocating budget, and tracking performance through KPIs. The hosts emphasize that consistency, learning from mistakes, and understanding the foundation of marketing are essential for long-term success. Make sure to tune in and learn how to create a marketing plan that helps you grow your business.
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On this episode of the Powerful Marketing Tips Podcast, Ruby Sweeney from The Events Hub joins host Mari-Liis to discuss the significance of events in marketing. Ruby emphasizes the importance of being proactive in event planning and strategy and highlights that events as essential for building trust and relationships with customers.
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Join Mari-Liis and Laura from Powerful Marketers as they dive into the fundamentals of content strategy. In this podcast episode, they discuss targeting the right audience, delivering value, and making smart decisions about platforms and media. Utilize the Content Diamond Strategy (created by the Brand Builders Group), where one monthly piece of long-form content is repurposed into bite-sized posts across different platforms. Gain visibility, engagement, and qualified leads with their essential tips and strategies. Tune in and take your content strategy to the next level!
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In this episode, Mari-Liis and Laura from Powerful Marketers discuss the common struggle of finding the right marketer for your business needs. They highlight the overwhelming nature of marketing and the need to recognize that one person cannot handle every element.
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Many people see marketing as a cost, not an investment. And it is true, marketing can become expensive, especially when you try to be everywhere and target everyone. In this episode, Mari-Liis and Laura from Powerful Marketers discuss common marketing mistakes that businesses tend to make.
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“Focus on the fundamentals” is a phrase that is often heard in many different contexts, but is especially relevant when it comes to marketing. In today’s world, there is an overwhelming amount of information and marketing channels available to business owners, making it easy to get distracted and focus on the wrong things. However, the key to successful marketing is to identify the basics and remain committed to performing them.
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Collaborating with people who share your values is essential for any successful relationship, both personal and professional. However, as a client you may occasionally come across such poor customer service that you ask yourself ‘How come they don’t fire these people?’ This is precisely what Mari-Liis Vaher and Laura Kukemelk discuss on this episode.
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Building a marketing strategy is often quite overwhelming for a lot of small business owners. Laura Kukemelk is the cofounder of Powerful Marketers, and throughout her career she’s seen several marketing strategies both succeed and fail. In this episode she lays down the 5 principles to remember when building a marketing strategy.
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