A wise entrepreneur knows that marketing is like the roots of a tree. They are not seen, and yet, there are many. They reach far and wide. They are ‘secretly’ intertwined with many other elements everywhere. And in marketing, there’s an abundance of related activities. But why do you need strategy and tactics? What to …

How quickly have our lives been changed due to the rapid spread of the coronavirus (COVID-19). People are affected by it all over the world. It is too early to speculate over the extent to which the global economy will collapse. However, the fact is that it will collapse. This new period of life is …

The world as we know it today is bigger than ever. Not only is the number of people at record levels (over 7.7 billion people!), the amount of information has also increased exponentially. Researchers at the University of San Diego have calculated that on average, every person receives 34 GB of information in a day! …