Guest post by: Lee Ali (Director, E5 Interactive)
Over the years in my sales and marketing career, I have come across common problems with the businesses that we work with, such as:
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Marketing, Guest expert post
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Be a powerful marketer: do less marketing
Guest post by: Michael Stewart,Part Time Marketing Director. That seems like a counter-intuitive thing to say, doesn’t it? Do less marketing and you’ll be a more powerful marketer! I’d also argue that if you did less marketing, you’d also be a more valuable marketer for the business in which you work. It’s certainly my firm belief that …
Marketing, Strategy
Marketing audit – for whom and why?
Measuring success with numbers is relatively easy if you know what metrics are relevant to your business. But not everything can be described in numbers, and to make matters worse, the global pandemic has caused a lot of chaos and invisibility in being able to see immediate results. In this post, we’ll talk about auditing: …
Marketing
How to plan your marketing?
Set aside some time for strategic planning right now! And if your counter-argument is that there is no possible way for you to do it, then ask yourself: are you a strategic marketer or an occasional marketer? If you want to grow the business and achieve your professional goals, then you need to have a …
Marketing
How to do competitor analysis in marketing?
Analyzing your competitors can seem like a daunting task, especially if you have never done it before. Yet, this powerful activity truly is a necessity unless you want to risk being taken off guard by a huge shift happening in the industry. One way to keep an eye on your competitors is with a simple, …
Marketing
How to create a marketing plan?
Creating a 12-month Marketing Plan can seem like a daunting task, especially if you are constantly overwhelmed by a never-ending stream of urgent tasks, emails, phone calls and notifications. Things seem to change so abruptly in the marketing world, and one may even argue that it is nearly impossible to predict what you need to …
Marketing
How to choose marketing channels?
You can build the most powerful marketing campaign with the most amazing copy. BUT, if you make the wrong choice and place it at the wrong channel at the wrong time, it’s not going to do much good for anybody. That’s why in marketing you generally have 2 options: “Try to reach everyone” method, which …
Marketing
How to Overcome Your Marketing Challenges in 2020?
Strategies that worked a few months and a few years ago no longer work. The world has changed. People have changed, priorities have changed. What used to be taken for granted, such as going out for a walk or your local gym, is no longer possible. So, there are definitely new problems to take into …
Marketing, Strategy
3 Emergency Marketing Principles
Whenever a situation is critical, like right now in the world, we rely on pre-learned behaviors and knowledge. It’s our subconscious mind that enables us to make quick decisions, react to the situation and, survive. The last few weeks have brought on a whirlwind of emotions in most of us: fear, unclarity, frustration, acceptance, hope, …
Marketing
The Power of Content Creation in Difficult Times
If we think about content marketing, we usually think about gathering leads, nurturing them with information, promoting something, and eventually selling it. But in hard and challenging times, like 2020 has proven to be for most businesses in the world, we must remember that constant content creation can also be a great way to deal …
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