How to build and maintain trust in marketing

The 2021 Brand Trust Index revealed data showing a common thread; people are purchasing from brands they recognize. It turns out nostalgia is a thing.As a business, you need to capture that recognition through marketing by building ā€œknow, like, and trustā€.Today, host Mari-Liis Vaher explains how to audit your client ...

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Build Community with LinkedIn Company Pages

Michelle J Raymond spent 20+ years in sales-focused roles and discovered social selling on LinkedIn around eight years ago. She founded Good Trading Co to share her experience with business owners that recognize modern B2B sales happen online!Michelle believes that building a successful company page requires setting clear business goals, ...

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What do you need to start creating podcasts?

Podcasting is a powerful marketing tool. Itā€™s a fantastic way of developing know, like, and trust with your ideal customer. Laura Kukemelk is the co-host of Powerful Marketing Tips podcast, and shares what were the most crucial aspects in the process of podcast creation.Itā€™s very easy to get lost with ...

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Terry Bean: Raising your AQ (awareness quotient)

Terry Bean is a TedX speaker, and the founder of Trybean, a coaching, consulting, and speaking agency designed to maximize human potential that focuses on maximizing human potential, not just sales.This episode is about Awareness Quotient (AQ), and how Terry Bean learned about it. Terry emphasizes the importance of being ...

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What is the best sales strategy?

Your social media outreach depends on the content that you share. Social media content is an effective tool to grow your business online as it helps elevate your activity and gives you more potential to popularize your brand. But constantly producing content can be draining for many marketers. Like many ...

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Kathryn Read: How to start building an international brand?

Men and women communicate differently. Most women have negative thought patterns that affect the way they communicate, using 'women speak' e.g. being afraid of being assertive, not taking credit as much, staying away from saying "I" and instead use "we", posing the statement as a question, using words that make ...

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