One of the aspects that tends to be overlooked when it comes to marketing is content creation. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen various forms of marketing, however, content marketing amounts to one of the highest in terms of percentage, standing at a staggering 82%.
There's tons of tiny little nuances that play an important role when it comes to the success of content marketing today, however Laura explains 4 of the most important yet overlooked aspects of content marketing.
When planning content, it is important to think of the visual language and the meaning of color. Also use powerful words to enhance the message and always see the world through the eyes of the customer, always focus on the benefits that the person will get from a product or service because they really do not want to consume or buy the thing that you're selling, but rather the feeling it'll create in them or the solution it provides.
Action tips
- Visuals can either strengthen or mislead your communication.
- Be aware of the meaning of colors and the psychology behind them.
- Use powerful words to enhance the message and always see the world through the eyes of your customer.
Quotes
- “According to HubSpot, 82% of marketers are actively investing in content marketing.” (:24)
- “Visual language can be more compelling than the written word, especially in today's information overload.” (1:13)
- “Certain words subconsciously affect people more than others, such as a person's name, but also words such as you, free. Instantly now and many more, use these words wisely in your copy.” (3:01)
- “Always remember to focus on the benefits that the person will get from a product or service because they really do not want to consume or buy the thing that you're selling, but rather the feeling it'll create in them or the solution it provides.” (3:27)
- “Remember people buy with emotions but justify their purchase decision with facts” (4:11)
PS! If you're looking for a framework to build your content strategy and a simple template for your content plan, then check out our Content Strategy & Content Plan Template.