In this vibrant LinkedIn Live session-turned-podcast, Mari-Liis Vaher, creator of Powerful Marketers, is joined by two incredible marketing and communication experts from Sweden: Mai PeksĆ©n and Mira Thimmayya. Together, they dive into the human side of personal brandingāhow to build your professional identity on LinkedIn in a way that actually feels like you. This conversation is packed with real-world insights, memorable stories, and plenty of laughs!
Overcoming the Fear of Visibility
Building a personal brand often starts with fearāfear of not being good enough, fear of being judged, or fear of showing up as your true self. Mira and Mai openly share their mindset shifts:
- Mira: āIt doesnāt feel good in your body to be fake. You have to redefine personal branding so it aligns with your values.ā
- Mai: āIn the past, I used someone elseās voice to fit into the serious world of consulting. But when I finally gave myself permission to be playful and real, everything changed.ā
Key takeaway: Your personal brand becomes magnetic when itās authentic. The shift from āWhat should I post?ā to āHow can I be more me?ā is where the magic happens.
One Word Branding & Professional Nicknames
Everyoneās encouraged to find their unique niche and identity, even if it’s as simple as one word. This fun exercise helps crystallize your value in any setting.
- Mai: LinkedIn Mai
- Mira: Big Sister
- Mari-Liis: Powerful Mari-Liis
Quote to remember: āItās fun to be yourself!ā ā Mai PeksĆ©n
The STICKY Method for Memorable Content
Mira introduces her signature STICKY method:
- S ā Story
- T ā Truth
- I ā Impact
- C ā Consistency
- K ā Kindness
- Y ā You
Personal brand content that sticks is built on stories, truth, and purposeāshared consistently and authentically.
Practical Tips for LinkedIn Personal Branding
- Start small: One post per week is still consistent.
- Engage: Comments are mini-posts and powerful conversation starters.
- Focus: Stay within your niche to establish credibility.
- Use video: Build trust faster by letting people see and hear you.
- Social proof matters: Ask for and give recommendations on LinkedIn.
Quote: āYouāre never ready. Ready is a decision.ā ā Mai PeksĆ©n
Timestamps
08:00 ā Be yourself (even in serious industries)
16:10 ā Thought leadership tips
28:20 ā Avoiding overwhelm and finding your consistency
37:40 ā The STICKY Method explained
45:20 ā Songs, quotes, and final takeaways
Favorite Songs & Quotes
- Mira’s Song: Roar by Katy Perry
- Maiās Song: Iām Ready by Bryan Adams
- Miraās Quote: āEveryone puts their pants on one leg at a time.ā ā Miraās Dad
- Maiās Quote: āIf you talk to people, good things will happen.ā
Click here to discover the full Spotify list with the favorite songs of all Powerful Marketing Tips podcast guests.
Links:
- Connect with Mai PeksƩn: https://www.linkedin.com/in/maipeksen/
- Connect with Mira Thimmayya: https://www.linkedin.com/in/mirathimmayya/
Watch the episode on YouTube:
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