Marketing, Strategy

3 Emergency Marketing Principles

Whenever a situation is critical, like right now in the world, we rely on pre-learned behaviors and knowledge. It’s our subconscious mind that enables us to make quick decisions, react to the situation and, survive. The last few weeks have brought on a whirlwind of emotions in most of us: fear, unclarity, frustration, acceptance, hope,

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Strategy

Self-perpetual Marketing

You may already be aware of the fact that some managers and colleagues, and the public in general are becoming more and more skeptical towards marketing. Some of them tend to put their confidence in numbers, and more ā€˜mathematical’ areas of the business that don’t seem to lie. So you need to ask yourself, how

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