You may already be aware of the fact that some managers and colleagues, and the public in general are becoming more and more skeptical towards marketing. Some of them tend to put their confidence in numbers, and more ‘mathematical’ areas of the business that don’t seem to lie. So you need to ask yourself, how …

The world is changing rapidly, but the methods for understanding people have not. Yes, technology can shape our thoughts, feelings and actions but the core of business and relationships remains the same. Strong foundation will help you carry on working even in the midst of a crisis or when managing an innovation or a big …