Email stands the test of time, and continues to be one of the most powerful forms of communication between you and your customer. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen trends come and go. Email however, has not faltered.

Mari-Liis Vaher is a marketing professional and the host of the Powerful Marketing Tips Podcast. She specializes in helping businesses overcome marketing challenges and achieve success.Today, Mari-Liis is explaining the 5 challenges marketers face in 2023.

Marketing is a science, and turning leads into sales relies on building winning formulas. The best way to plan for the future is to assess the past. How will you know where to take action if you don’t look at the state of marketing and attention.

Your social media outreach depends on the content that you share. Social media content is an effective tool to grow your business online as it helps elevate your activity and gives you more potential to popularize your brand.But constantly producing content can be draining for many marketers.

No one succeeds in the business world alone. Connections work wonders for your business. The more people you reach out to, the more opportunities you have. In the digital age, you can easily connect with people on social media platforms. LinkedIn provides a space where you can connect, interact, and learn from experts.