Learning together, not using each other: how to work with the next generation of marketers

I’ve always believed that marketing is one of the best “real-life” schools a person can attend. You can learn theory from books, but you only really understand marketing once you start doing it — planning, testing, failing, learning, improving. That’s where growth happens. At the same time, I’ve seen how ...

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Podcast Guesting: The Smarter Way to Build Visibility and Trust

When it comes to marketing, visibility is often measured by likes, clicks, and followers. But Carrolee Moore, award-winning speaker, strategist, and CEO of The Podcast Pitching Society, sees it differently. In her words, “The true currency of visibility is trust.” Carrolee joined host Mari-Liis Vaher on the Powerful Marketing Tips ...

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Marketing Plan for a New Business: A Step-by-Step Guide for Your Friend

Starting a new business can be exciting, but also overwhelming. If your friend is developing a marketing plan for her new business, she might be wondering what exactly to include to make it effective. A well-structured marketing plan acts as a roadmap, helping a business define goals, reach the right ...

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Why No One Wins Alone: Inside the Powerful Marketers Hub

Marketing can often feel overwhelming. You’re managing strategy, campaigns, content, events, and reporting while also trying to stay creative and consistent. In this casual, non-scripted conversation, Mari-Liis Vaher and Laura Martšenkov openly share their strengths and weaknesses, the story behind the Powerful Marketers Hub, and why building a supportive community ...

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Community Member Spotlight: Kirke Joost’s Creative Spark in Social Media

We’re excited to introduce Kirke Joost, founder of The Shift Lab Studio and a dedicated host inside the Powerful Marketers Hub. Kirke leads conversations in the NextGen space as well as the Instagram & TikTok space, where she inspires others to experiment, stay consistent, and grow with confidence. Your passion ...

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Marketing Fundamentals: Essential Principles Every Marketer Should Know

Whether you’re a budding marketer or a business owner, understanding marketing fundamentals forms the foundation for every successful strategy. From identifying your target audience to communicating your brand’s value, these core principles guide decisions that drive growth, engagement, and revenue. But what exactly are these fundamentals, and why do they ...

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