Blog - Powerful Marketers

The Importance of a Marketing Plan and How to Build One

In this episode Mari-Liis and Laura from Powerful Marketers emphasize the importance of having a marketing plan for achieving business goals. They discuss the process of building a marketing plan, including identifying activities, allocating budget, and tracking performance through KPIs. The hosts emphasize that consistency, learning from mistakes, and understanding ...

Ruby Sweeney: How to Leverage Events in Marketing?

In this episode, Mari-Liis interviews Bob Wheatley, a personal brand expert from the Brand Builders Group. The discussion revolves around building a credible personal brand and how it correlates with business success. Bob shares his experience of switching from being a professional baseball player to a personal branding expert. The ...

The Secret to Battling Content Creation Overwhelm

Join Mari-Liis and Laura from Powerful Marketers as they dive into the fundamentals of content strategy. In this podcast episode, they discuss targeting the right audience, delivering value, and making smart decisions about platforms and media. Utilize the Content Diamond Strategy (created by the Brand Builders Group), where one monthly ...

Bob Wheatley: Why Should You Build a Personal Brand?

Marketing Multiple Brands: Should You Have Separate Social Media Strategies?

Quotes: "By asking for feedback on Google and on social media, you will be more visible, you will build trust on public channels and you can also improve your existing products or services." - 00:01:45 "And overall, [showcasing the feedback] helps you to get your brand and business out there ...