We are happy to introduce Marina Gutel-Reile, our valued Powerful Marketers Community Member! Marina is the CEO of Stillabunt.
Passion for Promotional Marketing
Marina's mission is clear: "My biggest goal is to bring happiness to people by providing our clients with professionally crafted, high-quality promotional gifts and merchandise." Her dedication to creating meaningful connections through thoughtful promotional items is truly inspiring.
Marketing Challenges in the Promotional Products Industry
With over 20 years of experience in the industry, Marina highlights several key challenges and offers valuable insights on how to navigate them effectively:
- Target Audience
Be as specific as possible when identifying your target audience. Segment your audience and tailor your approach to each group specifically to ensure that your promotional items resonate with them.
- Promotional Marketing Budget
Your budget doesn’t need to be large. Focus on thoughtful, high-quality items rather than large quantities or expensive products. The value lies in the thoughtfulness and quality of the gift.
- Beyond Item+Logo
Simply placing a logo on an item is no longer effective. People pay much more attention to details now. Ensure your promotional gifts are well-designed and thoughtfully branded to make a lasting impression.
- Value and Message
Consider the value and message you want to convey through your gift. Aim to create a personal connection with your recipients, making them feel appreciated and valued, even from a distance.
- Impact and Sustainability
Think about the environmental impact of your gifts. Sustainability should be a high priority. Many promotional gift suppliers now offer a range of eco-friendly options that are both attractive and responsible.
The world of promotional items has changed significantly over the past 10-15 years, with even the last 5 years marking substantial milestones. Today, we must pay attention to many specific details to ensure that our promotional gifts are not only appreciated but also effective in building stronger connections with our audience.
The Power of Community
"Community energy has a significant impact by enabling connections among individuals who share common interests and goals. When people in the same area and with similar mindsets come together, they can address shared challenges in marketing more effectively. This collective approach fosters the creation of innovative solutions and provides access to professional advice, creating a supportive environment," says Marina.
Benefits of the Powerful Marketers Community:
"Participating in the Powerful Marketers Community creates a platform where you can share ideas, experiences, and learn from others. A strong network of contacts helps in finding business opportunities, collaboration projects, and recommendations, which are essential for any business growth," Marina explains.
💡 We are here to support entrepreneurs with their marketing-related challenges in a versatile way. If you want to be the next member featured in our Spotlight, every active member has this opportunity.
📅 Join our upcoming Mastermind and Marketing Live meetings.
☑️ Connect with Marina Gutel-Reile on LinkedIn and explore more about her work at Stillabunt.