Many marketers are eager to use AI to work smarter, not harder, but often feel overwhelmed and unsure where to begin. In this episode, co-founders of Powerful Marketers, Mari-Liis Vaher and Laura Kukemelk, cut through the noise around AI in marketing.
They reveal how to start small, stay strategic, and enjoy experimenting with AI tools. Plus, they walk you through the Powerful Marketers Hub’s 4-Week AI Marketing Challenge, designed to guide you step-by-step without needing a technical background.
Learning how to use AI effectively requires time and patience
AI is evolving rapidly with new updates and tools launching every week, and whether you like it or not, AI is here to stay. Learning now will set you up for success as roles shift toward managing AI-powered tasks. As Laura notes, “AI alone won’t replace your job, but the person using AI better than you can.”
Start small. Pick one task and experiment. AI tools need context, just like a new employee. If you give vague instructions, don’t expect great results. This is where trial and error becomes powerful. AI can be a great brainstorming partner, offering fresh ideas you might not have considered, but it’s just as important to challenge its outputs. Learn what works, refine your prompts, and build your confidence step by step.
The C.R.A.F.T. method for better prompts
Most people get frustrated with AI because their prompts are too vague. With the C.R.A.F.T. method, you eliminate confusion, so the AI can deliver content that helps you move forward. Here’s what it stands for:
- Context – Who is it for and why?
- Role – Who should the AI act as?
- Action – What do you want it to do?
- Format – What should the output look like?
- Target details – Any specific tone, length, or structure?
How the 4-Week AI Challenge Simplifies Everything:
Mari-Liis and Laura share their structured, easy-to-follow challenge inside the Powerful Marketers Hub. No tech skills needed, just one small step each week and full community support.
- Week 1: Build your custom GPT, your personal AI marketing assistant
- Week 2: Design social media carousels using Gamma (no design skills needed)
- Week 3: Repurpose blog posts into videos using Pictory
- Week 4: Automate repetitive tasks using Zapier and ChatGPT
Watch the full episode on YouTube here.
Quotes:
“You have to approach AI as if you approach a new employee or a new assistant.” – Laura Kukemelk
“I love brainstorming with it because sometimes it has great ideas, but oftentimes I’m challenging AI as well. I’m telling it, why do you think like that?” – Mari-Liis Vaher
“Right now, we are in the AI bubble, so-called. So if you don’t start and you think that it’s going to go away, then I don’t think it’s going to go away.” – Laura Kukemelk
“We really want to make this as simple as possible for everybody because we know we need AI, but oftentimes we are too afraid of starting using it.” – Mari-Liis Vaher
Timestamps:
00:00:18 Overcoming fears of using AI in marketing
00:04:00 AI brainstorming techniques and use cases
00:08:50 Using C.R.A.F.T. for effective AI prompts
00:12:06 Custom GPTs for specific tasks
Join the challenge inside the Powerful Marketers Hub
Create a premium account in the Hub and use the code PODCAST for your first month free. Get full access to action-oriented spaces like “AI for marketers”, “Website and SEO”, “LinkedIn for Growth”, “Systems & Productivity”, and many other resources, events, peer support, and most importantly, a network of marketers who get what you’re building.
