Frank Agin: How Social Sciences Play Into Professional Relationships?

May 10, 2022
Have you ever been curious about the science behind networking and building professional relationships? The truth is that people are hardwired to help each other. In today’s episode Frank Agin, President of AmSpirit Business Connections and host of Networking RX Podcast, explains how social sciences play into the development of professional relationships.

Networking is vital to a successful business. When people trust and like us, they will want not only to do business with us, but also to refer others our way. Even though people have always been wired to be wary of strangers, if you go into a networking opportunity with the mindset that you are there to help others, you can connect with people and break through that initial wariness. Frank explains that our brains use heuristic processing to create shortcuts for how we interact with the world around us. By initiating small talk with strangers, we signal to their brains that we are safe and can be trusted. When you understand the science behind how our brains view interpersonal relationships, you can make those processes work in your favor. 

Tune into this week’s episode of Powerful Marketing Tips for a conversation about the social sciences behind professional relationships. Learn how to navigate networking through initiating small talk, adopting a mindset of helping others, and prioritizing relationship building.  


  • “If you really appreciate people and love them, and go the extra mile for them beyond what it is you sell, they'll want to do business with you. They'll want to refer you to people. And it's a little longer approach. But it really has lasting value.” (7:17-7:33)
  • “When we have these small talk conversations with people, it creates signals in the brain to say you can trust this person.” (13:14-13:22)
  • “I get out of the car, and I just kind of tell myself, ‘You know what, I am here to help somebody. That's why I'm here.’ That's my cloak of invincibility. Nobody is not going to want me here because I am here to help people.” (17:00-17:15)
  • “When we're at networking events, we don't talk about business at all. It's really about developing a relationship.” (19:34-19:40)
  • “Every group starts with one.” (29:17-29:19)
  • “Find something that you're passionate about. What do you care about? Poverty, hunger, literacy. Find something you're really passionate about and go find somewhere to volunteer.” (38:12-38:23)


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